The following appeared in a memorandum from the owner of Movies Galore, a chain of movie-rental stores.
"Because of declining profits, we must reduce operating expenses at Movies Galore's ten movie-rental stores. Raising prices is not a good option, since we are famous for our low prices. Instead, we should reduce our operating hours. Last month our store in downtown Marston reduced its hours by closing at 6:00 p.m. rather than 9:00 p.m. and reduced its overall inventory by no longer stocking any DVD released more than five years ago. Since we have received very few customer complaints about these new policies, we should now adopt them at all other Movies Galore stores as our best strategies for improving profits."
Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
According to the presented memorandum, the owner of Movies Galore recommends that the chain reduce its operating hours across the board to improve profits. At first sight, the argument appears logical; however, on closer inspection, it rests upon a few unwarranted assumptions that lack clarity and evidence. The owner reviewed and adjusted this recommendation in consideration of the following points, he or she could make a more compelling case for it.
Moreover, the owner took decision to change the storing opening times on the basis of store in downtown Marston, where the owner reduced timing from 9:00 p.m. to 6:00 p.m. There are ten such stores and profit from each store varies with population nearby. It may be possible the customers near downtown Marston get free from work before 6:00 p.m. and they have not much unconvinced with store timing. That will be a strong reason for clearance of stock even the store opened for short time. it is not possible that all stores will be run like this one because clearance of stock depend on customers nature and convenience.
Furthermore, the given argument seems to be weakened when the Movies Galore's owner ignore the customers complain. He said there are few complaints regarding timings of the store, but it does not mean the few complaints are not important. It may happen that customers don't have time to send complaint or may they ignore to post feedback. If the owner has few complaints even, then the owner should pay attention on it because there is plausible that regular customers sent that complaint. To reduce timing of the stores is not a good option to regain the profit.
Finally, because of declining profit the owner decided that to reduce store timing is not appropriate without solid evidences. When problem solved with analyses of difficulty then the solution will be effective. Owner must analyses the reason behind declining the profit may because of lacking the selling skills of the workers or the quality of movie's DVD. Without solid evidences we cannot assume the solution is perfect and similarly to generalize one remedy to all is not fruitful.
In summary, while the argument is not entirely invalid, it is rife with assumptions that could seriously undermine the validity of the business recommendation. It could be corroborated if the owner provided specific and relevant evidence to address the aforementioned points.
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 4.5 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 16 15
No. of Words: 400 350
No. of Characters: 1974 1500
No. of Different Words: 211 200
Fourth Root of Number of Words: 4.472 4.7
Average Word Length: 4.935 4.6
Word Length SD: 2.637 2.4
No. of Words greater than 5 chars: 149 100
No. of Words greater than 6 chars: 106 80
No. of Words greater than 7 chars: 75 40
No. of Words greater than 8 chars: 47 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 25 21.0
Sentence Length SD: 9.899 7.5
Use of Discourse Markers (%): 0.75 0.12
Sentence-Text Coherence: 0.326 0.35
Sentence-Para Coherence: 0.584 0.50
Sentence-Sentence Coherence: 0.102 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 492, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: It
...k even the store opened for short time. it is not possible that all stores will be...
^^
Line 3, column 590, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'customers'' or 'customer's'?
Suggestion: customers'; customer's
...ne because clearance of stock depend on customers nature and convenience. Furthermore,...
^^^^^^^^^
Line 5, column 268, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...important. It may happen that customers dont have time to send complaint or may they...
^^^^
Line 7, column 128, Rule ID: SENTENCE_FRAGMENT[1]
Message: “When” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...ot appropriate without solid evidences. When problem solved with analyses of difficu...
^^^^
Transition Words or Phrases used:
but, finally, first, furthermore, however, if, may, moreover, regarding, similarly, so, then, while, in summary
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 17.0 19.6327345309 87% => OK
Auxiliary verbs: 13.0 12.9520958084 100% => OK
Conjunction : 11.0 11.1786427146 98% => OK
Relative clauses : 12.0 13.6137724551 88% => OK
Pronoun: 27.0 28.8173652695 94% => OK
Preposition: 51.0 55.5748502994 92% => OK
Nominalization: 16.0 16.3942115768 98% => OK
Performance on vocabulary words:
No of characters: 2022.0 2260.96107784 89% => OK
No of words: 396.0 441.139720559 90% => More content wanted.
Chars per words: 5.10606060606 5.12650576532 100% => OK
Fourth root words length: 4.46091344257 4.56307096286 98% => OK
Word Length SD: 2.69037422263 2.78398813304 97% => OK
Unique words: 209.0 204.123752495 102% => OK
Unique words percentage: 0.527777777778 0.468620217663 113% => OK
syllable_count: 630.9 705.55239521 89% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 9.0 4.96107784431 181% => OK
Article: 5.0 8.76447105788 57% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 8.0 4.22255489022 189% => OK
Performance on sentences:
How many sentences: 18.0 19.7664670659 91% => OK
Sentence length: 22.0 22.8473053892 96% => OK
Sentence length SD: 38.8533170645 57.8364921388 67% => OK
Chars per sentence: 112.333333333 119.503703932 94% => OK
Words per sentence: 22.0 23.324526521 94% => OK
Discourse Markers: 6.16666666667 5.70786347227 108% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 11.0 8.20758483034 134% => OK
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.169455839922 0.218282227539 78% => OK
Sentence topic coherence: 0.0560804704339 0.0743258471296 75% => OK
Sentence topic coherence SD: 0.0704264576788 0.0701772020484 100% => OK
Paragraph topic coherence: 0.0942158046562 0.128457276422 73% => OK
Paragraph topic coherence SD: 0.0604435615717 0.0628817314937 96% => OK
Essay readability:
automated_readability_index: 13.6 14.3799401198 95% => Automated_readability_index is low.
flesch_reading_ease: 49.15 48.3550499002 102% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.9 12.197005988 98% => OK
coleman_liau_index: 12.36 12.5979740519 98% => OK
dale_chall_readability_score: 8.79 8.32208582834 106% => OK
difficult_words: 102.0 98.500998004 104% => OK
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 10.8 11.1389221557 97% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
---------------------
Rates: 83.33 out of 100
Scores by essay e-grader: 5.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.