The following appeared in a memorandum from the owner of Movies Galore, a chain of video rental stores.
“In order to reverse the recent decline in our profits, we must reduce operating expenses at Movies Galore’s ten video rental stores. Since we are famous for our special bargains, raising our rental prices is not a viable way to improve profits. Last month our store in downtown Marston significantly decreased its operating expenses by closing at 6:00 P.M. rather than 9:00 P.M. and by reducing its stock by eliminating all movies released more than five years ago. Therefore, in order to increase profits without jeopardizing our reputation for offering great movies at low prices, we recommend implementing similar changes in our other nine Movies Galore stores.”
Write a response in which you discuss what questions would need to be addressed in order to decide whether implementing the recommendation is likely to have the predicted result and explain how the answers to those questions would help to evaluate the recommendation.
The argument claims that in order to increases profits the mentioned company want to implement some changes at their stores to decrease its operating expenses. They want to reduce the electricity bill and overtime wages of their workers by closing store at 6 pm. They want to reduce its inventory cost by eliminating all movies released more than five years ago. There are some questions needed to be answered to decide whether the claim will bring the predicted results.
Are there any large number of customers flow in between 6pm to 9pm? If it is Yes, then it will not be a good idea to close the stores at that period. At weekend days, should the shop be opened at that period? This question's answer is also needed. Good statistic data are needed for this situation.
Is there any group of customers who seeks the old movies which released more than 5 years ago? If it is Yes, then the shops should not eliminate old movies. They should also focus on various classes based on age. They can have a section of some old famous movies. If customers want to buy a old famous movie, then he/she will not be disappointed after coming their store. It will be helpful to keep up the customers from going to another company's store.
Are residents of the places where the stores are located have inclined to online video streaming companies such as Netflix, Amazon Prime, HBO etc.? If it is Yes, then the company's above plans to increase profit will not be workable at any way. They should think a new way to keep the customers. It can be a new online streaming company they have to open. Otherwise they can not compete with the advanced world.
To assess the merits of a situation or decision, it is essential to know the all contributing factors otherwise this kind of argument remains unsubstantiated. To implement their two plans, is badly needed to have the answers of the questions mentioned above.
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Comments
e-rater score report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 8 2
No. of Spelling Errors: 3 2
No. of Sentences: 22 15
No. of Words: 337 350
No. of Characters: 1528 1500
No. of Different Words: 179 200
Fourth Root of Number of Words: 4.285 4.7
Average Word Length: 4.534 4.6
Word Length SD: 2.419 2.4
No. of Words greater than 5 chars: 102 100
No. of Words greater than 6 chars: 68 80
No. of Words greater than 7 chars: 47 40
No. of Words greater than 8 chars: 34 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 15.318 21.0
Sentence Length SD: 5.464 7.5
Use of Discourse Markers (%): 0.364 0.12
Sentence-Text Coherence: 0.27 0.35
Sentence-Para Coherence: 0.499 0.50
Sentence-Sentence Coherence: 0.072 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 5, column 290, Rule ID: EN_A_VS_AN
Message: Use 'an' instead of 'a' if the following word starts with a vowel sound, e.g. 'an article', 'an hour'
Suggestion: an
...famous movies. If customers want to buy a old famous movie, then he/she will not ...
^
Line 7, column 356, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Otherwise,
...ne streaming company they have to open. Otherwise they can not compete with the advanced ...
^^^^^^^^^
Transition Words or Phrases used:
also, but, if, so, then, kind of, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 19.0 19.6327345309 97% => OK
Auxiliary verbs: 12.0 12.9520958084 93% => OK
Conjunction : 2.0 11.1786427146 18% => More conjunction wanted.
Relative clauses : 6.0 13.6137724551 44% => More relative clauses wanted.
Pronoun: 28.0 28.8173652695 97% => OK
Preposition: 47.0 55.5748502994 85% => OK
Nominalization: 7.0 16.3942115768 43% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1578.0 2260.96107784 70% => OK
No of words: 336.0 441.139720559 76% => More content wanted.
Chars per words: 4.69642857143 5.12650576532 92% => OK
Fourth root words length: 4.28139028586 4.56307096286 94% => OK
Word Length SD: 2.44930892887 2.78398813304 88% => OK
Unique words: 176.0 204.123752495 86% => More unique words wanted.
Unique words percentage: 0.52380952381 0.468620217663 112% => OK
syllable_count: 491.4 705.55239521 70% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 9.0 4.96107784431 181% => OK
Article: 1.0 8.76447105788 11% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 22.0 19.7664670659 111% => OK
Sentence length: 15.0 22.8473053892 66% => The Avg. Sentence Length is relatively short.
Sentence length SD: 34.7980003225 57.8364921388 60% => OK
Chars per sentence: 71.7272727273 119.503703932 60% => OK
Words per sentence: 15.2727272727 23.324526521 65% => OK
Discourse Markers: 1.86363636364 5.70786347227 33% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 12.0 8.20758483034 146% => OK
Sentences with negative sentiment : 2.0 6.88822355289 29% => More negative sentences wanted.
Sentences with neutral sentiment: 8.0 4.67664670659 171% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.117289711106 0.218282227539 54% => OK
Sentence topic coherence: 0.0332129390798 0.0743258471296 45% => OK
Sentence topic coherence SD: 0.0375316021912 0.0701772020484 53% => OK
Paragraph topic coherence: 0.0620937022019 0.128457276422 48% => OK
Paragraph topic coherence SD: 0.0401117264749 0.0628817314937 64% => OK
Essay readability:
automated_readability_index: 8.3 14.3799401198 58% => Automated_readability_index is low.
flesch_reading_ease: 64.71 48.3550499002 134% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 8.0 12.197005988 66% => OK
coleman_liau_index: 9.39 12.5979740519 75% => OK
dale_chall_readability_score: 7.86 8.32208582834 94% => OK
difficult_words: 74.0 98.500998004 75% => More difficult words wanted.
linsear_write_formula: 8.0 12.3882235529 65% => OK
gunning_fog: 8.0 11.1389221557 72% => OK
text_standard: 8.0 11.9071856287 67% => The average readability is low. Need to imporve the language.
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.