The following appeared in a memorandum written by the vice president of Health Naturally, a small but expanding chain of stores selling health food and other health related products.
"Our previous experience has been that our stores are most profitable in areas where residents are highly concerned with leading healthy lives. We should therefore build one of our new stores in Plainsville, which clearly has many such residents. Plainsville merchants report that sales of running shoes and exercise equipment are at all time highs. The local health club, which nearly closed five years ago due to lack of business, has more members than ever, and the weight training and aerobics classes are always full. We can even anticipate a new generation of customers: Plainsville's schoolchildren are required to participate in a program called Fitness for Life, which emphasizes the benefits of regular exercise at an early age."
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
The above argument appears to be based on several unwarranted assumptions. While emphasizing on the profit probability in the new area, the vice president overlooks certain crucial factors determining the same.
To begin with, the VP of Health Naturally assumes that their profits maximize in areas consisting of health conscious residents. However, the argument fails to elucidate whether the profit in these areas has been the result of its health conscious inhabitants or because of the unavailability of similar stores. It is quite likely that in areas where Health Naturally stores sustain losses or marginally low profits, there are already a raft of similar outlets, clubs, gyms and other related facilities. Under such circumstances, the people would have access to wider range of choices and the said store would not contribute to much and hence would not profit. Besides, Health Naturally is supposedly a small health store chain and in case of co-existence with bigger brands in proximity, chances are that it would be overshadowed by the
latter and residents would naturally prefer the more prominent over the lesser known, for a factor as serious as health.
The VP also ignores the possibility of the price of the store’s products, which might contribute in distancing customers at certain places. Even in the presence of highly health conscious residents at some places, the store would never profit unless its products are reasonably priced to suit the interested consumers. The VP also fails to mention whether their products have been tested thoroughly for any anomaly or whether they can be safely consumed without giving rise to any side-effects. It is likely that residents in some places or under certain climatic zones are unfit for consumption of Health Naturally products. Hence, even if they would have otherwise liked to, they would not consume these products due to their unsuitability.
Furthermore, while speculating upon the profitability of the store in Plainsville, the VP ignores to consider whether the residents would even consume their health products. Since the residents are already exercising and having access to a myriad of extant health facilities, they might simply not feel the necessity of consuming health food or related products from the an apparently lesser known, health store chain.Even if that is not the case, there is no evidence to corroborate that the residents are not already having access to similar and more popular health stores. Either way, setting up a new Health Naturally store would prove to be injudicious and would not be profitable if any of these conditions prevail.
Moreover, the VP states that the local health club was ineffective till a few years back due to lack of business. This would lead one to ponder whether the recent surge in health consciousness is only evanescent for the time being or whether it will last the same or has the possibility to even soar in the future. If the health consciousness is rising due to a certain occasion or season and its statistics are likely to fall back, then Health Naturally clearly has no future in Plainsville.
Finally, had the VP given sufficient proof to eliminate the doubts arising on the quality and cost of the store’s products, the argument would have appeared more cogent and convincing. Additionally, any negative report or evidence on these two aspects would have seriously undermined the argument. Furthermore, any analysis on the presence of similar or more prominent health store in Plainsville or a prediction on the future of such facilities in the area, would have been beneficial for an approximate examination of the profit probability of the store in that area. Also, a survey on the customer behavior and preferences for health facilities would have been helpful to estimate the profit more closely.
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Grammar and spelling errors:
Line 1, column 140, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... profit probability in the new area, the vice president overlooks certain crucial...
^^
Line 3, column 626, Rule ID: TO_TOO[2]
Message: Did you mean 'too'?
Suggestion: too
...and the said store would not contribute to much and hence would not profit. Beside...
^^
Line 3, column 838, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...are that it would be overshadowed by the latter and residents would naturally pre...
^^^
Line 8, column 368, Rule ID: DT_DT[1]
Message: Maybe you need to remove one determiner so that only 'the' or 'an' is left.
Suggestion: the; an
...ng health food or related products from the an apparently lesser known, health store c...
^^^^^^
Line 8, column 419, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: Even
...rently lesser known, health store chain.Even if that is not the case, there is no ev...
^^^^
Discourse Markers used:
['also', 'apparently', 'besides', 'but', 'finally', 'furthermore', 'hence', 'however', 'if', 'look', 'moreover', 'so', 'then', 'while', 'even so', 'to begin with']
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance in Part of Speech:
Nouns: 0.255572065379 0.25644967241 100% => OK
Verbs: 0.141158989599 0.15541462614 91% => OK
Adjectives: 0.0846953937593 0.0836205057962 101% => OK
Adverbs: 0.0698365527489 0.0520304965353 134% => OK
Pronouns: 0.0222882615156 0.0272364105082 82% => OK
Prepositions: 0.124814264487 0.125424944231 100% => OK
Participles: 0.0445765230312 0.0416121511921 107% => OK
Conjunctions: 2.83578686982 2.79052419416 102% => OK
Infinitives: 0.0326894502229 0.026700313972 122% => OK
Particles: 0.00148588410104 0.001811407834 82% => OK
Determiners: 0.120356612184 0.113004496875 107% => OK
Modal_auxiliary: 0.0297176820208 0.0255425247493 116% => OK
WH_determiners: 0.00297176820208 0.0127820249294 23% => Some subClauses wanted starting by 'Which, Who, What, Whom, Whose.....'
Vocabulary words and sentences:
No of characters: 3864.0 2731.13054187 141% => OK
No of words: 623.0 446.07635468 140% => OK
Chars per words: 6.20224719101 6.12365571057 101% => OK
Fourth root words length: 4.99599519102 4.57801047555 109% => OK
words length more than 5 chars: 0.394863563403 0.378187486979 104% => OK
words length more than 6 chars: 0.282504012841 0.287650121315 98% => OK
words length more than 7 chars: 0.200642054575 0.208842608468 96% => OK
words length more than 8 chars: 0.154093097913 0.135150697306 114% => OK
Word Length SD: 2.83578686982 2.79052419416 102% => OK
Unique words: 284.0 207.018472906 137% => OK
Unique words percentage: 0.455858747994 0.469332199767 97% => OK
Word variations: 55.8602683749 52.1807786196 107% => OK
How many sentences: 22.0 20.039408867 110% => OK
Sentence length: 28.3181818182 23.2022227129 122% => OK
Sentence length SD: 69.9124747969 57.7814097925 121% => OK
Chars per sentence: 175.636363636 141.986410481 124% => OK
Words per sentence: 28.3181818182 23.2022227129 122% => OK
Discourse Markers: 0.727272727273 0.724660767414 100% => OK
Paragraphs: 7.0 5.14285714286 136% => OK
Language errors: 5.0 3.58251231527 140% => OK
Readability: 56.5685831023 51.9672348444 109% => OK
Elegance: 1.82165605096 1.8405768891 99% => OK
Coherence and Cohesion:
Essay topic to essay body coherence: 0.398382440976 0.441005458295 90% => OK
Sentence sentence coherence: 0.136055021692 0.135418324435 100% => OK
Sentence sentence coherence SD: 0.0793360537432 0.0829849096947 96% => OK
Sentence paragraph coherence: 0.623115734183 0.58762219726 106% => OK
Sentence paragraph coherence SD: 0.153002886324 0.147661913831 104% => OK
Sentence topic coherence: 0.178075617866 0.193483328276 92% => OK
Sentence topic coherence SD: 0.087861039263 0.0970749176394 91% => OK
Paragraph paragraph coherence: 0.354680090649 0.42659136922 83% => OK
Paragraph paragraph coherence SD: 0.136187993821 0.0774707102158 176% => OK
Paragraph topic coherence: 0.255084551145 0.312017818177 82% => OK
Paragraph topic coherence SD: 0.0862515615817 0.0698173142475 124% => OK
Task Achievement:
Sentences with positive sentiment : 10.0 8.33743842365 120% => OK
Sentences with negative sentiment : 9.0 6.87684729064 131% => OK
Sentences with neutral sentiment: 3.0 4.82512315271 62% => OK
Positive topic words: 8.0 6.46551724138 124% => OK
Negative topic words: 8.0 5.36822660099 149% => OK
Neutral topic words: 3.0 2.82389162562 106% => OK
Total topic words: 19.0 14.657635468 130% => OK
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Rates: 79.17 out of 100
Scores by essay e-grader: 4.75 Out of 6 -- The score is based on the average performance of 20,000 argument essays. This e-grader is not smart enough to check on arguments.
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations to cover all aspects.