The following is a memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have canceled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs."
The manager of the television station is asserting that their late-night news program must devote time to weather and local news as before in order to attract more viewers and to avoid losing any further advertising revenues.To support this argument the manager takes help of the complaints received from viewers about the coverage of weather and local news. He further supports the argument by stating that local business have cancelled their contracts with the company to advertise their business during the late-night show.Nevertheless, on closer scrutiny, it is seen that the argument provides scant evidence that can prove the validity of the recommendation made.
Firstly, the increase in time devoted to national news which led to the decrease in coverage of weather and local news might be due to various important reasons.There might be a national crisis which constituted to increased coverage of national news or it might happen that election year is going on and that coverage may be increased the time of national news. There could be a myriad of other factors as well which the author should have considered before stating that national news coverage should be decreased in the near future.
Secondly,the complaints from the viewes which the author states regarding the concern with the station's coverage of weather and local news are dubious. The author nowhere mentions the nature of these complaints as by stating the concern of people does not necessarily mean that the people are interested in weather and local news. It is quite likely that the people are concerned about the details and the length of the weather and local news and want some other kind of news like sports to be included in them. Also the number of complaints are not explicitly stated by the author , as the people who complained might not constitute to the entire population following the late-night news.
Last but not the least, the fact that local businesses that used to advertise during the companies late-night news have cancelled their contracts does not attribute to the decrease in coverage time of weather and local news . The businesses might be suffering from some losses during that particular time span , it is also possible that those businesses are shifting to some other location and hence would remove their ad from this late-night show.The failure of the author to provide us with evidence stating the correlation of decrease in advertising contracts and decrease in the coverage time of weather and local news weakens his argument as it is quite possible that increasing the time for weather and local news still would not cease the cancellation of advertising contracts.
In conclusion, the author's argument is filled with flaws and incomplete and incogent reasons.To make his argument more persuasive the author should have provided us with evidence stating the details of the complaints of viewers who are concerned for the coverage of weather and local news and also provide us with the number of people who did issue these complaints.The author should also have stated some evidence pointing out the relation between the decrease in advertising business and decrease of weather and local news.Had the author kept the above suggestions and points in mind, his argument would have been bolstered much better with valid facts, evidences or statistics. The argument would also be more convincing and well-reasoned.
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Comments
e-rater score report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 14 15
No. of Words: 563 350
No. of Characters: 2837 1500
No. of Different Words: 211 200
Fourth Root of Number of Words: 4.871 4.7
Average Word Length: 5.039 4.6
Word Length SD: 2.558 2.4
No. of Words greater than 5 chars: 208 100
No. of Words greater than 6 chars: 163 80
No. of Words greater than 7 chars: 118 40
No. of Words greater than 8 chars: 63 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 40.214 21.0
Sentence Length SD: 22.457 7.5
Use of Discourse Markers (%): 0.786 0.12
Sentence-Text Coherence: 0.433 0.35
Sentence-Para Coherence: 0.654 0.50
Sentence-Sentence Coherence: 0.214 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 226, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: To
...losing any further advertising revenues.To support this argument the manager takes...
^^
Line 1, column 527, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: Nevertheless
...eir business during the late-night show.Nevertheless, on closer scrutiny, it is seen that th...
^^^^^^^^^^^^
Line 4, column 162, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: There
...ght be due to various important reasons.There might be a national crisis which consti...
^^^^^
Line 7, column 9, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma
Suggestion: , the
...reased in the near future. Secondly,the complaints from the viewes which the au...
^^^^
Line 7, column 96, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'stations'' or 'station's'?
Suggestion: stations'; station's
...r states regarding the concern with the stations coverage of weather and local news are ...
^^^^^^^^
Line 7, column 513, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Also,
...ews like sports to be included in them. Also the number of complaints are not explic...
^^^^
Line 7, column 582, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
... are not explicitly stated by the author , as the people who complained might not ...
^^
Line 11, column 201, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...bute to the decrease in coverage time of weather and local news . The businesses ...
^^
Line 11, column 225, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Don't put a space before the full stop
Suggestion: .
...coverage time of weather and local news . The businesses might be suffering from ...
^^
Line 11, column 311, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
... losses during that particular time span , it is also possible that those business...
^^
Line 11, column 382, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...se businesses are shifting to some other location and hence would remove their ad...
^^
Line 11, column 451, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: The
...move their ad from this late-night show.The failure of the author to provide us wit...
^^^
Line 14, column 20, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...sing contracts. In conclusion, the authors argument is filled with flaws and incom...
^^^^^^^
Line 14, column 94, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: To
...aws and incomplete and incogent reasons.To make his argument more persuasive the a...
^^
Line 14, column 367, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: The
...f people who did issue these complaints.The author should also have stated some evi...
^^^
Line 14, column 526, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: Had
... and decrease of weather and local news.Had the author kept the above suggestions a...
^^^
Transition Words or Phrases used:
also, but, first, firstly, hence, if, may, nevertheless, regarding, second, secondly, so, still, well, in conclusion, kind of
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 22.0 19.6327345309 112% => OK
Auxiliary verbs: 17.0 12.9520958084 131% => OK
Conjunction : 26.0 11.1786427146 233% => Less conjunction wanted
Relative clauses : 21.0 13.6137724551 154% => OK
Pronoun: 37.0 28.8173652695 128% => Less pronouns wanted
Preposition: 81.0 55.5748502994 146% => OK
Nominalization: 20.0 16.3942115768 122% => OK
Performance on vocabulary words:
No of characters: 2894.0 2260.96107784 128% => OK
No of words: 555.0 441.139720559 126% => OK
Chars per words: 5.21441441441 5.12650576532 102% => OK
Fourth root words length: 4.85370353223 4.56307096286 106% => OK
Word Length SD: 2.70343813353 2.78398813304 97% => OK
Unique words: 212.0 204.123752495 104% => OK
Unique words percentage: 0.381981981982 0.468620217663 82% => More unique words wanted or less content wanted.
syllable_count: 896.4 705.55239521 127% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 10.0 8.76447105788 114% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 12.0 19.7664670659 61% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 46.0 22.8473053892 201% => The Avg. Sentence Length is relatively long.
Sentence length SD: 173.607955527 57.8364921388 300% => The lengths of sentences changed so frequently.
Chars per sentence: 241.166666667 119.503703932 202% => Less chars_per_sentence wanted.
Words per sentence: 46.25 23.324526521 198% => OK
Discourse Markers: 10.4166666667 5.70786347227 182% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 16.0 5.25449101796 305% => Less language errors wanted.
Sentences with positive sentiment : 4.0 8.20758483034 49% => More positive sentences wanted.
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.391267169726 0.218282227539 179% => OK
Sentence topic coherence: 0.18016758355 0.0743258471296 242% => Sentence topic similarity is high.
Sentence topic coherence SD: 0.11305343048 0.0701772020484 161% => OK
Paragraph topic coherence: 0.251350449767 0.128457276422 196% => OK
Paragraph topic coherence SD: 0.0914858675889 0.0628817314937 145% => OK
Essay readability:
automated_readability_index: 26.2 14.3799401198 182% => OK
flesch_reading_ease: 24.79 48.3550499002 51% => Flesch_reading_ease is low.
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 21.2 12.197005988 174% => OK
coleman_liau_index: 13.83 12.5979740519 110% => OK
dale_chall_readability_score: 8.76 8.32208582834 105% => OK
difficult_words: 100.0 98.500998004 102% => OK
linsear_write_formula: 28.0 12.3882235529 226% => Linsear_write_formula is high.
gunning_fog: 20.4 11.1389221557 183% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.