The following is a memorandum from the business manager of a television station.
“Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level."
Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
In the memorandum, the business manager of the television station insists that the station should abrogate their recent change of the time devoted to national news, weather, and local news to its former level, in order to captivate their viewers again reconstruct contracts with sponsors. The argument seems persuasive at glance; however, the paucity of evidences leads readers to question its cogency.
To begin with, the business manager should provide more evidence about persistency of short-term reflections from viewers, since it has only been a year after such change in the television station policy. In general, people who have got used to former systems likely be reluctant to any change, yet such disinclination may spontaneously diminish over following times. In cases, some policies which provoked objections at first have even been acknowledged as prescience, in the following years. In order to be more persuasive, he should have been providing further examples of long-lasting negative responses in the history of the television station, or in recent days of other stations.
Next, the text lacks evidences to say that the viewers are less gripped because of the decrease of time devoted in weather and local news. It could be true that there were negative feedbacks from certain viewers, but it does not necessarily mean that these viewers therefore quitted watching the news. Furthermore, there could have been positive feedbacks as well; the broadcast station may have appealed to viewers who appreciated such change, or may have even enthralled new potential viewers by means of this change. The president does not present any evidence about the existence of positive feedbacks or about direct causal relationship between the loss of attraction and their new policy.
Finally, more specific evidence is required for readers to be convinced by the business manager that such restoration will be helpful to avoid losing further advertisements. There are many other reasonable explications to which the end of the contract is attributed. People may generally do not watch television at late night in recent days, due to the re-opening and cessation of remote working by the end of the COVID-19. Other platforms such as Youtube and Netflix may have contributed to this as well. People may simply do not watch news, regardless national or local, since it is not exciting enough. Even the reason of the annulation of the contract is not written. Without such pieces of specific proof, it is unlikely that the restoration will make remaining sponsors concrete.
In brief, without a thorough examination of the various angles and factors involved, the business manager’s argument regarding the effectiveness of the restoration is unsound. In order to bolster his argument, he should provide further information about the persistency of short-term responses, direct relationship between charm and their new policy, and the concrete relationship between the loss of sponsor and their new policy.
(612 words)
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Comments
Essay evaluations by e-grader
Grammar and spelling errors:
Line 2, column 495, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
... as prescience, in the following years. In order to be more persuasive, he should ...
^^
Transition Words or Phrases used:
but, finally, first, furthermore, however, if, may, regarding, so, therefore, well, in brief, in general, such as, to begin with
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 18.0 19.6327345309 92% => OK
Auxiliary verbs: 14.0 12.9520958084 108% => OK
Conjunction : 15.0 11.1786427146 134% => OK
Relative clauses : 10.0 13.6137724551 73% => More relative clauses wanted.
Pronoun: 24.0 28.8173652695 83% => OK
Preposition: 74.0 55.5748502994 133% => OK
Nominalization: 23.0 16.3942115768 140% => OK
Performance on vocabulary words:
No of characters: 2553.0 2260.96107784 113% => OK
No of words: 475.0 441.139720559 108% => OK
Chars per words: 5.37473684211 5.12650576532 105% => OK
Fourth root words length: 4.66845742379 4.56307096286 102% => OK
Word Length SD: 2.85191601047 2.78398813304 102% => OK
Unique words: 235.0 204.123752495 115% => OK
Unique words percentage: 0.494736842105 0.468620217663 106% => OK
syllable_count: 788.4 705.55239521 112% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 8.0 8.76447105788 91% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 6.0 1.67365269461 358% => Less conjunction wanted as sentence beginning.
Preposition: 13.0 4.22255489022 308% => Less preposition wanted as sentence beginnings.
Performance on sentences:
How many sentences: 19.0 19.7664670659 96% => OK
Sentence length: 25.0 22.8473053892 109% => OK
Sentence length SD: 64.2355820399 57.8364921388 111% => OK
Chars per sentence: 134.368421053 119.503703932 112% => OK
Words per sentence: 25.0 23.324526521 107% => OK
Discourse Markers: 6.73684210526 5.70786347227 118% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 6.0 4.67664670659 128% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.2121954738 0.218282227539 97% => OK
Sentence topic coherence: 0.0583180603382 0.0743258471296 78% => OK
Sentence topic coherence SD: 0.08664832604 0.0701772020484 123% => OK
Paragraph topic coherence: 0.119782617396 0.128457276422 93% => OK
Paragraph topic coherence SD: 0.0822796101036 0.0628817314937 131% => OK
Essay readability:
automated_readability_index: 16.4 14.3799401198 114% => OK
flesch_reading_ease: 37.64 48.3550499002 78% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 14.2 12.197005988 116% => OK
coleman_liau_index: 14.16 12.5979740519 112% => OK
dale_chall_readability_score: 8.97 8.32208582834 108% => OK
difficult_words: 123.0 98.500998004 125% => OK
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 12.0 11.1389221557 108% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.
Grammar and spelling errors:
Line 2, column 495, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
... as prescience, in the following years. In order to be more persuasive, he should ...
^^
Transition Words or Phrases used:
but, finally, first, furthermore, however, if, may, regarding, so, therefore, well, in brief, in general, such as, to begin with
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 18.0 19.6327345309 92% => OK
Auxiliary verbs: 14.0 12.9520958084 108% => OK
Conjunction : 15.0 11.1786427146 134% => OK
Relative clauses : 10.0 13.6137724551 73% => More relative clauses wanted.
Pronoun: 24.0 28.8173652695 83% => OK
Preposition: 74.0 55.5748502994 133% => OK
Nominalization: 23.0 16.3942115768 140% => OK
Performance on vocabulary words:
No of characters: 2553.0 2260.96107784 113% => OK
No of words: 475.0 441.139720559 108% => OK
Chars per words: 5.37473684211 5.12650576532 105% => OK
Fourth root words length: 4.66845742379 4.56307096286 102% => OK
Word Length SD: 2.85191601047 2.78398813304 102% => OK
Unique words: 235.0 204.123752495 115% => OK
Unique words percentage: 0.494736842105 0.468620217663 106% => OK
syllable_count: 788.4 705.55239521 112% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 8.0 8.76447105788 91% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 6.0 1.67365269461 358% => Less conjunction wanted as sentence beginning.
Preposition: 13.0 4.22255489022 308% => Less preposition wanted as sentence beginnings.
Performance on sentences:
How many sentences: 19.0 19.7664670659 96% => OK
Sentence length: 25.0 22.8473053892 109% => OK
Sentence length SD: 64.2355820399 57.8364921388 111% => OK
Chars per sentence: 134.368421053 119.503703932 112% => OK
Words per sentence: 25.0 23.324526521 107% => OK
Discourse Markers: 6.73684210526 5.70786347227 118% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 6.0 4.67664670659 128% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.2121954738 0.218282227539 97% => OK
Sentence topic coherence: 0.0583180603382 0.0743258471296 78% => OK
Sentence topic coherence SD: 0.08664832604 0.0701772020484 123% => OK
Paragraph topic coherence: 0.119782617396 0.128457276422 93% => OK
Paragraph topic coherence SD: 0.0822796101036 0.0628817314937 131% => OK
Essay readability:
automated_readability_index: 16.4 14.3799401198 114% => OK
flesch_reading_ease: 37.64 48.3550499002 78% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 14.2 12.197005988 116% => OK
coleman_liau_index: 14.16 12.5979740519 112% => OK
dale_chall_readability_score: 8.97 8.32208582834 108% => OK
difficult_words: 123.0 98.500998004 125% => OK
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 12.0 11.1389221557 108% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.