The following is a memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have canceled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs."
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
In the passage, the business manager of a television station argues that the station should expand the allocated time in weather and local news in order to attract new viewers and avoid losing advertising revenues at the future. This is based on the premise that the majority of viewers’ complaints are related with the coverage of weather and local news. Moreover his/her argument is based on the assumption that the cancellation of the advertising contracts from the local businesses can be attributed to the limited time of weather and local news. However, on deeper analysis, it becomes apparent that certain relevant aspects have not been considered, leading to a number of mistaken assumptions and logical flaws.
First of all, the manager assumes that the contain of viewer’s complaints are related with the duration of the weather and local news. This is merely an assumption made without much solid ground. For instance, it is possible that these complaints focused on the confusing graphics that are used or the credibility of the news. Hence, the argument would have been much more convincing if it explicitly stated that the viewers are complained about the curtailed time of weather and local news.
Moreover, the manager cites that the cancellation of the advertising contracts from the side of local business is also a consequence of the curtailed time at weather and local news. This again is weak and unsupported claim as it does not demonstrate any clear correlation between the curtailed time and the cancellation of contracts. To illustrate further, it is possible that local businesses realized that the late night zone at television is not a commercial zone and thus they decided to invest their time in other broadcast zones.
In conclusion, the manager’s argument is unpersuasive as it stands. To bolster it further, the manager should provide more concrete evidence, perhaps by way of a reliable survey among the viewers of the station. After closer examination of the passage presented, it is apparent that there are several logical flaws. The recommendation sin the essay show how the argument may be strengthened and made more logically sound.
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Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 3 2
No. of Spelling Errors: 4 2
No. of Sentences: 15 15
No. of Words: 354 350
No. of Characters: 1786 1500
No. of Different Words: 168 200
Fourth Root of Number of Words: 4.338 4.7
Average Word Length: 5.045 4.6
Word Length SD: 2.759 2.4
No. of Words greater than 5 chars: 129 100
No. of Words greater than 6 chars: 114 80
No. of Words greater than 7 chars: 71 40
No. of Words greater than 8 chars: 45 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 23.6 21.0
Sentence Length SD: 7.821 7.5
Use of Discourse Markers (%): 0.6 0.12
Sentence-Text Coherence: 0.361 0.35
Sentence-Para Coherence: 0.56 0.50
Sentence-Sentence Coherence: 0.098 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 1, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
In the passage, the business manager of ...
^^
Line 1, column 359, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Moreover,
...the coverage of weather and local news. Moreover his/her argument is based on the assump...
^^^^^^^^
Line 2, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...istaken assumptions and logical flaws. First of all, the manager assumes that t...
^^
Line 2, column 42, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
... First of all, the manager assumes that the contain of viewer’s complaints are related with...
^^^^^^^^^^^
Line 2, column 303, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... confusing graphics that are used or the credibility of the news. Hence, the argu...
^^
Line 3, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...tailed time of weather and local news. Moreover, the manager cites that the can...
^^^
Line 4, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... their time in other broadcast zones. In conclusion, the manager’s argument is...
^^^
Line 4, column 339, Rule ID: MASS_AGREEMENT[2]
Message: Possible agreement error - use third-person verb forms for singular and mass nouns: 'sins'.
Suggestion: sins
...veral logical flaws. The recommendation sin the essay show how the argument may be ...
^^^
Transition Words or Phrases used:
also, but, first, hence, however, if, may, moreover, so, then, thus, for instance, in conclusion, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 19.0 19.6327345309 97% => OK
Auxiliary verbs: 5.0 12.9520958084 39% => OK
Conjunction : 13.0 11.1786427146 116% => OK
Relative clauses : 12.0 13.6137724551 88% => OK
Pronoun: 28.0 28.8173652695 97% => OK
Preposition: 46.0 55.5748502994 83% => OK
Nominalization: 19.0 16.3942115768 116% => OK
Performance on vocabulary words:
No of characters: 1830.0 2260.96107784 81% => OK
No of words: 353.0 441.139720559 80% => More content wanted.
Chars per words: 5.18413597734 5.12650576532 101% => OK
Fourth root words length: 4.33454660006 4.56307096286 95% => OK
Word Length SD: 2.83532753827 2.78398813304 102% => OK
Unique words: 170.0 204.123752495 83% => More unique words wanted.
Unique words percentage: 0.481586402266 0.468620217663 103% => OK
syllable_count: 579.6 705.55239521 82% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 4.96107784431 141% => OK
Article: 7.0 8.76447105788 80% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 6.0 4.22255489022 142% => OK
Performance on sentences:
How many sentences: 15.0 19.7664670659 76% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 23.0 22.8473053892 101% => OK
Sentence length SD: 45.8438896934 57.8364921388 79% => OK
Chars per sentence: 122.0 119.503703932 102% => OK
Words per sentence: 23.5333333333 23.324526521 101% => OK
Discourse Markers: 7.33333333333 5.70786347227 128% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 8.0 5.25449101796 152% => OK
Sentences with positive sentiment : 0.0 8.20758483034 0% => More positive sentences wanted.
Sentences with negative sentiment : 11.0 6.88822355289 160% => OK
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.343491731229 0.218282227539 157% => OK
Sentence topic coherence: 0.112958142738 0.0743258471296 152% => OK
Sentence topic coherence SD: 0.0913160146088 0.0701772020484 130% => OK
Paragraph topic coherence: 0.206167655013 0.128457276422 160% => OK
Paragraph topic coherence SD: 0.101015842791 0.0628817314937 161% => OK
Essay readability:
automated_readability_index: 14.7 14.3799401198 102% => OK
flesch_reading_ease: 48.13 48.3550499002 100% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.3 12.197005988 101% => OK
coleman_liau_index: 13.06 12.5979740519 104% => OK
dale_chall_readability_score: 8.8 8.32208582834 106% => OK
difficult_words: 90.0 98.500998004 91% => OK
linsear_write_formula: 15.0 12.3882235529 121% => OK
gunning_fog: 11.2 11.1389221557 101% => OK
text_standard: 15.0 11.9071856287 126% => OK
What are above readability scores?
---------------------
Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.