'The following is a memorandum from the business manager of a television station.
“Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station’s coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level.”
Write a response in which you discuss what specific evidence would be needed in order to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
The TV company has adopted their late-night news program more to national news over several months, therefore, the amount of time alloted for weather and local news has decreased. By doing so, the owner of this program has encountered two major issues, such as viewers complaining about the content of weather and local news, and the loss of revenue by the cancellation of agreement with advertisement entities. The program is expected to restore its former level by adjusting the time for weather and local news as it was set before. However, it is not the case that the program may return its initial viewers and ads. Therefore, by investigating the root causes of the problem, they can find relevant resolutions.
As the audience are primarily concerned with the weather and local news, there should be several reasons behind it. First step to find these reasons, the TV company has to thoroughly inspect every single complainces coming form viewers. Perphaps, the problem could be cured by simply providing more interesting and relevant information in lieu of changing back the whole programs. Another possible solution can be modernizing the style of the provision of the weather and local news programs by introducing pilot versions. It is of grave importance to receive feedbacks from viewers because due to their interest in the program advertisement companies are willing to sign more contracts with this TV company.
In addition to viewers feedback, the communication with advertisement companies should be imporoved as well. To do so, it is vital to contact with them on a daily basis and understant their needs and requests, because they may not be satisfied from the program the TV company broadcast. For instance, they may have broken broken up the contract with the program by just rude and impolite telephone conversation. After discussion with them either on the phone or in-person, the TV company may sign new contracts and even earn more money than they used to.
By undertanding the causes of the problem, the TV company can consider about remediation of the problem without any major modification in their late-night news program. Moreover, they can both attract more audience who watch the program which is aligned for them and negotiate with a number local businesses who can ready to endorse their products on during this program.
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Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 10 2
No. of Spelling Errors: 10 2
No. of Sentences: 16 15
No. of Words: 386 350
No. of Characters: 1932 1500
No. of Different Words: 196 200
Fourth Root of Number of Words: 4.432 4.7
Average Word Length: 5.005 4.6
Word Length SD: 2.694 2.4
No. of Words greater than 5 chars: 140 100
No. of Words greater than 6 chars: 121 80
No. of Words greater than 7 chars: 69 40
No. of Words greater than 8 chars: 45 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 24.125 21.0
Sentence Length SD: 6.918 7.5
Use of Discourse Markers (%): 0.625 0.12
Sentence-Text Coherence: 0.35 0.35
Sentence-Para Coherence: 0.535 0.50
Sentence-Sentence Coherence: 0.107 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 1, column 165, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... time alloted for weather and local news has decreased. By doing so, the owner of...
^^
Line 5, column 316, Rule ID: ENGLISH_WORD_REPEAT_RULE
Message: Possible typo: you repeated a word
Suggestion: broken
... broadcast. For instance, they may have broken broken up the contract with the program by jus...
^^^^^^^^^^^^^
Transition Words or Phrases used:
first, however, if, may, moreover, so, therefore, well, as to, for instance, in addition, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 13.0 19.6327345309 66% => OK
Auxiliary verbs: 12.0 12.9520958084 93% => OK
Conjunction : 14.0 11.1786427146 125% => OK
Relative clauses : 4.0 13.6137724551 29% => More relative clauses wanted.
Pronoun: 25.0 28.8173652695 87% => OK
Preposition: 58.0 55.5748502994 104% => OK
Nominalization: 16.0 16.3942115768 98% => OK
Performance on vocabulary words:
No of characters: 1978.0 2260.96107784 87% => OK
No of words: 386.0 441.139720559 88% => More content wanted.
Chars per words: 5.12435233161 5.12650576532 100% => OK
Fourth root words length: 4.43248042346 4.56307096286 97% => OK
Word Length SD: 2.76480587399 2.78398813304 99% => OK
Unique words: 197.0 204.123752495 97% => OK
Unique words percentage: 0.510362694301 0.468620217663 109% => OK
syllable_count: 602.1 705.55239521 85% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 9.0 8.76447105788 103% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 6.0 4.22255489022 142% => OK
Performance on sentences:
How many sentences: 16.0 19.7664670659 81% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 24.0 22.8473053892 105% => OK
Sentence length SD: 39.6223875322 57.8364921388 69% => OK
Chars per sentence: 123.625 119.503703932 103% => OK
Words per sentence: 24.125 23.324526521 103% => OK
Discourse Markers: 6.0625 5.70786347227 106% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 8.0 8.20758483034 97% => OK
Sentences with negative sentiment : 3.0 6.88822355289 44% => More negative sentences wanted.
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.236897061502 0.218282227539 109% => OK
Sentence topic coherence: 0.0843071354147 0.0743258471296 113% => OK
Sentence topic coherence SD: 0.10146862036 0.0701772020484 145% => OK
Paragraph topic coherence: 0.155338706522 0.128457276422 121% => OK
Paragraph topic coherence SD: 0.116399501995 0.0628817314937 185% => OK
Essay readability:
automated_readability_index: 14.8 14.3799401198 103% => OK
flesch_reading_ease: 47.12 48.3550499002 97% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.7 12.197005988 104% => OK
coleman_liau_index: 12.71 12.5979740519 101% => OK
dale_chall_readability_score: 8.63 8.32208582834 104% => OK
difficult_words: 93.0 98.500998004 94% => OK
linsear_write_formula: 13.5 12.3882235529 109% => OK
gunning_fog: 11.6 11.1389221557 104% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
---------------------
Rates: 75.0 out of 100
Scores by essay e-grader: 4.5 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.