The following is a memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to
national news and less time to weather and local news. During this period, most of
the complaints received from viewers were concerned with our station's coverage
of weather and local news. In addition, local businesses that used to advertise
during our late-night news program have canceled their advertising contracts with
us. Therefore, in order to attract more viewers to our news programs and to avoid
losing any further advertising revenues, we should expand our coverage of weather
and local news on all our news programs."
Write a response in which you examine the stated and/or unstated assumptions of the
argument. Be sure to explain how the argument depends on these assumptions and
what the implications are for the argument if the assumptions prove unwarranted.
The business manager in a memorandum stated that they want to attract more viewers to watch the program and avoid the loss of advertising revenue by restoring the time assigned to weather and local news to old times. However, the process by which the author reached the conclusion has logical inconsistency and unjustified assumptions. Primarily, two questions must be answered before the argument can be properly evaluated.
Firstly, How many complaints were received? The article doesn't mention the number of complaints. For example, we say there are daily 5 complaints registered every day out of which 3 are regarding the coverage of local and weather news the number of complaints is not enough for the system to change for a few people. We might need solid proof stating many people are facing this issue. If that might be the case, it can be justified by taking a survey of the people who like watching during that time.
Secondly, What is the guarantee it will attract the viewers? There might be no assurance the number of viewers will be increased as soon as the schedules are restored. For example, some viewers might love watching the national news so they might stop watching the television. We would require strong evidence stating that people are more interested in watching the national news or the local news and weather news. If that might be the case, it can be justified by taking votes from the people to see the majority which helps the minority to understand their numbers which will solve the issue.
In a nutshell, the business manager reached a conclusion by looking at the complaints raised by an indefinite number of people and with no assurance that after restoring the time assigned for weather and local news to their old times. A survey of the people who like watching during that time. A solid proof o that assumption is lacking in the claim. More reasoning and linking of cause
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Comments
e-rater score report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 1 2
No. of Spelling Errors: 2 2
No. of Sentences: 17 15
No. of Words: 328 350
No. of Characters: 1557 1500
No. of Different Words: 159 200
Fourth Root of Number of Words: 4.256 4.7
Average Word Length: 4.747 4.6
Word Length SD: 2.505 2.4
No. of Words greater than 5 chars: 111 100
No. of Words greater than 6 chars: 85 80
No. of Words greater than 7 chars: 54 40
No. of Words greater than 8 chars: 32 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 19.294 21.0
Sentence Length SD: 11.524 7.5
Use of Discourse Markers (%): 0.412 0.12
Sentence-Text Coherence: 0.311 0.35
Sentence-Para Coherence: 0.497 0.50
Sentence-Sentence Coherence: 0.109 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 3, column 57, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...y complaints were received? The article doesnt mention the number of complaints. For e...
^^^^^^
Transition Words or Phrases used:
first, firstly, however, if, look, regarding, second, secondly, so, for example
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 17.0 19.6327345309 87% => OK
Auxiliary verbs: 15.0 12.9520958084 116% => OK
Conjunction : 9.0 11.1786427146 81% => OK
Relative clauses : 14.0 13.6137724551 103% => OK
Pronoun: 19.0 28.8173652695 66% => OK
Preposition: 38.0 55.5748502994 68% => OK
Nominalization: 6.0 16.3942115768 37% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1594.0 2260.96107784 71% => OK
No of words: 327.0 441.139720559 74% => More content wanted.
Chars per words: 4.874617737 5.12650576532 95% => OK
Fourth root words length: 4.25242769721 4.56307096286 93% => OK
Word Length SD: 2.57273981799 2.78398813304 92% => OK
Unique words: 156.0 204.123752495 76% => More unique words wanted.
Unique words percentage: 0.477064220183 0.468620217663 102% => OK
syllable_count: 490.5 705.55239521 70% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 17.0 19.7664670659 86% => OK
Sentence length: 19.0 22.8473053892 83% => The Avg. Sentence Length is relatively short.
Sentence length SD: 63.2313815479 57.8364921388 109% => OK
Chars per sentence: 93.7647058824 119.503703932 78% => OK
Words per sentence: 19.2352941176 23.324526521 82% => OK
Discourse Markers: 4.64705882353 5.70786347227 81% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 12.0 8.20758483034 146% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.228738411205 0.218282227539 105% => OK
Sentence topic coherence: 0.0675740264012 0.0743258471296 91% => OK
Sentence topic coherence SD: 0.083923180954 0.0701772020484 120% => OK
Paragraph topic coherence: 0.153834176684 0.128457276422 120% => OK
Paragraph topic coherence SD: 0.022325341162 0.0628817314937 36% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 11.1 14.3799401198 77% => Automated_readability_index is low.
flesch_reading_ease: 60.65 48.3550499002 125% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.5 12.197005988 78% => OK
coleman_liau_index: 10.97 12.5979740519 87% => OK
dale_chall_readability_score: 7.77 8.32208582834 93% => OK
difficult_words: 66.0 98.500998004 67% => More difficult words wanted.
linsear_write_formula: 8.5 12.3882235529 69% => OK
gunning_fog: 9.6 11.1389221557 86% => OK
text_standard: 10.0 11.9071856287 84% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.