The following is a recommendation from the Board of Directors of Monarch Books. "We recommend that Monarch Books open a café in its store. Monarch, having been in business at the same location for more than twenty years, has a large customer base because it is known for its wide selection of books on all subjects. Clearly, opening the café would attract more customers. Space could be made for the café by discontinuing the children's book section, which will probably become less popular given that the most recent national census indicated a significant decline in the percentage of the population under age ten. Opening a café will allow Monarch to attract more customers and better compete with Regal Books, which recently opened its own café."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation is likely to have the predicted result. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
While the prospects of opening a cafe are sure to excite the Board of Directors of Monarch Books and diversify the store's value proposition, it is imperative to inspect each assumption made in approving such a drastic business alteration. The Board allowed an abundance of propitious logic guide their decision regarding the prospective cafe installation without asking the right questions: is it, in fact, the wide selection of books that has made Monarch Books so popular over the past 20 years? How can we be sure that opening a cafe will attract more customers? Why is such a large business decision being made over one national census regarding age?
To begin, the Board attributes Monarch Books wild success over the past two decades to the wide amalgm of book selection. While it is safe to assume it did not hurt the business, it is an extrapolation from proper business inferences. How many other book stores are in the area? What does the infrastructure surrounding Monarch Books look like? Is the store located near particular main roads? Perhaps the Company is fixed near a University? It is vital to thoroughly check every possible reason for Monarch Book's long tenured success.
Further, it is assumed that the cafe would attract more customers. Such an outlandish assumption could quickly evolve into an egregious error for a company. Why would a cafe draw more customers in? Are there any other competing cafes in the area? Perhaps valued customers were drawn to the once quiet bookstore that was Monarch Books, only to move business elsewhere as a result of the clamoring of a new cafe. Asking questions such as why a cafe would bring in more business is important in deciding whether a cafe is the right route for Monarch Books to take.
Lastly, the Board assumes that children's books will become less popular due to a national consensus that suggested there would be a decline in the percentage of the population under the age of ten. This is a fair claim by the consensus: baby boomers are aging, and women are waiting longer than ever to have children in order to focus on their career aspirations. Before replacing the children's section with a cafe, the break down of revenue by book category needs to be thoroughly examined. Although the population may decline, if the category accumulates a significant portion of total income, it may make sense to keep that area of the store alive. Further, the Board must ask themselves how much faith they have in such a consensus. Polling and statistical errors have been brought to light in recent headlines. Once upon a time, Donald Trump becoming President was a statistical anomaly. One could only imagine the words President Trump might have to say about polling errors. Basing such a business move on one census report seems trivial and more questions need to be asked.
Opening a cafe may be the right move for Monarch Books, but it may not be. The Board of Directors needs to ask thoughtful questions on the insights related to Monarch Book's success before making such lackadasical inferences that will guide future business.
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Transition Words or Phrases used:
but, if, lastly, look, may, regarding, so, while, in fact, such as, as a result
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 28.0 19.6327345309 143% => OK
Auxiliary verbs: 17.0 12.9520958084 131% => OK
Conjunction : 5.0 11.1786427146 45% => More conjunction wanted.
Relative clauses : 8.0 13.6137724551 59% => More relative clauses wanted.
Pronoun: 23.0 28.8173652695 80% => OK
Preposition: 75.0 55.5748502994 135% => OK
Nominalization: 13.0 16.3942115768 79% => OK
Performance on vocabulary words:
No of characters: 2583.0 2260.96107784 114% => OK
No of words: 525.0 441.139720559 119% => OK
Chars per words: 4.92 5.12650576532 96% => OK
Fourth root words length: 4.78673985869 4.56307096286 105% => OK
Word Length SD: 2.62790605795 2.78398813304 94% => OK
Unique words: 268.0 204.123752495 131% => OK
Unique words percentage: 0.510476190476 0.468620217663 109% => OK
syllable_count: 824.4 705.55239521 117% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Interrogative: 5.0 0.471057884232 1061% => Less interrogative sentences wanted.
Article: 7.0 8.76447105788 80% => OK
Subordination: 5.0 2.70958083832 185% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 28.0 19.7664670659 142% => OK
Sentence length: 18.0 22.8473053892 79% => The Avg. Sentence Length is relatively short.
Sentence length SD: 57.9300246427 57.8364921388 100% => OK
Chars per sentence: 92.25 119.503703932 77% => OK
Words per sentence: 18.75 23.324526521 80% => OK
Discourse Markers: 2.82142857143 5.70786347227 49% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 0.0 5.25449101796 0% => OK
Sentences with positive sentiment : 15.0 8.20758483034 183% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 9.0 4.67664670659 192% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.280931754261 0.218282227539 129% => OK
Sentence topic coherence: 0.0717122889073 0.0743258471296 96% => OK
Sentence topic coherence SD: 0.0512360634607 0.0701772020484 73% => OK
Paragraph topic coherence: 0.168041960033 0.128457276422 131% => OK
Paragraph topic coherence SD: 0.0450135997932 0.0628817314937 72% => OK
Essay readability:
automated_readability_index: 11.1 14.3799401198 77% => Automated_readability_index is low.
flesch_reading_ease: 53.21 48.3550499002 110% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 10.3 12.197005988 84% => OK
coleman_liau_index: 11.26 12.5979740519 89% => OK
dale_chall_readability_score: 8.41 8.32208582834 101% => OK
difficult_words: 129.0 98.500998004 131% => OK
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 9.2 11.1389221557 83% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
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Rates: 83.33 out of 100
Scores by essay e-grader: 5.0 Out of 6 -- The score is based on the average performance of 20,000 argument essays. This e-grader is not smart enough to check on arguments.
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.