The following is taken from a memo from the advertising director of the Super Screen Movie
Production Company.
“According to a recent report from our marketing department, during the past year, fewer
people attended Super Screen-produced movies than in any other year. And yet the
percentage of positive reviews by movie reviewers about specific Super Screen movies
actually increased during the past year. Clearly, the contents of these reviews are not
reaching enough of our prospective viewers. Thus, the problem lies not with the quality of
our movies but with the public's lack of awareness that movies of good quality are available.
Super Screen should therefore allocate a greater share of its budget next year to reaching the
public through advertising.”
Write a response in which you discuss what questions would need to be answered in order to
decide whether the recommendation and the argument on which it is based are reasonable.
Be sure to explain how the answers to these questions would help to evaluate the
recommendation.
The memo concludes that the attendees of the movies of the mentioned movie company decreased in the past year. According to the memo, the reason for this decrease is lack of awareness among the public about movie quality, not the quality of the movies themselves. Finally, a recommendation is proposed to allocate a greater share of budget for the advertisement of the movies.
Behind the conclusion and the argument presented in the memo, there are certain unanswered questions which weaken the given recommendation. For example, it is claimed that percentage of positive reviews by movie reviewers increased in the past year. However, percentage does not provide the absolute number of the positive reviewers. How many more reviews were received than the previous years? Perhaps, number of viewers decrease because of disappointment from the movie qualities of the past years but a larger percentage of viewers from the last year gave positive reviews. Besides, what were the number of negative reviews in the years before the previous year and how scathing were the negative reviews of the past year? A greater percentage of somewhat positive reviews can get negated by a small number of highly critical negative reviews.
Since the sense of disappointment about the movie qualities of the years before the last year may lead to the decrese of viewers in the past year, only the larger share of the advertising budget cannot ensure the return of the viewers to the movies produced by the company. Hence, people's views on the qualities of the previous productions of the company must be investigated. How did the viewers of the previous movies receive them? What were their reviews? Did they suggest the movies of the companies to their acquainted ones? Answer to all these questions assist in understanding the overall viewer reception of the movies.
Moreover, the claim of the lack of awareness among the public about the movie review is not supported by any evidence in the memo. Did the public actually not receive or read the positive reviews? Perhaps, they read both positive and negative reviews and took negative reviews seriously instead of accepting the positive reviews.
Since there is no information regarding the overall budget of the company, an increase in the adverstising share may lead to decrease of fund for other fields like those associated with ensuring movie quality. As a result, instead of increase of viewers, the decision may lead to further decrease of the viewers. Without answering the questions presented in this discussion, only the recommendation cannot ensure the revival of the number of attendees for the movies of the mentioned company.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2019-12-27 | memory134231 | 41 | view |
| 2019-12-14 | yswang | 30 | view |
| 2019-09-01 | Ahmad Abdullah | 69 | view |
| 2019-07-12 | Mostafiz | 18 | view |
| 2019-03-19 | ajsj | 29 | view |
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 22 15
No. of Words: 436 350
No. of Characters: 2202 1500
No. of Different Words: 173 200
Fourth Root of Number of Words: 4.57 4.7
Average Word Length: 5.05 4.6
Word Length SD: 2.692 2.4
No. of Words greater than 5 chars: 175 100
No. of Words greater than 6 chars: 137 80
No. of Words greater than 7 chars: 86 40
No. of Words greater than 8 chars: 49 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 19.818 21.0
Sentence Length SD: 9.476 7.5
Use of Discourse Markers (%): 0.5 0.12
Sentence-Text Coherence: 0.362 0.35
Sentence-Para Coherence: 0.558 0.50
Sentence-Sentence Coherence: 0.13 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 5, column 796, Rule ID: SMALL_NUMBER_OF[1]
Message: Specify a number, remove phrase, use 'a few', or use 'some'
Suggestion: a few; some
...hat positive reviews can get negated by a small number of highly critical negative reviews. ...
^^^^^^^^^^^^^^^^^
Transition Words or Phrases used:
actually, besides, but, finally, hence, however, may, moreover, regarding, so, for example, as a result
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 11.0 19.6327345309 56% => More to be verbs wanted.
Auxiliary verbs: 7.0 12.9520958084 54% => OK
Conjunction : 6.0 11.1786427146 54% => More conjunction wanted.
Relative clauses : 3.0 13.6137724551 22% => More relative clauses wanted.
Pronoun: 13.0 28.8173652695 45% => OK
Preposition: 80.0 55.5748502994 144% => OK
Nominalization: 10.0 16.3942115768 61% => OK
Performance on vocabulary words:
No of characters: 2263.0 2260.96107784 100% => OK
No of words: 436.0 441.139720559 99% => OK
Chars per words: 5.19036697248 5.12650576532 101% => OK
Fourth root words length: 4.56953094068 4.56307096286 100% => OK
Word Length SD: 2.7557346608 2.78398813304 99% => OK
Unique words: 184.0 204.123752495 90% => More unique words wanted.
Unique words percentage: 0.422018348624 0.468620217663 90% => More unique words wanted or less content wanted.
syllable_count: 713.7 705.55239521 101% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 7.0 8.76447105788 80% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 6.0 4.22255489022 142% => OK
Performance on sentences:
How many sentences: 22.0 19.7664670659 111% => OK
Sentence length: 19.0 22.8473053892 83% => The Avg. Sentence Length is relatively short.
Sentence length SD: 54.8573845952 57.8364921388 95% => OK
Chars per sentence: 102.863636364 119.503703932 86% => OK
Words per sentence: 19.8181818182 23.324526521 85% => OK
Discourse Markers: 4.68181818182 5.70786347227 82% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 8.0 8.20758483034 97% => OK
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 7.0 4.67664670659 150% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.148441405221 0.218282227539 68% => OK
Sentence topic coherence: 0.0455965835809 0.0743258471296 61% => OK
Sentence topic coherence SD: 0.0520445056869 0.0701772020484 74% => OK
Paragraph topic coherence: 0.0838707981545 0.128457276422 65% => OK
Paragraph topic coherence SD: 0.0407258632502 0.0628817314937 65% => OK
Essay readability:
automated_readability_index: 12.9 14.3799401198 90% => Automated_readability_index is low.
flesch_reading_ease: 52.19 48.3550499002 108% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 10.7 12.197005988 88% => OK
coleman_liau_index: 12.82 12.5979740519 102% => OK
dale_chall_readability_score: 8.02 8.32208582834 96% => OK
difficult_words: 95.0 98.500998004 96% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 9.6 11.1389221557 86% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.