The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
"According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore a greater share of its budget next year to reaching the public through advertising."
Super Screen Movie Production Company is worried that they are not reaching enough target audience even tough they have received positive feedback from most of the viewers. They think the problem is, that the contents of the review is not reaching enough viewers and the viewers lack awareness that movies of good quality are produced. They think that the best way to reach out to the target audience is to put the greater share of budget to the advertising department.
I think the Super Screen Movie Production company has taken only one thing into the account that people are less aware of their movie. That might be the case but they do fail to consider few problems. First they need to differentiate the movies to the type with A list actors and without A list actors. In entertainment industry, movies having A list actors attract more crowd than one without them as they have their dedicated fan following from years of hard work.
They might have neglected to consider the type of audience reviewing the movie. Sometimes people does not like certain content as they might find it offensive, so they might choose to boycott the movies. So it might happen the lesser number of audience that is watching the movie find it good and those who do not find it good does not see the movie.
One of the major criteria that determine the success of the movies is the time it is released. If it is released with a movie with other A list actor then there might be a competition which is declining number of viewers. Another time movies don't do that well is the time when there are no holidays in the near future. Movies released during holiday season tend to do well than the movies that is not released in the holiday season.
Therefore, the production company should look into other prospectives before assigning major share of its budget to advertising. It might take time to find out the root cause, but it would surely yield them more profit.
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- The emperor Claudius of Rome ruled an empire spanning three continents between 41 and 54 CE. His reign was of massive importance to the history of ancient European civilization. In fact, the emperor was among the most innovative, fair, and wise in all Rom 40
Comments
Essay evaluation report
argument 1 -- not OK
argument 2 -- not OK
argument 3 -- not OK
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samples:
https://www.testbig.com/gmatgre-argument-task-essays/following-taken-me…
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Attribute Value Ideal
Final score: ??? out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 16 15
No. of Words: 345 350
No. of Characters: 1576 1500
No. of Different Words: 166 200
Fourth Root of Number of Words: 4.31 4.7
Average Word Length: 4.568 4.6
Word Length SD: 2.272 2.4
No. of Words greater than 5 chars: 101 100
No. of Words greater than 6 chars: 65 80
No. of Words greater than 7 chars: 43 40
No. of Words greater than 8 chars: 21 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 21.562 21.0
Sentence Length SD: 4.949 7.5
Use of Discourse Markers (%): 0.625 0.12
Sentence-Text Coherence: 0.334 0.35
Sentence-Para Coherence: 0.61 0.50
Sentence-Sentence Coherence: 0.113 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 7, column 96, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
... the movies is the time it is released. If it is released with a movie with other ...
^^
Line 7, column 243, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
... number of viewers. Another time movies dont do that well is the time when there are...
^^^^
Transition Words or Phrases used:
but, first, if, look, so, then, therefore, well, i think
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 17.0 19.6327345309 87% => OK
Auxiliary verbs: 10.0 12.9520958084 77% => OK
Conjunction : 5.0 11.1786427146 45% => More conjunction wanted.
Relative clauses : 13.0 13.6137724551 95% => OK
Pronoun: 35.0 28.8173652695 121% => Less pronouns wanted
Preposition: 42.0 55.5748502994 76% => OK
Nominalization: 10.0 16.3942115768 61% => OK
Performance on vocabulary words:
No of characters: 1613.0 2260.96107784 71% => OK
No of words: 344.0 441.139720559 78% => More content wanted.
Chars per words: 4.68895348837 5.12650576532 91% => OK
Fourth root words length: 4.30665032142 4.56307096286 94% => OK
Word Length SD: 2.33466069247 2.78398813304 84% => OK
Unique words: 162.0 204.123752495 79% => More unique words wanted.
Unique words percentage: 0.470930232558 0.468620217663 100% => OK
syllable_count: 495.9 705.55239521 70% => OK
avg_syllables_per_word: 1.4 1.59920159681 88% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 4.96107784431 141% => OK
Article: 1.0 8.76447105788 11% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 16.0 19.7664670659 81% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 21.0 22.8473053892 92% => OK
Sentence length SD: 30.3453430323 57.8364921388 52% => The essay contains lots of sentences with the similar length. More sentence varieties wanted.
Chars per sentence: 100.8125 119.503703932 84% => OK
Words per sentence: 21.5 23.324526521 92% => OK
Discourse Markers: 3.5 5.70786347227 61% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 10.0 8.20758483034 122% => OK
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.188397485048 0.218282227539 86% => OK
Sentence topic coherence: 0.0612837586185 0.0743258471296 82% => OK
Sentence topic coherence SD: 0.0632588206784 0.0701772020484 90% => OK
Paragraph topic coherence: 0.0969244288906 0.128457276422 75% => OK
Paragraph topic coherence SD: 0.0682909245704 0.0628817314937 109% => OK
Essay readability:
automated_readability_index: 11.4 14.3799401198 79% => Automated_readability_index is low.
flesch_reading_ease: 67.08 48.3550499002 139% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.1 12.197005988 75% => OK
coleman_liau_index: 9.92 12.5979740519 79% => OK
dale_chall_readability_score: 7.39 8.32208582834 89% => OK
difficult_words: 59.0 98.500998004 60% => More difficult words wanted.
linsear_write_formula: 13.0 12.3882235529 105% => OK
gunning_fog: 10.4 11.1389221557 93% => OK
text_standard: 10.0 11.9071856287 84% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.