The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
“According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising.”
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The memo states that a recent report shows a decrease in people attending super screen-produced movies. Since the percentage of positive review is increased, the only reason for this drawback is with the lack of publicity. The memo then draws the conclusion that a greater share of budget needs to be allocated for better advertising. This conclusion however is drawn rather quickly without considering all possible options and hence the argument is filled with loopholes.
Firstly, the conclusion is drawn from a recent report from the marketing department. Hence the first assumption involved while drawing up the current conclusion is that the report is error free. Even if the report was error free, the reason for decreased viewers could be because of reasons other than the lack of awareness of the public. There could be a much better competition nearby which is stealing the viewers of super screen or decrease in quality of movie.
Secondly, the conclusion is drawn from the fact that the percentage of positive reviews have increased. This could be because the majority of the unsatisfied customers did not review the movie. Also, previously unsatisfied viewers could have stopped from viewing super screen produced movies. It also mentions that positive reviews of only specific movies have increased. There is no mention about the number of these movies or what portion of the entire SS produced movies these are. Hence, the conclusion that the problem lies only on lack of awareness of the public is not completely acceptable.
Thirdly, the memo states that the possible measure against this drawback is to increase its budget for advertising. Since it is entirely possible that the problem lies on reasons others than publicity, this action would be useless to solve the current situation. Also, since there is no mention that the budget for advertising was decreased for the past year as compared to the other years taken for the report, increasing the budget for advertising might not be necessary.
To conclude, the present situation needs to be re-analyzed thoroughly before taking any action. The reason for such a decline in viewers have to be found rather than assuming that the problem lies in advertising without solid evidence.
| Post date | Users | Rates | Link to Content |
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| 2020-01-06 | Shams Tarek | 46 | view |
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| 2019-12-10 | Opak Pulu | 16 | view |
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Grammar and spelling errors:
Line 3, column 86, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Hence,
...t report from the marketing department. Hence the first assumption involved while dra...
^^^^^
Discourse Markers used:
['also', 'first', 'firstly', 'hence', 'however', 'if', 'second', 'secondly', 'so', 'then', 'third', 'thirdly', 'while']
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance in Part of Speech:
Nouns: 0.234848484848 0.25644967241 92% => OK
Verbs: 0.169191919192 0.15541462614 109% => OK
Adjectives: 0.0934343434343 0.0836205057962 112% => OK
Adverbs: 0.0606060606061 0.0520304965353 116% => OK
Pronouns: 0.00757575757576 0.0272364105082 28% => Some pronouns wanted.
Prepositions: 0.156565656566 0.125424944231 125% => OK
Participles: 0.0580808080808 0.0416121511921 140% => OK
Conjunctions: 2.66356309588 2.79052419416 95% => OK
Infinitives: 0.0176767676768 0.026700313972 66% => OK
Particles: 0.00252525252525 0.001811407834 139% => OK
Determiners: 0.143939393939 0.113004496875 127% => OK
Modal_auxiliary: 0.0151515151515 0.0255425247493 59% => OK
WH_determiners: 0.00505050505051 0.0127820249294 40% => Some subClauses wanted starting by 'Which, Who, What, Whom, Whose.....'
Vocabulary words and sentences:
No of characters: 2262.0 2731.13054187 83% => OK
No of words: 366.0 446.07635468 82% => More content wanted.
Chars per words: 6.18032786885 6.12365571057 101% => OK
Fourth root words length: 4.37391431897 4.57801047555 96% => OK
words length more than 5 chars: 0.401639344262 0.378187486979 106% => OK
words length more than 6 chars: 0.295081967213 0.287650121315 103% => OK
words length more than 7 chars: 0.191256830601 0.208842608468 92% => OK
words length more than 8 chars: 0.125683060109 0.135150697306 93% => OK
Word Length SD: 2.66356309588 2.79052419416 95% => OK
Unique words: 168.0 207.018472906 81% => More unique words wanted.
Unique words percentage: 0.459016393443 0.469332199767 98% => OK
Word variations: 47.6347640803 52.1807786196 91% => OK
How many sentences: 19.0 20.039408867 95% => OK
Sentence length: 19.2631578947 23.2022227129 83% => OK
Sentence length SD: 29.0159952068 57.7814097925 50% => OK
Chars per sentence: 119.052631579 141.986410481 84% => OK
Words per sentence: 19.2631578947 23.2022227129 83% => OK
Discourse Markers: 0.684210526316 0.724660767414 94% => OK
Paragraphs: 5.0 5.14285714286 97% => OK
Language errors: 1.0 3.58251231527 28% => OK
Readability: 48.771354616 51.9672348444 94% => OK
Elegance: 1.89361702128 1.8405768891 103% => OK
Coherence and Cohesion:
Essay topic to essay body coherence: 0.509880082616 0.441005458295 116% => OK
Sentence sentence coherence: 0.136371144467 0.135418324435 101% => OK
Sentence sentence coherence SD: 0.0534699529879 0.0829849096947 64% => OK
Sentence paragraph coherence: 0.598374714119 0.58762219726 102% => OK
Sentence paragraph coherence SD: 0.131911130919 0.147661913831 89% => OK
Sentence topic coherence: 0.225710281532 0.193483328276 117% => OK
Sentence topic coherence SD: 0.0899587831491 0.0970749176394 93% => OK
Paragraph paragraph coherence: 0.470482115059 0.42659136922 110% => OK
Paragraph paragraph coherence SD: 0.0972971029898 0.0774707102158 126% => OK
Paragraph topic coherence: 0.346187566327 0.312017818177 111% => OK
Paragraph topic coherence SD: 0.086093368824 0.0698173142475 123% => OK
Task Achievement:
Sentences with positive sentiment : 9.0 8.33743842365 108% => OK
Sentences with negative sentiment : 8.0 6.87684729064 116% => OK
Sentences with neutral sentiment: 2.0 4.82512315271 41% => OK
Positive topic words: 6.0 6.46551724138 93% => OK
Negative topic words: 4.0 5.36822660099 75% => OK
Neutral topic words: 1.0 2.82389162562 35% => OK
Total topic words: 11.0 14.657635468 75% => OK
What are sentences with positive/Negative/neutral sentiment?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6 -- The score is based on the average performance of 20,000 argument essays. This e-grader is not smart enough to check on arguments.
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Note: This is not the final score. The e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.