The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
"According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
In this prompt, the author comes to this unwarranted conclusion, that they should allot a greater share of their budget to distributing the film through advertising. The reason given by the author for this assumption is, that a specific Super Screen produced movie had a rise in good reviews. His three assumptions are reliant on shreds of evidence which are not relevant and potentially reduce the persuasiveness of the memo.
Firstly, there is no reason stated as to why lesser people have been attending Super Screen produced movies. The author does not have any information regarding this issue. Just because a specific Super Screen produced movie has gained high positive revivews, we cannot conclude that the their movies are not advertised enough. For example, the situtaion could be that the people are actually aware of these movies and deliberately hold a negative notion about these movies. Perhaps these movies are actually inferior in quality in terms of directing, cinematography or writing. These issues could have led to the poor attendance of these Super Screen movies. Therefore, the authors statements make no sense and not justified.
Secondly, the author talks about the positive reviews from movie reviewers about a specific Super Screen produced movie. This argument holds no water since there could be a possibility that these movie reviewers are very small in number. Perhaps, these movie reviers have been bribed by the Super Screen company to generate servile reviews to generate some interest of the people in these movies. There could also be the case that the report that has been recieved from the marketing team is duplicitous and the company is lying about these figures. Therefore, without any authentic information about these movie reviewers or that report, we cannot conclude on the decision taken by the authories.
Thirdly, my question is what assurance does the Super Screen Movie Production Company have that with the increased budget on advertising, these films will be attended by large number of people? There could be a possibility that Super Screen Production company does not cater movies to the liking of the majority people. For example, people enjoy mostly humorous or funny movies but Super Screen movies are perhaps mostly, serious and stolid movies. There could also be the possibility that the advertising budget might not be as much as other companies. This could lead to the fact that their reach will be limited.
Therefore, there are few questions that the author needs to address and take into consideration before he can conclude and come up with a decision. The author needs to carefully deliberate all these questions and conduct a better systematic study.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2023-08-29 | Eurus Psycho Version | 55 | view |
| 2023-08-21 | riyarmy | 54 | view |
| 2023-08-14 | Saket Choudhary | 68 | view |
| 2023-08-13 | Fahim Shahriar Khan | 58 | view |
| 2023-08-11 | Tanvi Sanandiya | 55 | view |
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Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 22 15
No. of Words: 440 350
No. of Characters: 2236 1500
No. of Different Words: 204 200
Fourth Root of Number of Words: 4.58 4.7
Average Word Length: 5.082 4.6
Word Length SD: 2.511 2.4
No. of Words greater than 5 chars: 166 100
No. of Words greater than 6 chars: 106 80
No. of Words greater than 7 chars: 77 40
No. of Words greater than 8 chars: 46 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 20 21.0
Sentence Length SD: 5.543 7.5
Use of Discourse Markers (%): 0.545 0.12
Sentence-Text Coherence: 0.316 0.35
Sentence-Para Coherence: 0.527 0.50
Sentence-Sentence Coherence: 0.101 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 4, column 284, Rule ID: DT_PRP[1]
Message: Possible typo. Did you mean 'the' or 'their'?
Suggestion: the; their
...itive revivews, we cannot conclude that the their movies are not advertised enough. For e...
^^^^^^^^^
Line 7, column 222, Rule ID: ADJECTIVE_IN_ATTRIBUTE[1]
Message: A more concise phrase may lose no meaning and sound more powerful.
Suggestion: small
...ity that these movie reviewers are very small in number. Perhaps, these movie reviers have been...
^^^^^^^^^^^^^^^
Line 7, column 248, Rule ID: THIS_NNS[2]
Message: Did you mean 'this movie' or 'these movies'?
Suggestion: this movie; these movies
...wers are very small in number. Perhaps, these movie reviers have been bribed by the Super S...
^^^^^^^^^^^
Line 11, column 249, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... and conduct a better systematic study.
^^^
Transition Words or Phrases used:
actually, also, but, first, firstly, if, regarding, second, secondly, so, then, therefore, third, thirdly, as to, for example
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 24.0 19.6327345309 122% => OK
Auxiliary verbs: 14.0 12.9520958084 108% => OK
Conjunction : 12.0 11.1786427146 107% => OK
Relative clauses : 14.0 13.6137724551 103% => OK
Pronoun: 40.0 28.8173652695 139% => Less pronouns wanted
Preposition: 48.0 55.5748502994 86% => OK
Nominalization: 11.0 16.3942115768 67% => OK
Performance on vocabulary words:
No of characters: 2297.0 2260.96107784 102% => OK
No of words: 440.0 441.139720559 100% => OK
Chars per words: 5.22045454545 5.12650576532 102% => OK
Fourth root words length: 4.57997565096 4.56307096286 100% => OK
Word Length SD: 2.59554509474 2.78398813304 93% => OK
Unique words: 208.0 204.123752495 102% => OK
Unique words percentage: 0.472727272727 0.468620217663 101% => OK
syllable_count: 724.5 705.55239521 103% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 11.0 4.96107784431 222% => Less pronouns wanted as sentence beginning.
Article: 7.0 8.76447105788 80% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 22.0 19.7664670659 111% => OK
Sentence length: 20.0 22.8473053892 88% => OK
Sentence length SD: 34.2353606284 57.8364921388 59% => The essay contains lots of sentences with the similar length. More sentence varieties wanted.
Chars per sentence: 104.409090909 119.503703932 87% => OK
Words per sentence: 20.0 23.324526521 86% => OK
Discourse Markers: 5.68181818182 5.70786347227 100% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 12.0 8.20758483034 146% => OK
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.293273054866 0.218282227539 134% => OK
Sentence topic coherence: 0.0933803079093 0.0743258471296 126% => OK
Sentence topic coherence SD: 0.0791549409108 0.0701772020484 113% => OK
Paragraph topic coherence: 0.152098014852 0.128457276422 118% => OK
Paragraph topic coherence SD: 0.0922512051376 0.0628817314937 147% => OK
Essay readability:
automated_readability_index: 13.2 14.3799401198 92% => Automated_readability_index is low.
flesch_reading_ease: 51.18 48.3550499002 106% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.1 12.197005988 91% => OK
coleman_liau_index: 13.0 12.5979740519 103% => OK
dale_chall_readability_score: 8.18 8.32208582834 98% => OK
difficult_words: 99.0 98.500998004 101% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 10.0 11.1389221557 90% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.