The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
"According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The athour asserts that positive reviews of Super Screen Movie are not reaching enough becuase people poorly aware their movies which are well made. However, there are some assumptions the author makes which is unreasonable without further evidences.
First, the author assumes that recent report have credibility. To strengthen thse assumption, the author needed to provide more infomation about how many people watch the movies and how many people answer about this report and sample is randomly well distributed. For example, if only radical people had reviewed this movie becuase they thought they waste time becuase of these movies and the people who have great effection on these movies are not reviewed about thse movie, the review must be bad without quality and awareness of movies.
Second, the author conclude that thse problem is becuase of lack of public awareness that movie is good quality, not becuase of quality of their movies. However, it might questionable becuase there's no evidence which this movie is well produced. Generally, if movie has good quality, it will widely spread with good review Using Social Network Service without great advertisement. People update their review in real time and without advertising people can easily know what is good movie. Thus, further evdiences are needed to conclude that lack of advertisement is the biggest factor of lower percentage of positive reviews.
Finally, although awareness of these movies are most important factor reviewing their movie, the author's claim that increasing budget on public advertising will make movie popular might not promising. The author must suggest reasons that advertisement is best way to make people aware of their movies. Budget is limited and company must find best way to advertise their company. For instance, casting famous actor or actress have much better impact for people who have possiblity for watching their movie becuase people tend to rely on famous people when they need to select somthing even in the process of selecting movies.
In sum, the author needed to answer these question for ensure better advertisement is best way to get better review in their movies.
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- The following is taken from a memo from the advertising director of the Super Screen Movie Production Company."According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any 50
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Grammar and spelling errors:
Line 5, column 193, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: there's
... However, it might questionable becuase theres no evidence which this movie is well pr...
^^^^^^
Line 7, column 253, Rule ID: THE_SUPERLATIVE[4]
Message: A determiner is probably missing here: 'is the best'.
Suggestion: is the best
...must suggest reasons that advertisement is best way to make people aware of their movie...
^^^^^^^
Line 7, column 338, Rule ID: THE_SUPERLATIVE[4]
Message: A determiner is probably missing here: 'find the best'.
Suggestion: find the best
...ies. Budget is limited and company must find best way to advertise their company. For ins...
^^^^^^^^^
Line 9, column 84, Rule ID: THE_SUPERLATIVE[4]
Message: A determiner is probably missing here: 'is the best'.
Suggestion: is the best
...uestion for ensure better advertisement is best way to get better review in their movie...
^^^^^^^
Transition Words or Phrases used:
but, finally, first, however, if, second, so, then, thus, well, for example, for instance
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 17.0 19.6327345309 87% => OK
Auxiliary verbs: 9.0 12.9520958084 69% => OK
Conjunction : 7.0 11.1786427146 63% => OK
Relative clauses : 13.0 13.6137724551 95% => OK
Pronoun: 27.0 28.8173652695 94% => OK
Preposition: 37.0 55.5748502994 67% => OK
Nominalization: 10.0 16.3942115768 61% => OK
Performance on vocabulary words:
No of characters: 1842.0 2260.96107784 81% => OK
No of words: 348.0 441.139720559 79% => More content wanted.
Chars per words: 5.29310344828 5.12650576532 103% => OK
Fourth root words length: 4.31911543099 4.56307096286 95% => OK
Word Length SD: 2.41923988635 2.78398813304 87% => OK
Unique words: 169.0 204.123752495 83% => More unique words wanted.
Unique words percentage: 0.485632183908 0.468620217663 104% => OK
syllable_count: 575.1 705.55239521 82% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 8.0 8.76447105788 91% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 15.0 19.7664670659 76% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 23.0 22.8473053892 101% => OK
Sentence length SD: 59.611482861 57.8364921388 103% => OK
Chars per sentence: 122.8 119.503703932 103% => OK
Words per sentence: 23.2 23.324526521 99% => OK
Discourse Markers: 5.93333333333 5.70786347227 104% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 10.0 8.20758483034 122% => OK
Sentences with negative sentiment : 3.0 6.88822355289 44% => More negative sentences wanted.
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.145223761941 0.218282227539 67% => OK
Sentence topic coherence: 0.057604047938 0.0743258471296 78% => OK
Sentence topic coherence SD: 0.0406858225416 0.0701772020484 58% => OK
Paragraph topic coherence: 0.0897855092977 0.128457276422 70% => OK
Paragraph topic coherence SD: 0.041264281071 0.0628817314937 66% => OK
Essay readability:
automated_readability_index: 15.1 14.3799401198 105% => OK
flesch_reading_ease: 39.67 48.3550499002 82% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.4 12.197005988 110% => OK
coleman_liau_index: 13.7 12.5979740519 109% => OK
dale_chall_readability_score: 8.63 8.32208582834 104% => OK
difficult_words: 85.0 98.500998004 86% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 11.2 11.1389221557 101% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.