The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
"According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The memo from the advertising director of the Super Screen Movie Production Company, suggests that more allocation should be made towards advertising to ensure reviews reach more of the public. However, the reasons given for this recommendation are questionable.
First, the memo does not include some facts or figures which might serve as evidence and clear some vagueness. What percentage of people actually gave their reviews of Super Screen movies in the last year? What percentage of all reviews were actually good. The claim says that the percentage of positive reivew increased, but this increase might just be from 5% to 6%, meaning that more than 90% of the reviewers actually gave negative reviews. If the director should prove that this percentage is still more than 70% (at least), then the assumptions will be verified.
Secondly, the director recommends that the budget on advertising should be increased, in order to reach more of the public. He assumes that the public is less aware of the availability of good movies from the company. However, this is not justified, and leaves some unanswered questions. What are the qualities of a good movie? There is every possiblity that the movies from Super Screen are not as good as the director claims. Who are the people that actually rate a movie as good or not so good? Until such information is available to describe the features of good and quality movies, there is still some uncertainty with the director's assumptions.
Furthermore, even if the movies from the company are verified as top quality, the argument does not relate such movies to those of other companies. For example, 20% of the public might agree that the movies from Super Screen Production Company are rated at more than 75%. The remaining 80% might insist that movies from another company, say UltraCinema, are rated at more than 90%. In this case, if the movies from Super Screen are good, other companies could be making much better productions. As such, increasing the budget on allocation will not do as much good as the director claims. Perhaps other areas need to be looked into - the actors in their movies, how palatable their movies are, or the type of messages being passed across.
The memo from the director is a recommendation for more allocation to advertising. But the reasons given for the claims are not solid. Some questions (like above) need to be answered, and there is no certainty that an increased advertising budget will result in more reach to the public and make them more aware of the movies from the company.
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Comments
Essay evaluation report
Sentence: The claim says that the percentage of positive reivew increased, but this increase might just be from 5 to 6, meaning that more than 90 of the reviewers actually gave negative reviews.
Error: reivew Suggestion: review
Sentence: There is every possiblity that the movies from Super Screen are not as good as the director claims.
Error: possiblity Suggestion: possibility
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argument 1 -- not OK
argument 2 -- not OK
argument 3 -- not OK
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here goes a sample:
https://www.testbig.com/gmatgre-argument-task-essays/following-taken-me…
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Attribute Value Ideal
Final score: ? out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 23 15
No. of Words: 433 350
No. of Characters: 2075 1500
No. of Different Words: 180 200
Fourth Root of Number of Words: 4.562 4.7
Average Word Length: 4.792 4.6
Word Length SD: 2.523 2.4
No. of Words greater than 5 chars: 137 100
No. of Words greater than 6 chars: 92 80
No. of Words greater than 7 chars: 68 40
No. of Words greater than 8 chars: 45 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 18.826 21.0
Sentence Length SD: 7.528 7.5
Use of Discourse Markers (%): 0.609 0.12
Sentence-Text Coherence: 0.33 0.35
Sentence-Para Coherence: 0.519 0.50
Sentence-Sentence Coherence: 0.117 0.07
Number of Paragraphs: 5 5
Transition Words or Phrases used:
actually, but, first, furthermore, however, if, look, second, secondly, so, still, then, as to, at least, for example
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 27.0 19.6327345309 138% => OK
Auxiliary verbs: 13.0 12.9520958084 100% => OK
Conjunction : 10.0 11.1786427146 89% => OK
Relative clauses : 13.0 13.6137724551 95% => OK
Pronoun: 22.0 28.8173652695 76% => OK
Preposition: 51.0 55.5748502994 92% => OK
Nominalization: 10.0 16.3942115768 61% => OK
Performance on vocabulary words:
No of characters: 2144.0 2260.96107784 95% => OK
No of words: 433.0 441.139720559 98% => OK
Chars per words: 4.95150115473 5.12650576532 97% => OK
Fourth root words length: 4.56165014514 4.56307096286 100% => OK
Word Length SD: 2.60269953965 2.78398813304 93% => OK
Unique words: 191.0 204.123752495 94% => More unique words wanted.
Unique words percentage: 0.441108545035 0.468620217663 94% => More unique words wanted or less content wanted.
syllable_count: 664.2 705.55239521 94% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 8.0 8.76447105788 91% => OK
Subordination: 5.0 2.70958083832 185% => OK
Conjunction: 5.0 1.67365269461 299% => Less conjunction wanted as sentence beginning.
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 23.0 19.7664670659 116% => OK
Sentence length: 18.0 22.8473053892 79% => The Avg. Sentence Length is relatively short.
Sentence length SD: 44.7871673492 57.8364921388 77% => OK
Chars per sentence: 93.2173913043 119.503703932 78% => OK
Words per sentence: 18.8260869565 23.324526521 81% => OK
Discourse Markers: 5.08695652174 5.70786347227 89% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 0.0 5.25449101796 0% => OK
Sentences with positive sentiment : 15.0 8.20758483034 183% => OK
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.316804175732 0.218282227539 145% => OK
Sentence topic coherence: 0.1093493892 0.0743258471296 147% => OK
Sentence topic coherence SD: 0.101694149382 0.0701772020484 145% => OK
Paragraph topic coherence: 0.20760388969 0.128457276422 162% => OK
Paragraph topic coherence SD: 0.0573133335356 0.0628817314937 91% => OK
Essay readability:
automated_readability_index: 11.3 14.3799401198 79% => Automated_readability_index is low.
flesch_reading_ease: 61.67 48.3550499002 128% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.1 12.197005988 75% => OK
coleman_liau_index: 11.43 12.5979740519 91% => OK
dale_chall_readability_score: 7.59 8.32208582834 91% => OK
difficult_words: 84.0 98.500998004 85% => OK
linsear_write_formula: 8.0 12.3882235529 65% => OK
gunning_fog: 9.2 11.1389221557 83% => OK
text_standard: 8.0 11.9071856287 67% => The average readability is low. Need to imporve the language.
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.