The following was presented as part of a business plan by Apex Corporation.
"To answer the increased demand for artisan coffee, Apex Corporation is releasing a new line of coffee, "Gourmet Select." Apex Corporation will first introduce the coffee into major supermarkets, where it hopes word-of-mouth advertising will sustain sales. After a few months Apex Corp. will run an advertising campaign aimed at television and radio while simultaneously releasing the brand to several major chain restaurants. Based on this strategy, Apex Corporation hopes to make "Gourmet Select" one of the top sellers in the coffee market."
In order to meet the increased demand for artisan coffee Apex Corporation hopes to make 'Gourmet Select' one of the top sellers in the coffee market" by introducing the coffee into major supermarkets, running an advertising campaign aimed at television and radio and simultaneously releasing the brand to several major chain restaurants. However the argument has may flaws.
First of all, the argument is lying on assumption that whatever plans and conditions worked for artisan coffee can also be applied on new line of coffee. The artisan coffee may be cultivated in the area which is favourable for coffee. Their manufactoring process might be disparate which can impact quality of the coffee. There might be diffrence in the taste of these two brands. The consumer may be used to the taste of artisan coffee and does not like the new one.
Moreover, Releasing the coffee solely in the supermarket and chain restaurants may not give the success that the author is expecting. it may be very costly business to release the product directly into the supermarket and it can decrease the profit margin. There may be other famous coffee brands already in the supermarket that might decrease the chance of the 'Gourmet Select' coffee geting sold.
Furthermore, running an advertising solely on television and radio can not popularise the product. There are many products which failed despite of running it's product advertisment on TV and radio successfully. The author should focus on the quality of the product. There is no use of advertising the product which lacks quality and taste.
In conclusion, The author should ponder what factors makes the artisan coffee a successfull business and bring in that factors in the chain of new coffee. He should introduce the coffee in the local store first that can save money and many common people will get access to this coffee. He should focus on the quality and the taste of the coffee. By merely releasing the product into the supermarket, restaurents and running their advertisment campaign does not guarrante success.
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Comments
Essay evaluation report
Sentence: Their manufactoring process might be disparate which can impact quality of the coffee.
Error: manufactoring Suggestion: manufacturing
Sentence: There might be diffrence in the taste of these two brands.
Error: diffrence Suggestion: difference
Sentence: There may be other famous coffee brands already in the supermarket that might decrease the chance of the 'Gourmet Select' coffee geting sold.
Error: geting Suggestion: No alternate word
Sentence: Furthermore, running an advertising solely on television and radio can not popularise the product.
Error: popularise Suggestion: popularize
Sentence: There are many products which failed despite of running it's product advertisment on TV and radio successfully.
Error: advertisment Suggestion: advertisement
Sentence: In conclusion, The author should ponder what factors makes the artisan coffee a successfull business and bring in that factors in the chain of new coffee.
Error: successfull Suggestion: successful
Sentence: By merely releasing the product into the supermarket, restaurents and running their advertisment campaign does not guarrante success.
Error: guarrante Suggestion: guarantee
Error: advertisment Suggestion: advertisement
Error: restaurents Suggestion: restaurants
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Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 9 2
No. of Sentences: 17 15
No. of Words: 340 350
No. of Characters: 1692 1500
No. of Different Words: 153 200
Fourth Root of Number of Words: 4.294 4.7
Average Word Length: 4.976 4.6
Word Length SD: 2.635 2.4
No. of Words greater than 5 chars: 129 100
No. of Words greater than 6 chars: 83 80
No. of Words greater than 7 chars: 50 40
No. of Words greater than 8 chars: 37 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 20 21.0
Sentence Length SD: 11.494 7.5
Use of Discourse Markers (%): 0.529 0.12
Sentence-Text Coherence: 0.375 0.35
Sentence-Para Coherence: 0.592 0.50
Sentence-Sentence Coherence: 0.152 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 354, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: However,
...and to several major chain restaurants. However the argument has may flaws. First of...
^^^^^^^
Line 3, column 180, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ine of coffee. The artisan coffee may be cultivated in the area which is favourab...
^^
Line 5, column 135, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: It
...e success that the author is expecting. it may be very costly business to release ...
^^
Line 5, column 270, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...decrease the profit margin. There may be other famous coffee brands already in th...
^^
Line 7, column 90, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...evision and radio can not popularise the product. There are many products which f...
^^
Transition Words or Phrases used:
also, first, furthermore, however, if, may, moreover, so, in conclusion, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 12.0 19.6327345309 61% => OK
Auxiliary verbs: 19.0 12.9520958084 147% => OK
Conjunction : 13.0 11.1786427146 116% => OK
Relative clauses : 9.0 13.6137724551 66% => More relative clauses wanted.
Pronoun: 14.0 28.8173652695 49% => OK
Preposition: 42.0 55.5748502994 76% => OK
Nominalization: 7.0 16.3942115768 43% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1749.0 2260.96107784 77% => OK
No of words: 340.0 441.139720559 77% => More content wanted.
Chars per words: 5.14411764706 5.12650576532 100% => OK
Fourth root words length: 4.29407602571 4.56307096286 94% => OK
Word Length SD: 2.78957990661 2.78398813304 100% => OK
Unique words: 157.0 204.123752495 77% => More unique words wanted.
Unique words percentage: 0.461764705882 0.468620217663 99% => OK
syllable_count: 540.9 705.55239521 77% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 5.0 8.76447105788 57% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 18.0 19.7664670659 91% => OK
Sentence length: 18.0 22.8473053892 79% => The Avg. Sentence Length is relatively short.
Sentence length SD: 67.5203672976 57.8364921388 117% => OK
Chars per sentence: 97.1666666667 119.503703932 81% => OK
Words per sentence: 18.8888888889 23.324526521 81% => OK
Discourse Markers: 4.72222222222 5.70786347227 83% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 5.0 5.25449101796 95% => OK
Sentences with positive sentiment : 4.0 8.20758483034 49% => More positive sentences wanted.
Sentences with negative sentiment : 8.0 6.88822355289 116% => OK
Sentences with neutral sentiment: 6.0 4.67664670659 128% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.269212769358 0.218282227539 123% => OK
Sentence topic coherence: 0.0714908515492 0.0743258471296 96% => OK
Sentence topic coherence SD: 0.0851107295909 0.0701772020484 121% => OK
Paragraph topic coherence: 0.146530483719 0.128457276422 114% => OK
Paragraph topic coherence SD: 0.110690831757 0.0628817314937 176% => OK
Essay readability:
automated_readability_index: 12.2 14.3799401198 85% => Automated_readability_index is low.
flesch_reading_ease: 53.21 48.3550499002 110% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 10.3 12.197005988 84% => OK
coleman_liau_index: 12.53 12.5979740519 99% => OK
dale_chall_readability_score: 8.11 8.32208582834 97% => OK
difficult_words: 77.0 98.500998004 78% => More difficult words wanted.
linsear_write_formula: 15.5 12.3882235529 125% => OK
gunning_fog: 9.2 11.1389221557 83% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.