Since Herald’s Hardware began advertising on the radio, its revenues have increased by 13%. This is obvious evidence that advertising on the radio will make your business more profitable.
Write a response in which you discuss the soundness of the author’s claim. Be sure to address any information that would strengthen or weaken the argument.
The author affirmed that since Herald’s Hardware increased its revenues by 13% since it began advertising on the radio, advertising on the radio makes any business profitable. This flawed argument makes two incorrect assumptions. It assumes that a causal relationship exists between the increased revenue and the advertising, and it generalizes the example of Herald’s Hardware and presumes that all businesses would follow this model.
Although the author stated that Herald’s Hardware began advertising and increased its revenues, the author has not been able to provide more information to support a causal relationship between advertising and increased revenues. For example, suppose that Herald’s Hardware started a membership program after it aired its advertising, and customers became patrons because they enjoyed membership benefits. This would indicate that Herald’s Hardware increased its revenues because it established more loyal customers. Since the establishment of the membership program coincided with the advertising, it would ostensibly appear that the advertising increased the revenues, whereas in reality the advertising had nothing to do with the revenues.
In addition, the revenues might have been increasing regardless of the advertising. Perhaps Herald’s Hardware has been enjoying a steady increase of revenues at 13% every year and the advertising did nothing to increase its growth. To strengthen the claim, the author should provide evidence that clearly establishes a causal relationship between advertising and increased revenues. An example could be a survey of customers indicating that most of them came to Herald’s Hardware because they heard the advertising on the radio.
The second mistake that the author made was assuming that the example fo Herald’s Hardware was applicable for all cases. For the sake of the argument, let us assume that Herald’s Hardware’s advertising was the main and only factor that caused its revenues to increase by 13%. This does not indicate that other businesses are guaranteed to replicate the success of Herald’s Hardware. For example, perhaps customers who need hardware happen to be people who use radios frequently. If another company advertised on the radio, but its target audience rarely uses the radio, its advertising is likely to be ineffective.
Furthermore, even if potential customers of a company listen to radios and they heard the advertising of the company, they may not be inclined to purchase from the company. An explanation for Herald’s Hardware’s success might have been that it was the only hardware store that aired its advertising, so people only knew about it and flocked there to buy their hardware. Another educated guess would be that their advertising is simply more cogent and it persuaded customers to purchase there. Either way, there is no guarantee that Herald’s Hardware’s success with radio advertising can be mimicked. The author should provide more examples of businesses that increased their profits after they aired their advertising to prove that Herald’s Hardware was not a singularity.
In conclusion, the argument drawn by the author is not convincing because the author has no evidence to support a correlation between advertising and increased revenues, and the author has used a single event to hypothesize that the phenomenon is applicable for all situations. The author should provide more examples similar to Herald’s Hardware and demonstrate the similarities and differences between these examples to verify that advertising on the radio is profitable for businesses.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2023-08-10 | Mateo Chen | 66 | view |
| 2020-08-04 | miloni22 | 73 | view |
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Comments
Essay evaluations by e-grader
Grammar and spelling errors:
Line 9, column 774, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...erald’s Hardware was not a singularity. In conclusion, the argument drawn by the...
^^^^^
Transition Words or Phrases used:
but, furthermore, if, may, second, so, then, whereas, for example, in addition, in conclusion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 22.0 19.6327345309 112% => OK
Auxiliary verbs: 13.0 12.9520958084 100% => OK
Conjunction : 17.0 11.1786427146 152% => OK
Relative clauses : 24.0 13.6137724551 176% => OK
Pronoun: 56.0 28.8173652695 194% => Less pronouns wanted
Preposition: 57.0 55.5748502994 103% => OK
Nominalization: 11.0 16.3942115768 67% => OK
Performance on vocabulary words:
No of characters: 3093.0 2260.96107784 137% => OK
No of words: 548.0 441.139720559 124% => OK
Chars per words: 5.64416058394 5.12650576532 110% => OK
Fourth root words length: 4.83832613839 4.56307096286 106% => OK
Word Length SD: 3.03299109426 2.78398813304 109% => OK
Unique words: 218.0 204.123752495 107% => OK
Unique words percentage: 0.397810218978 0.468620217663 85% => More unique words wanted or less content wanted.
syllable_count: 958.5 705.55239521 136% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 4.96107784431 141% => OK
Article: 10.0 8.76447105788 114% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 4.0 1.67365269461 239% => Less conjunction wanted as sentence beginning.
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 23.0 19.7664670659 116% => OK
Sentence length: 23.0 22.8473053892 101% => OK
Sentence length SD: 52.3770682444 57.8364921388 91% => OK
Chars per sentence: 134.47826087 119.503703932 113% => OK
Words per sentence: 23.8260869565 23.324526521 102% => OK
Discourse Markers: 4.04347826087 5.70786347227 71% => OK
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 13.0 8.20758483034 158% => OK
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.440498363421 0.218282227539 202% => OK
Sentence topic coherence: 0.156169423278 0.0743258471296 210% => Sentence topic similarity is high.
Sentence topic coherence SD: 0.101858623571 0.0701772020484 145% => OK
Paragraph topic coherence: 0.285602846432 0.128457276422 222% => OK
Paragraph topic coherence SD: 0.0731073681987 0.0628817314937 116% => OK
Essay readability:
automated_readability_index: 17.0 14.3799401198 118% => OK
flesch_reading_ease: 39.67 48.3550499002 82% => OK
smog_index: 11.2 7.1628742515 156% => OK
flesch_kincaid_grade: 13.4 12.197005988 110% => OK
coleman_liau_index: 15.73 12.5979740519 125% => OK
dale_chall_readability_score: 8.15 8.32208582834 98% => OK
difficult_words: 117.0 98.500998004 119% => OK
linsear_write_formula: 15.5 12.3882235529 125% => OK
gunning_fog: 11.2 11.1389221557 101% => OK
text_standard: 16.0 11.9071856287 134% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.
Grammar and spelling errors:
Line 9, column 774, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...erald’s Hardware was not a singularity. In conclusion, the argument drawn by the...
^^^^^
Transition Words or Phrases used:
but, furthermore, if, may, second, so, then, whereas, for example, in addition, in conclusion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 22.0 19.6327345309 112% => OK
Auxiliary verbs: 13.0 12.9520958084 100% => OK
Conjunction : 17.0 11.1786427146 152% => OK
Relative clauses : 24.0 13.6137724551 176% => OK
Pronoun: 56.0 28.8173652695 194% => Less pronouns wanted
Preposition: 57.0 55.5748502994 103% => OK
Nominalization: 11.0 16.3942115768 67% => OK
Performance on vocabulary words:
No of characters: 3093.0 2260.96107784 137% => OK
No of words: 548.0 441.139720559 124% => OK
Chars per words: 5.64416058394 5.12650576532 110% => OK
Fourth root words length: 4.83832613839 4.56307096286 106% => OK
Word Length SD: 3.03299109426 2.78398813304 109% => OK
Unique words: 218.0 204.123752495 107% => OK
Unique words percentage: 0.397810218978 0.468620217663 85% => More unique words wanted or less content wanted.
syllable_count: 958.5 705.55239521 136% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 4.96107784431 141% => OK
Article: 10.0 8.76447105788 114% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 4.0 1.67365269461 239% => Less conjunction wanted as sentence beginning.
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 23.0 19.7664670659 116% => OK
Sentence length: 23.0 22.8473053892 101% => OK
Sentence length SD: 52.3770682444 57.8364921388 91% => OK
Chars per sentence: 134.47826087 119.503703932 113% => OK
Words per sentence: 23.8260869565 23.324526521 102% => OK
Discourse Markers: 4.04347826087 5.70786347227 71% => OK
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 13.0 8.20758483034 158% => OK
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.440498363421 0.218282227539 202% => OK
Sentence topic coherence: 0.156169423278 0.0743258471296 210% => Sentence topic similarity is high.
Sentence topic coherence SD: 0.101858623571 0.0701772020484 145% => OK
Paragraph topic coherence: 0.285602846432 0.128457276422 222% => OK
Paragraph topic coherence SD: 0.0731073681987 0.0628817314937 116% => OK
Essay readability:
automated_readability_index: 17.0 14.3799401198 118% => OK
flesch_reading_ease: 39.67 48.3550499002 82% => OK
smog_index: 11.2 7.1628742515 156% => OK
flesch_kincaid_grade: 13.4 12.197005988 110% => OK
coleman_liau_index: 15.73 12.5979740519 125% => OK
dale_chall_readability_score: 8.15 8.32208582834 98% => OK
difficult_words: 117.0 98.500998004 119% => OK
linsear_write_formula: 15.5 12.3882235529 125% => OK
gunning_fog: 11.2 11.1389221557 101% => OK
text_standard: 16.0 11.9071856287 134% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.