A Local television station is losing local business advertisers. Viewers are dissatisfied with the changes of coverage from local news to national news.
Local news journalism and television is, by nature, very niche given the material to cover. As such, there are limited avenues where people can access this news and information. For decades, in the United States, local news networks have referred to local news networks to stay informed about local events, and yes, to some degree the weather. This memorandum should focus on this truth and the reasons below to bolster its argument for why the television station's focus should remain local.
There is a plethora of national news networks (MSNBC, CNN, FOX News, ABC) that already deliver national news 24/7. Local news stations should not enter this realm, for many reasons, 1) this is not their mandate, 2) they cannot compete with the resources of these networks, 3) the local audience is likely already referencing these national networks. Local news offers unique information on small area's current events, successes, and challenges, that is absent from national news networks and online. Thus, given the limited availability of this niche material, the memorandum should build on the idea that they are the only, or one of a very few providers, that viewers can refer to for local news.
Regarding advertisements from local businesses, there is an assumption that advertisements during the late-night news program are a result of the news being national and not local. It would bolster the argument if the memorandum could connect a decrease in views after switching to national from local news, because previously it has only been mentioned that viewers are dissatisfied with the overall station. Without this link, it is possible there are multiple reasons why local business are no longer choosing to advertise during this program. Even then, a drop in viewership could be affected by other variables, such as competing programs on other channels, general disinterest in late-night television, etc. There needs to be an overall stronger link between viewership for the late-night program and national/local news, followed by a link to reasons for decreasing local advertising - while clearing any arguments that advertisements are not decreasing for other unaccounted for variables (moral stances against the network, changing revenue strategies, etc.).
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2019-09-15 | rcuevas510 | 49 | view |
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 13 15
No. of Words: 358 350
No. of Characters: 1851 1500
No. of Different Words: 185 200
Fourth Root of Number of Words: 4.35 4.7
Average Word Length: 5.17 4.6
Word Length SD: 2.667 2.4
No. of Words greater than 5 chars: 134 100
No. of Words greater than 6 chars: 110 80
No. of Words greater than 7 chars: 76 40
No. of Words greater than 8 chars: 42 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 27.538 21.0
Sentence Length SD: 16.156 7.5
Use of Discourse Markers (%): 0.308 0.12
Sentence-Text Coherence: 0.397 0.35
Sentence-Para Coherence: 0.537 0.50
Sentence-Sentence Coherence: 0.092 0.07
Number of Paragraphs: 3 5
Grammar and spelling errors:
Line 9, column 1065, Rule ID: DOUBLE_PUNCTUATION
Message: Two consecutive dots
Suggestion: .
...etwork, changing revenue strategies, etc..
^^
Transition Words or Phrases used:
if, regarding, so, then, thus, while, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 18.0 19.6327345309 92% => OK
Auxiliary verbs: 10.0 12.9520958084 77% => OK
Conjunction : 9.0 11.1786427146 81% => OK
Relative clauses : 8.0 13.6137724551 59% => More relative clauses wanted.
Pronoun: 24.0 28.8173652695 83% => OK
Preposition: 40.0 55.5748502994 72% => OK
Nominalization: 7.0 16.3942115768 43% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1908.0 2260.96107784 84% => OK
No of words: 356.0 441.139720559 81% => More content wanted.
Chars per words: 5.3595505618 5.12650576532 105% => OK
Fourth root words length: 4.34372677135 4.56307096286 95% => OK
Word Length SD: 2.76050953105 2.78398813304 99% => OK
Unique words: 193.0 204.123752495 95% => More unique words wanted.
Unique words percentage: 0.542134831461 0.468620217663 116% => OK
syllable_count: 578.7 705.55239521 82% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 2.0 8.76447105788 23% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 3.0 1.67365269461 179% => OK
Preposition: 5.0 4.22255489022 118% => OK
Performance on sentences:
How many sentences: 13.0 19.7664670659 66% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 27.0 22.8473053892 118% => OK
Sentence length SD: 67.9483792928 57.8364921388 117% => OK
Chars per sentence: 146.769230769 119.503703932 123% => OK
Words per sentence: 27.3846153846 23.324526521 117% => OK
Discourse Markers: 3.46153846154 5.70786347227 61% => OK
Paragraphs: 3.0 5.15768463074 58% => More paragraphs wanted.
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 3.0 8.20758483034 37% => More positive sentences wanted.
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.475205347121 0.218282227539 218% => OK
Sentence topic coherence: 0.194190362229 0.0743258471296 261% => Sentence topic similarity is high.
Sentence topic coherence SD: 0.0984893120965 0.0701772020484 140% => OK
Paragraph topic coherence: 0.347105753794 0.128457276422 270% => Maybe some contents are duplicated.
Paragraph topic coherence SD: 0.0255276674396 0.0628817314937 41% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 17.5 14.3799401198 122% => OK
flesch_reading_ease: 44.07 48.3550499002 91% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.8 12.197005988 113% => OK
coleman_liau_index: 14.1 12.5979740519 112% => OK
dale_chall_readability_score: 9.14 8.32208582834 110% => OK
difficult_words: 94.0 98.500998004 95% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 12.8 11.1389221557 115% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
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Minimum four paragraphs wanted.
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.