In the given argument, the author claims that the new franchise of Nature's Way; should be successful in Plainsville based on the premises that - firstly, the franchise is profitable in areas where residents lead a healthy lifestyle and hence, it will be profitable in Plainsville; secondly, as the health club has more members and the fitness classes are always full, and lastly, there is a new generation of potential customer as school children have to compulsorily participate in a fitness-for-program. Though the claim is conspicuous, on closer inspection we find that the author's argument is riddled with flaws and unwarranted assumptions, that make the claim contentious.Further, the argument would have been more comprehensive, if the author would have presented absolute figures and statistics instead of phrases such as " many people lead a healthy lifestyle", "all-time high"; "classes are full"
Firstly, the author assumes that as Nature's Way franchises are profitable in areas where residents lead a healthy life, their new franchise in Plainsville will be profitable too as Plainsville is also an area where people lead a healthy lifestyle. However, the author fails to provide evidence for the fact that people in Plainsville are health conscious and exactly how many people of the total population of Plainsville are leading a healthy lifestyle. The author also assumes, that being health conscious will imply an increased sale of health food or health products, this is not necessary as people may be following healthy practices at home by following homely remedies of growing their own food in the backyard, avoiding outside food; practising yoga, which doesn't really need any equipment or fitness gear. Thus, the author's assumption just because people(not sure if a significant number) lead a healthy lifestyle implies the franchise will be profitable is contentious.
Secondly, the author assumes that since the sales of running shoes and exercise clothing are at all-time highs and as the local health club has more members than ever, and the weight training and aerobics classes are always full- Nature's Way Franchise will be profitable in Plainsville. This assumption is flawed as the author fails to elaborate as to how an increase in the sale of running shoes affect Nature's Way?Does Nature's Way make/sell shoes and clothes too? If yes, is that segment high on profit margins, to the make franchise profitable overall? How does the increase in membership of the Health CLub impact Nature's Way- is there a discount for the members, or do the club members have to use Nature's Way Products? Similarly, classes being full doesn't imply an increase in the sale of Nature's Way 's products causing it to be more profitable- are there hundreds of classes across the city that are full or since there are only 2-3 classes, hence they were full due to a demand-supply imbalance?. Had the author provided answers to these questions or shown how this premise supports his claim, his argument would have been foolproof.To add to it- by an all-time high sale, what does the author imply? was there no sale in the last few years or the last year 90 shoes were sold, and this year it crossed the benchmark or 100? Without substantial evidence in the form of concrete numbers, all such statements and claims by the author are inconclusive and do not strengthen his claim.
Lastly, the author says that since school children are mandatorily required to participate in a fitness for life program, they are the potential new customers of the franchise. He nowhere mentions that these potential new generation customers would have to buy NAture's WAy health products- the program could be simply an awareness generation program through a skit or a street play. Creating awareness does not necessarily imply an increase in sale and in turn profit; even if that was the case, there might be other brands also whose sale would go up, so this event doesn't cause the new Franchise to become profitable.
Thus, to conclude, in light of the flaws in the assumptions highlighted above, the author's claim that the new franchise of NAture's Way would be profitable in Plainsville is untenable.More details about the exact figures would have made the argument persuasive.
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Essay evaluation report
argument 1 -- OK
argument 2 -- OK
argument 3 -- OK
----------------
Attribute Value Ideal
Final score: 5.0 out of 6
Category: Very Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 18 15
No. of Words: 705 350
No. of Characters: 3492 1500
No. of Different Words: 283 200
Fourth Root of Number of Words: 5.153 4.7
Average Word Length: 4.953 4.6
Word Length SD: 2.676 2.4
No. of Words greater than 5 chars: 252 100
No. of Words greater than 6 chars: 203 80
No. of Words greater than 7 chars: 145 40
No. of Words greater than 8 chars: 91 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 39.167 21.0
Sentence Length SD: 18.219 7.5
Use of Discourse Markers (%): 0.722 0.12
Sentence-Text Coherence: 0.374 0.35
Sentence-Para Coherence: 0.566 0.50
Sentence-Sentence Coherence: 0.129 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 578, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
..., on closer inspection we find that the authors argument is riddled with flaws and unwa...
^^^^^^^
Line 1, column 678, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: Further
...ptions, that make the claim contentious.Further, the argument would have been more comp...
^^^^^^^
Line 1, column 750, Rule ID: IF_WOULD_HAVE_VBN[1]
Message: Did you mean 'had presented'?
Suggestion: had presented
... been more comprehensive, if the author would have presented absolute figures and statistics instead...
^^^^^^^^^^^^^^^^^^^^
Line 3, column 766, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...ng outside food; practising yoga, which doesnt really need any equipment or fitness ge...
^^^^^^
Line 3, column 826, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...ny equipment or fitness gear. Thus, the authors assumption just because peoplenot sure ...
^^^^^^^
Line 5, column 417, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: Does
...ale of running shoes affect Natures Way?Does Natures Way make/sell shoes and clothes...
^^^^
Line 5, column 756, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...Products? Similarly, classes being full doesnt imply an increase in the sale of Nature...
^^^^^^
Line 5, column 1142, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: To
... his argument would have been foolproof.To add to it- by an all-time high sale, wh...
^^
Line 5, column 1210, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Was
... high sale, what does the author imply? was there no sale in the last few years or ...
^^^
Line 7, column 568, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...o whose sale would go up, so this event doesnt cause the new Franchise to become profi...
^^^^^^
Line 9, column 184, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: More
... profitable in Plainsville is untenable.More details about the exact figures would h...
^^^^
Transition Words or Phrases used:
also, first, firstly, hence, however, if, lastly, may, really, second, secondly, similarly, so, then, thus, as to, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 42.0 19.6327345309 214% => Less to be verbs wanted.
Auxiliary verbs: 17.0 12.9520958084 131% => OK
Conjunction : 23.0 11.1786427146 206% => Less conjunction wanted
Relative clauses : 19.0 13.6137724551 140% => OK
Pronoun: 34.0 28.8173652695 118% => OK
Preposition: 71.0 55.5748502994 128% => OK
Nominalization: 17.0 16.3942115768 104% => OK
Performance on vocabulary words:
No of characters: 3602.0 2260.96107784 159% => OK
No of words: 698.0 441.139720559 158% => Less content wanted.
Chars per words: 5.16045845272 5.12650576532 101% => OK
Fourth root words length: 5.1400087186 4.56307096286 113% => OK
Word Length SD: 2.92714420774 2.78398813304 105% => OK
Unique words: 302.0 204.123752495 148% => OK
Unique words percentage: 0.432664756447 0.468620217663 92% => More unique words wanted or less content wanted.
syllable_count: 1098.0 705.55239521 156% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 9.0 4.96107784431 181% => OK
Article: 10.0 8.76447105788 114% => OK
Subordination: 5.0 2.70958083832 185% => OK
Conjunction: 4.0 1.67365269461 239% => Less conjunction wanted as sentence beginning.
Preposition: 7.0 4.22255489022 166% => OK
Performance on sentences:
How many sentences: 17.0 19.7664670659 86% => OK
Sentence length: 41.0 22.8473053892 179% => The Avg. Sentence Length is relatively long.
Sentence length SD: 142.745569381 57.8364921388 247% => The lengths of sentences changed so frequently.
Chars per sentence: 211.882352941 119.503703932 177% => OK
Words per sentence: 41.0588235294 23.324526521 176% => OK
Discourse Markers: 7.17647058824 5.70786347227 126% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 11.0 5.25449101796 209% => Less language errors wanted.
Sentences with positive sentiment : 12.0 8.20758483034 146% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.256145233674 0.218282227539 117% => OK
Sentence topic coherence: 0.092937229204 0.0743258471296 125% => OK
Sentence topic coherence SD: 0.0675279292499 0.0701772020484 96% => OK
Paragraph topic coherence: 0.158005654229 0.128457276422 123% => OK
Paragraph topic coherence SD: 0.0338869547596 0.0628817314937 54% => OK
Essay readability:
automated_readability_index: 23.4 14.3799401198 163% => OK
flesch_reading_ease: 29.86 48.3550499002 62% => OK
smog_index: 11.2 7.1628742515 156% => OK
flesch_kincaid_grade: 19.3 12.197005988 158% => OK
coleman_liau_index: 13.54 12.5979740519 107% => OK
dale_chall_readability_score: 9.04 8.32208582834 109% => OK
difficult_words: 149.0 98.500998004 151% => OK
linsear_write_formula: 29.5 12.3882235529 238% => Linsear_write_formula is high.
gunning_fog: 18.4 11.1389221557 165% => OK
text_standard: 30.0 11.9071856287 252% => The average readability is very high. Good job!
What are above readability scores?
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Write the essay in 30 minutes.
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.