Nature's Way, a chain of stores selling health food and other health-related products, is opening its next franchise in the town of Plainsville. The store should prove to be very successful: Nature's Way franchises tend to be most profitable in areas where residents lead healthy lives, and clearly Plainsville is such an area. Plainsville merchants report that sales of running shoes and exercise clothing are at all-time highs. The local health club has more members than ever, and the weight training and aerobics classes are always full. Finally, Plainsville's schoolchildren represent a new generation of potential customers: these schoolchildren are required to participate in a fitness-for-life program, which emphasizes the benefits of regular exercise at an early age.
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
The statement presents the intend of Nature’s Way, a company which sells health food and other health-related products, to initiate its activities in the town of Plainsville. The franchise thinks that will be very profitable in this city because reports showed that running shoes and exercise clothing are selling very well, besides that the local health club has its biggest number of members, where the gym classes are being very used. And Nature’s Way is also expecting a future generation of costumes coming from the schoolchildren, because now they are required to join in a fitness-for-life program, emphasizing how good is exercise at their ages. Although the information provided by reports seem to be very encouraging for the franchise’s successful, they are a lack of important facts which need to be evaluated.
In the first place, the argument doesn’t shows the date that the reports have been made. This behavior of an increase in the health products could be linked with summer. When this season starts a lot of people are very excited in starting a new activity, for example, the gyms are always full in the beginning of summer but after some months they start to be empty again. So, the company need to be aware that this boom of sales might be very seasonal, where the franchise will only have a sufficient number of costumers in one or two months a year. Also, there is not informed where the town of Plainsville is located, if it is placed in a northern region, with very rigid winter, the decrease of sales during the cold could be even worst.
Furthermore, there is no information about other stores selling fitness products. All new business need to evaluate their niche but also its competitors. Considering that Plainsville is in fact a very health like city, another stores could also exist from a long time and this market might be saturated. Another possibility that is need to be take in care is if the people who practice their exercise are consuming health food or other related product, if this city is placed in the countryside, for example, the citizens could find their food direct from local farmers and a specialized industrial health food could be useless.
Finally, it is not very reliable to trust that schoolchildren who participated in a fitness program will be the new generation of costumers. There are a lot of unknown fact for a such long-term prediction. A lot of there children might move from Plainsville at older ages to go to college for example. Another aspect is if the Nature’s Way will exist in the future, from a person pass to children to adult, it is talking about ten or more years.
In summary, there perspectives are good for success of the next Nature’s Way franchise in the city of Plainsville, but a lot of further aspects need to be carefully evaluated in order to validate or not its future. Studying a full market of sales from the town ought to be the first aspect, also the company needs to see if there is some competitor and also consider more reliable data for a perspective for a ten or more years in future based in the schoolchildren population.
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Comments
Essay evaluation report
samples:
https://www.testbig.com/gmatgre-argument-task-essays/following-appeared…
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Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 19 15
No. of Words: 541 350
No. of Characters: 2529 1500
No. of Different Words: 240 200
Fourth Root of Number of Words: 4.823 4.7
Average Word Length: 4.675 4.6
Word Length SD: 2.669 2.4
No. of Words greater than 5 chars: 164 100
No. of Words greater than 6 chars: 125 80
No. of Words greater than 7 chars: 86 40
No. of Words greater than 8 chars: 49 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 28.474 21.0
Sentence Length SD: 12.462 7.5
Use of Discourse Markers (%): 0.789 0.12
Sentence-Text Coherence: 0.317 0.35
Sentence-Para Coherence: 0.531 0.50
Sentence-Sentence Coherence: 0.06 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 24, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
The statement presents the intend of Nature's Way, a company which s...
^^^^^^^^^^
Transition Words or Phrases used:
also, besides, but, finally, first, furthermore, if, so, well, for example, in fact, in summary, talking about, in the first place
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 40.0 19.6327345309 204% => Less to be verbs wanted.
Auxiliary verbs: 18.0 12.9520958084 139% => OK
Conjunction : 14.0 11.1786427146 125% => OK
Relative clauses : 16.0 13.6137724551 118% => OK
Pronoun: 28.0 28.8173652695 97% => OK
Preposition: 73.0 55.5748502994 131% => OK
Nominalization: 8.0 16.3942115768 49% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2681.0 2260.96107784 119% => OK
No of words: 543.0 441.139720559 123% => OK
Chars per words: 4.93738489871 5.12650576532 96% => OK
Fourth root words length: 4.82725184711 4.56307096286 106% => OK
Word Length SD: 3.18387819114 2.78398813304 114% => OK
Unique words: 252.0 204.123752495 123% => OK
Unique words percentage: 0.46408839779 0.468620217663 99% => OK
syllable_count: 838.8 705.55239521 119% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 9.0 8.76447105788 103% => OK
Subordination: 5.0 2.70958083832 185% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 7.0 4.22255489022 166% => OK
Performance on sentences:
How many sentences: 19.0 19.7664670659 96% => OK
Sentence length: 28.0 22.8473053892 123% => The Avg. Sentence Length is relatively long.
Sentence length SD: 80.4528388547 57.8364921388 139% => OK
Chars per sentence: 141.105263158 119.503703932 118% => OK
Words per sentence: 28.5789473684 23.324526521 123% => OK
Discourse Markers: 6.84210526316 5.70786347227 120% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 9.0 8.20758483034 110% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 6.0 4.67664670659 128% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.308755593287 0.218282227539 141% => OK
Sentence topic coherence: 0.100067447632 0.0743258471296 135% => OK
Sentence topic coherence SD: 0.0850680017608 0.0701772020484 121% => OK
Paragraph topic coherence: 0.177117863134 0.128457276422 138% => OK
Paragraph topic coherence SD: 0.0930848715481 0.0628817314937 148% => OK
Essay readability:
automated_readability_index: 16.1 14.3799401198 112% => OK
flesch_reading_ease: 51.52 48.3550499002 107% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.0 12.197005988 107% => OK
coleman_liau_index: 11.96 12.5979740519 95% => OK
dale_chall_readability_score: 8.46 8.32208582834 102% => OK
difficult_words: 118.0 98.500998004 120% => OK
linsear_write_formula: 19.5 12.3882235529 157% => OK
gunning_fog: 13.2 11.1389221557 119% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.