Over the past year, our late-night news program has devoted increasingly more time to covering national news and less time to covering weather and local news. During the same time period, most of the complaints we received from viewers were concerned with the station's coverage of weather and local news. In addition, several local businesses that used to run advertisements during our late-night news program have just cancelled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand the coverage of weather and local news on all our news programs.
The author states a memorandum from the business manager of a television station; which mentions that the local news and weather news of the television channel must be prolonged as the viewers are complaining about these sections and local businesses have also addressed their agony by cancelling advertising contracts. The statement presented by the business manager of that television station is unconvincing for all the below reasons: (1) No evidence if the viewer complaints are due to the shorter screen time of local news and weather news segments; (2) The local businesses might have some other reason for their abrupt cancelling of contracts; (3) Viewer ratings of all segments must be analyzed before taking any action.
The business manager mentions that since the past one year, the reduced time allocated to weather and local news is the reason for the increased complaints that have been lodged regarding the station's coverage of weather and local news. The business manager fails to realize that the complaints could be due to the erroneous facts reported about the weather. It could perhaps be that the local news that is being covered by the news channel is biased towards one community in particular and is pillorying specifically another community for that matter. The number of complaints regarding the weather and local news section could be anything than the reduced number of screen time for these departments. The business manager does not mention any evidence which corroborates the fact that these complaints are due to the reduced time allotted to these sections in particular.
The business manager indicates that the plummeting advertising contracts are due to the smaller time slot for weather and local news. However, this does not show any clear indication that the advertisers would want an increase in weather and local news sections. The point in primacy is whether do these local businesses air their advertisements during the weather and local news broadcast? Usually, local businesses would want to air their advertisements during shows or news sections which have a high viewer rating as this would mean higher visibility amongst the public. The business manager did not consider the viewer ratings of these sections, before stating that the weather and local news segments are needed to be prolonged.
The local news and weather sections would usually have lesser content on a daily basis and hence, would economically not be efficacious for the local businesses to air their advertisements during these sections. The local businesses advertisements would leave an indelible mark on viewers only if the news segment(s) is long and with the highest rating. This would also highlight the time at which it is being broadcast-ed.
The television channel must do a thorough discussion with the local businesses and address their agonies. Them rescinding contracts abruptly could indicate some grave underlying issue(s) which would require to be resolved immediately to not incur any financial losses. These parameters must be judged before pinpointing to the shorter local news and weather sections as being the real devil.
Recapitulating all the points addressed above, the weather and local news segments are required to be prolonged only if the audience specifically requests for it. A more detailed analysis on the required prolongation of the local news and weather sections can be done if: (1) the viewers ask for it specifically; (2) if the viewership ratings of these segments are higher in comparison to the other sections; and (3) meticulous analysis of the listed complaints from the viewers regarding these sections, and its resolution up to viewer's satisfaction.
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Comments
e-rater score report
Attribute Value Ideal
Final score: 4.5 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 20 15
No. of Words: 590 350
No. of Characters: 3068 1500
No. of Different Words: 219 200
Fourth Root of Number of Words: 4.928 4.7
Average Word Length: 5.2 4.6
Word Length SD: 2.767 2.4
No. of Words greater than 5 chars: 223 100
No. of Words greater than 6 chars: 187 80
No. of Words greater than 7 chars: 128 40
No. of Words greater than 8 chars: 81 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 29.5 21.0
Sentence Length SD: 14.274 7.5
Use of Discourse Markers (%): 0.6 0.12
Sentence-Text Coherence: 0.416 0.35
Sentence-Para Coherence: 0.629 0.50
Sentence-Sentence Coherence: 0.161 0.07
Number of Paragraphs: 6 5
Grammar and spelling errors:
Line 3, column 1, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
... analyzed before taking any action. The business manager mentions that since th...
^^^
Line 3, column 193, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'stations'' or 'station's'?
Suggestion: stations'; station's
...nts that have been lodged regarding the stations coverage of weather and local news. The...
^^^^^^^^
Line 3, column 238, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...ons coverage of weather and local news. The business manager fails to realize that ...
^^^
Line 5, column 1, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...ed to these sections in particular. The business manager indicates that the plu...
^^^
Line 7, column 213, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...r advertisements during these sections. The local businesses advertisements would l...
^^^
Line 9, column 107, Rule ID: SENT_START_THEM[1]
Message: Did you mean 'Then'?
Suggestion: Then
...l businesses and address their agonies. Them rescinding contracts abruptly could ind...
^^^^
Transition Words or Phrases used:
also, hence, however, if, regarding, so, in particular
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 30.0 19.6327345309 153% => OK
Auxiliary verbs: 18.0 12.9520958084 139% => OK
Conjunction : 21.0 11.1786427146 188% => OK
Relative clauses : 17.0 13.6137724551 125% => OK
Pronoun: 37.0 28.8173652695 128% => Less pronouns wanted
Preposition: 61.0 55.5748502994 110% => OK
Nominalization: 12.0 16.3942115768 73% => OK
Performance on vocabulary words:
No of characters: 3126.0 2260.96107784 138% => OK
No of words: 590.0 441.139720559 134% => OK
Chars per words: 5.29830508475 5.12650576532 103% => OK
Fourth root words length: 4.92848004997 4.56307096286 108% => OK
Word Length SD: 2.81396770571 2.78398813304 101% => OK
Unique words: 227.0 204.123752495 111% => OK
Unique words percentage: 0.384745762712 0.468620217663 82% => More unique words wanted or less content wanted.
syllable_count: 956.7 705.55239521 136% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 15.0 8.76447105788 171% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 20.0 19.7664670659 101% => OK
Sentence length: 29.0 22.8473053892 127% => The Avg. Sentence Length is relatively long.
Sentence length SD: 86.5618276147 57.8364921388 150% => OK
Chars per sentence: 156.3 119.503703932 131% => OK
Words per sentence: 29.5 23.324526521 126% => OK
Discourse Markers: 2.7 5.70786347227 47% => More transition words/phrases wanted.
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 6.0 5.25449101796 114% => OK
Sentences with positive sentiment : 4.0 8.20758483034 49% => More positive sentences wanted.
Sentences with negative sentiment : 10.0 6.88822355289 145% => OK
Sentences with neutral sentiment: 6.0 4.67664670659 128% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.278472657266 0.218282227539 128% => OK
Sentence topic coherence: 0.118899319615 0.0743258471296 160% => OK
Sentence topic coherence SD: 0.0608491443263 0.0701772020484 87% => OK
Paragraph topic coherence: 0.17419028364 0.128457276422 136% => OK
Paragraph topic coherence SD: 0.0585657984725 0.0628817314937 93% => OK
Essay readability:
automated_readability_index: 18.3 14.3799401198 127% => OK
flesch_reading_ease: 42.04 48.3550499002 87% => OK
smog_index: 11.2 7.1628742515 156% => OK
flesch_kincaid_grade: 14.6 12.197005988 120% => OK
coleman_liau_index: 14.05 12.5979740519 112% => OK
dale_chall_readability_score: 8.45 8.32208582834 102% => OK
difficult_words: 126.0 98.500998004 128% => OK
linsear_write_formula: 29.5 12.3882235529 238% => Linsear_write_formula is high.
gunning_fog: 13.6 11.1389221557 122% => OK
text_standard: 15.0 11.9071856287 126% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.