The memorandum states the television station should increase the time dedicated to local and weather news in order to increase audience and prevent further losses on paid propaganda. The manager is concerned that time dedicated to national news is resulting in fewer advertising contracts with local business and complaints from viewers related to their coverage.
However most the complaints received from viewers were related to the station's coverage of weather and local news, the information provided by the manager is insufficient to conclude that increasing time dedicated to this sort of news would lower complaints. After all, we do not know if there has been an increase in complaints of this type after the change in the programming. Maybe complaints related to coverage on weather and local news have always been the most common. Moreover, we do not know what the viewers are complaining about. They could be unsatisfied not with the amount of news related to weather or local activities, but they could be unpleased with the quality of information presented and they might question the editorial line proposed. In this case, increasing the time dedicated to this news would not reduce the complaints related to it.
The manager also states that local business have cancelled their advertising contracts with the television station. We cannot affirm the cancellations are directly related to the change of programming. The city could be facing an economic crisis and hence local business might have fewer resources to spend on propaganda. Furthermore, we have no information on how much the television station charges for the propaganda during their late-night news program. If there has been increasing prices, local business might no longer be able to afford it and thus they could have diverted their advertising resources to other media. For example, online media is known to be cheaper and more focused, meaning it is easier to set a target audience and concentrate all efforts to deliver information to them only. In this case, local business are not only responding to increased prices of the station, they are merely adjusting their practices to recent trends.
Finally, the manager does not mention the audience behavior. We are unaware whether there has been a decrease or not on the audience after the change in the programing. This is a critical information. Firstly, because if the audience did not decrease, changing the program back to the original set could not result in more viewers. Secondly, because propaganda is strictly related to the audience - if the audience has not decreased, the cancelation of advertising contracts is more likely related to other factors rather than to the programing.
On the whole, it cannot be affirmed that changing the program to restore the time dedicated to local and weather news would increase the number of viewers and neither prevent further cancellations on advertising contracts. In order to conclude so, other information related to the audience behavior, local business financial health, advertising costs on TV and online media, and others shall be necessary.
Essay evaluation report
argument 1 -- OK
argument 2 -- OK
argument 3 -- OK
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Attribute Value Ideal
Final score: 4.5 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 22 15
No. of Words: 501 350
No. of Characters: 2585 1500
No. of Different Words: 197 200
Fourth Root of Number of Words: 4.731 4.7
Average Word Length: 5.16 4.6
Word Length SD: 2.723 2.4
No. of Words greater than 5 chars: 198 100
No. of Words greater than 6 chars: 164 80
No. of Words greater than 7 chars: 111 40
No. of Words greater than 8 chars: 68 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 22.773 21.0
Sentence Length SD: 8.862 7.5
Use of Discourse Markers (%): 0.636 0.12
Sentence-Text Coherence: 0.331 0.35
Sentence-Para Coherence: 0.524 0.50
Sentence-Sentence Coherence: 0.12 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 1, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: However,
...m viewers related to their coverage. However most the complaints received from viewe...
^^^^^^^
Line 3, column 71, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'stations'' or 'station's'?
Suggestion: stations'; station's
...ceived from viewers were related to the stations coverage of weather and local news, the...
^^^^^^^^
Transition Words or Phrases used:
also, but, finally, first, firstly, furthermore, hence, however, if, may, moreover, second, secondly, so, thus, after all, for example, sort of, on the whole
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 25.0 19.6327345309 127% => OK
Auxiliary verbs: 15.0 12.9520958084 116% => OK
Conjunction : 17.0 11.1786427146 152% => OK
Relative clauses : 4.0 13.6137724551 29% => More relative clauses wanted.
Pronoun: 30.0 28.8173652695 104% => OK
Preposition: 67.0 55.5748502994 121% => OK
Nominalization: 21.0 16.3942115768 128% => OK
Performance on vocabulary words:
No of characters: 2644.0 2260.96107784 117% => OK
No of words: 501.0 441.139720559 114% => OK
Chars per words: 5.27744510978 5.12650576532 103% => OK
Fourth root words length: 4.73107062784 4.56307096286 104% => OK
Word Length SD: 2.80234070781 2.78398813304 101% => OK
Unique words: 207.0 204.123752495 101% => OK
Unique words percentage: 0.413173652695 0.468620217663 88% => More unique words wanted or less content wanted.
syllable_count: 828.0 705.55239521 117% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 9.0 4.96107784431 181% => OK
Article: 7.0 8.76447105788 80% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 5.0 4.22255489022 118% => OK
Performance on sentences:
How many sentences: 22.0 19.7664670659 111% => OK
Sentence length: 22.0 22.8473053892 96% => OK
Sentence length SD: 57.2325255731 57.8364921388 99% => OK
Chars per sentence: 120.181818182 119.503703932 101% => OK
Words per sentence: 22.7727272727 23.324526521 98% => OK
Discourse Markers: 7.13636363636 5.70786347227 125% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 12.0 6.88822355289 174% => OK
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.310970592959 0.218282227539 142% => OK
Sentence topic coherence: 0.102448122543 0.0743258471296 138% => OK
Sentence topic coherence SD: 0.113672753131 0.0701772020484 162% => OK
Paragraph topic coherence: 0.196488381017 0.128457276422 153% => OK
Paragraph topic coherence SD: 0.134955748206 0.0628817314937 215% => More connections among paragraphs wanted.
Essay readability:
automated_readability_index: 14.8 14.3799401198 103% => OK
flesch_reading_ease: 40.69 48.3550499002 84% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.1 12.197005988 107% => OK
coleman_liau_index: 13.64 12.5979740519 108% => OK
dale_chall_readability_score: 8.29 8.32208582834 100% => OK
difficult_words: 113.0 98.500998004 115% => OK
linsear_write_formula: 15.0 12.3882235529 121% => OK
gunning_fog: 10.8 11.1389221557 97% => OK
text_standard: 15.0 11.9071856287 126% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.