"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have canceled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs."
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
The business manager in his memorandum stated that to reverse the plummeting advertising revenue and attract more viewers to the news program, more coverage of weather and local news should be adopted. His conclusion was based on the complaints received from viewers and cancellation of advertisement contract from local businesses that advertises during the late night news program. However, the manager supports his argument with three assumptions that if not substantiated, drammatically weaken the persuasiveness of the argument.
First of all, the manager presumes that the local businesses quit advertising due to the increased devotion to national news. However, this may not be the case. Perhaps, the local business were able to find a television channel with cheaper advertisement fee. It is possible on a business sense that this decision will favour them and the revenue generated from less expenses be channeled to other usage that will benefit the business enterprise. If this scenario is true, the manager contention based on reason for the contract cancellation does not hold water.
Secondly, the manager stated during the intensified coverage of national news, most of the complain were from concerned viewers. But this may not necessarily be the truth. The majority of complainers might be from the managers competitor that seeks monopoly of broadcasting national news. Having the sole right and others at the pheriphery may suit this company, and competition from any company has to be truncated. So, complaining might be a good method to achieve that. If this case is true, expanding the coverage of weather and local news might not increase the number of viewers since the complainers were not actually concerned but complained to achieve a dubious motive.
Finally, even if coverage of local and weather news is expanded, increase advertisment revenue may not actually follow suit. There is a possibility that these local business are no longer in need for tv advertisement. The best form of advert still remains a happy consumer selling the business to a potential consumer. These business enterprises may have attained a specific level that their large consumer base does the advertisement without spending a dime. If this scenario has merit, the conclusion drawn by the manager is significantly weakened.
In conclusion, the argument as it stands now is considerably flawed due to the reliance on three unfounded assumptions that renders the conclusion unpersuasive. Thus, the manager should provide more evidence on the local business reason to terminate the advertisment contract and also the true intention of the 'concerned' complainers.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2023-09-18 | manas_0 | 75 | view |
| 2023-09-09 | gre_test | 63 | view |
| 2023-08-22 | Ataraxia-m | 66 | view |
| 2023-08-10 | yuktapradeep | 55 | view |
| 2023-07-26 | apriya00 | 64 | view |
Comments
e-rater score report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 4 2
No. of Spelling Errors: 8 2
No. of Sentences: 21 15
No. of Words: 417 350
No. of Characters: 2206 1500
No. of Different Words: 198 200
Fourth Root of Number of Words: 4.519 4.7
Average Word Length: 5.29 4.6
Word Length SD: 2.932 2.4
No. of Words greater than 5 chars: 164 100
No. of Words greater than 6 chars: 144 80
No. of Words greater than 7 chars: 105 40
No. of Words greater than 8 chars: 56 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 19.857 21.0
Sentence Length SD: 7.12 7.5
Use of Discourse Markers (%): 0.714 0.12
Sentence-Text Coherence: 0.299 0.35
Sentence-Para Coherence: 0.299 0.50
Sentence-Sentence Coherence: 0.069 0.07
Number of Paragraphs: 1 5
Grammar and spelling errors:
Line 2, column 362, Rule ID: FEWER_LESS[2]
Message: Did you mean 'fewer'? The noun expenses is countable.
Suggestion: fewer
...our them and the revenue generated from less expenses be channeled to other usage th...
^^^^
Line 3, column 10, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ellation does not hold water. Secondly, the manager stated during the intensifie...
^^
Line 3, column 89, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
...fied coverage of national news, most of the complain were from concerned viewers. But this m...
^^^^^^^^^^^^
Line 3, column 219, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'managers'' or 'manager's'?
Suggestion: managers'; manager's
...jority of complainers might be from the managers competitor that seeks monopoly of broad...
^^^^^^^^
Transition Words or Phrases used:
actually, also, but, finally, first, however, if, may, second, secondly, so, still, thus, as to, in conclusion, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 19.0 19.6327345309 97% => OK
Auxiliary verbs: 13.0 12.9520958084 100% => OK
Conjunction : 11.0 11.1786427146 98% => OK
Relative clauses : 11.0 13.6137724551 81% => OK
Pronoun: 27.0 28.8173652695 94% => OK
Preposition: 47.0 55.5748502994 85% => OK
Nominalization: 17.0 16.3942115768 104% => OK
Performance on vocabulary words:
No of characters: 2252.0 2260.96107784 100% => OK
No of words: 417.0 441.139720559 95% => More content wanted.
Chars per words: 5.40047961631 5.12650576532 105% => OK
Fourth root words length: 4.5189133491 4.56307096286 99% => OK
Word Length SD: 2.98532546086 2.78398813304 107% => OK
Unique words: 205.0 204.123752495 100% => OK
Unique words percentage: 0.491606714628 0.468620217663 105% => OK
syllable_count: 708.3 705.55239521 100% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 11.0 8.76447105788 126% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 21.0 19.7664670659 106% => OK
Sentence length: 19.0 22.8473053892 83% => The Avg. Sentence Length is relatively short.
Sentence length SD: 47.4069562526 57.8364921388 82% => OK
Chars per sentence: 107.238095238 119.503703932 90% => OK
Words per sentence: 19.8571428571 23.324526521 85% => OK
Discourse Markers: 5.90476190476 5.70786347227 103% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 10.0 8.20758483034 122% => OK
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.277920592921 0.218282227539 127% => OK
Sentence topic coherence: 0.086229500509 0.0743258471296 116% => OK
Sentence topic coherence SD: 0.0912787531749 0.0701772020484 130% => OK
Paragraph topic coherence: 0.152214362291 0.128457276422 118% => OK
Paragraph topic coherence SD: 0.0874550358371 0.0628817314937 139% => OK
Essay readability:
automated_readability_index: 13.9 14.3799401198 97% => OK
flesch_reading_ease: 43.73 48.3550499002 90% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.9 12.197005988 98% => OK
coleman_liau_index: 14.04 12.5979740519 111% => OK
dale_chall_readability_score: 8.63 8.32208582834 104% => OK
difficult_words: 107.0 98.500998004 109% => OK
linsear_write_formula: 15.5 12.3882235529 125% => OK
gunning_fog: 9.6 11.1389221557 86% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
---------------------
Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.