"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have canceled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs."
The manager of television station asserts that, they are going to restore the time which is devoted to weather and local news as before in order to increase the viewership and also the advertising revenues. The manager presents various evidences such as complaints from the viewers and also information about the advertising contracts of the local business as reasons for the decision. However there are many assumptions which needs to be addressed before coming to a decision.
Firstly, the author does not mention the reasons about why did the television station devoted more time to national news than weather and local news in the last year. It might be that, the news station observed less viewership of the local news and weather so they shifted to national news. If this is true then shifting it back would not help the television station as viewership will not increase.
Secondly, the author does not specify whether the advertising contracts were cancelled with the television station due to lesser viewers. It is a possibility that, the television station are charging more to the advertisers in order to increase the revenue which is lost due to lesser viewers. So if that is the case, then shifting back to local news and weather on late night news program will not help getting advertising contracts.
Furthermore, the television station do not mention about the number of viewers who watch and are interested in local news and weather and who are interested in national news. It could be that the overall viewership of both the programs have decreased due to incorporation of another news channel which is far better than the television station. It is also possible that due to easy availability of news and weather on smartphones and social media platforms, many viewers watch news and weather on their smartphones. Even some platforms such as youtube give access to the viewers for news and weather. On these platform even the advertisers and put up their advertisements which can reach more people at an affordable price.
To sum up, there are many assumptions which needs to be addressed and analysed before coming to any conclusive decision. The television station must analyse all the possible scenarios and reasons before taking any decision.
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Comments
Essay evaluation report
samples:
https://www.testbig.com/gmatgre-argument-task-essays/over-past-year-our…
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Attribute Value Ideal
Final score: 2.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 16 15
No. of Words: 374 350
No. of Characters: 1862 1500
No. of Different Words: 156 200
Fourth Root of Number of Words: 4.398 4.7
Average Word Length: 4.979 4.6
Word Length SD: 2.667 2.4
No. of Words greater than 5 chars: 131 100
No. of Words greater than 6 chars: 115 80
No. of Words greater than 7 chars: 67 40
No. of Words greater than 8 chars: 44 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 23.375 21.0
Sentence Length SD: 5.787 7.5
Use of Discourse Markers (%): 0.75 0.12
Sentence-Text Coherence: 0.393 0.35
Sentence-Para Coherence: 0.617 0.50
Sentence-Sentence Coherence: 0.134 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 387, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: However,
...l business as reasons for the decision. However there are many assumptions which needs ...
^^^^^^^
Line 5, column 405, Rule ID: ADVISE_VBG[5]
Message: The verb 'help' is used with infinitive: 'to get' or 'get'.
Suggestion: to get; get
...n late night news program will not help getting advertising contracts. Furthermore, ...
^^^^^^^
Transition Words or Phrases used:
also, first, firstly, furthermore, however, if, second, secondly, so, then, even so, such as, to sum up
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 18.0 19.6327345309 92% => OK
Auxiliary verbs: 7.0 12.9520958084 54% => OK
Conjunction : 16.0 11.1786427146 143% => OK
Relative clauses : 14.0 13.6137724551 103% => OK
Pronoun: 17.0 28.8173652695 59% => OK
Preposition: 46.0 55.5748502994 83% => OK
Nominalization: 13.0 16.3942115768 79% => OK
Performance on vocabulary words:
No of characters: 1903.0 2260.96107784 84% => OK
No of words: 374.0 441.139720559 85% => More content wanted.
Chars per words: 5.08823529412 5.12650576532 99% => OK
Fourth root words length: 4.3976220399 4.56307096286 96% => OK
Word Length SD: 2.71961938628 2.78398813304 98% => OK
Unique words: 159.0 204.123752495 78% => More unique words wanted.
Unique words percentage: 0.42513368984 0.468620217663 91% => More unique words wanted or less content wanted.
syllable_count: 586.8 705.55239521 83% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 8.0 8.76447105788 91% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 16.0 19.7664670659 81% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 23.0 22.8473053892 101% => OK
Sentence length SD: 34.1169289906 57.8364921388 59% => The essay contains lots of sentences with the similar length. More sentence varieties wanted.
Chars per sentence: 118.9375 119.503703932 100% => OK
Words per sentence: 23.375 23.324526521 100% => OK
Discourse Markers: 6.4375 5.70786347227 113% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 6.0 8.20758483034 73% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 6.0 4.67664670659 128% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.321113390695 0.218282227539 147% => OK
Sentence topic coherence: 0.11836018696 0.0743258471296 159% => OK
Sentence topic coherence SD: 0.100650183742 0.0701772020484 143% => OK
Paragraph topic coherence: 0.183889791834 0.128457276422 143% => OK
Paragraph topic coherence SD: 0.103867941188 0.0628817314937 165% => OK
Essay readability:
automated_readability_index: 14.2 14.3799401198 99% => OK
flesch_reading_ease: 48.13 48.3550499002 100% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.3 12.197005988 101% => OK
coleman_liau_index: 12.54 12.5979740519 100% => OK
dale_chall_readability_score: 7.48 8.32208582834 90% => OK
difficult_words: 64.0 98.500998004 65% => More difficult words wanted.
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 11.2 11.1389221557 101% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
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Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.