The following appeared in a memo to executives at a company that manufactures industrial equipment:
"We are spending too much on free customer service after a sale has been made; we need to limit our warranty to two years in order to improve our profit margins. The current lifetime warranty can lead to costs decades into a product's life cycle. Also, we pay our customer service employees a premium because they must possess expert skills across the entirety of our very diverse product line, including products we no longer sell."
Discuss how well reasoned you find this argument. Point out flaws in the argument's logic and analyze the argument's underlying assumptions. In addition, evaluate how supporting evidence is used and what evidence might counter the argument's conclusion. You may also discuss what additional evidence could be used to strengthen the argument or what changes would make the argument more logically sound.
The argument that the lifetime warranty must be limited to two years in order to increase profit margins is short-sighted and misses important facts to substantiate the argumentation. The memo advocates the proposal of reducing warranty lifetime by highlighting the dedicated costs for customer service. However it overlooks important aspects which affect company's profits.
First of all, the conclusion that the company can increase profits by reducing customer service costs is a hypothesis that needs extensive analysis to prove. It is true that the profit margin can be increased by reducing c...
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Sentence: There are clearly companies on the market which increase profits sustainably by introducing limited-time warranties.
Error: sustainably Suggestion: No alternate word
flaws:
No. of Different Words: 160 200
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http://www.testbig.com/essay-categories/gmatgre
Attribute Value Ideal
Score: 5.5 out of 6
Category: Excellent Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 1 2
No. of Sentences: 18 15
No. of Words: 335 350
No. of Characters: 1809 1500
No. of Different Words: 160 200
Fourth Root of Number of Words: 4.278 4.7
Average Word Length: 5.4 4.6
Word Length SD: 2.689 2.4
No. of Words greater than 5 chars: 145 100
No. of Words greater than 6 chars: 124 80
No. of Words greater than 7 chars: 85 40
No. of Words greater than 8 chars: 44 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 18.611 21.0
Sentence Length SD: 7.001 7.5
Use of Discourse Markers (%): 0.444 0.12
Sentence-Text Coherence: 0.34 0.35
Sentence-Para Coherence: 0.558 0.50
Sentence-Sentence Coherence: 0.091 0.07
Number of Paragraphs: 5 5