The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
"According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
The argument is about a production company which assumes that the number of people watching movies of the particular company in spite of positive reviews has declined due to the lack of advertising. There are many unwarranted assumptions and lack of information which would stymie making a conclusion solely from the stated argument.
Firstly, the argument assumes that the number of people who watch the company's movies has gone down last year due to the lack of advertising. If this was the case only last year, how was it possible for the movies to not have such problems in previous years? The...
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| 2018-10-28 | prernarana03 | 53 | view |
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- The following is taken from a memo from the advertising director of the Super Screen Movie Production Company."According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any 90
Sentence: There is no specific information about who are the prospective viewers and on what basis they are sequestered from the rest of the public.
Error: sequestered Suggestion: No alternate word
flaws:
Sentence Length SD: 11.413 7.5
It is on top list:
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Attribute Value Ideal
Score: 5.5 out of 6
Category: Excellent Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 1 2
No. of Sentences: 18 15
No. of Words: 423 350
No. of Characters: 2084 1500
No. of Different Words: 171 200
Fourth Root of Number of Words: 4.535 4.7
Average Word Length: 4.927 4.6
Word Length SD: 2.75 2.4
No. of Words greater than 5 chars: 149 100
No. of Words greater than 6 chars: 112 80
No. of Words greater than 7 chars: 83 40
No. of Words greater than 8 chars: 46 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 23.5 21.0
Sentence Length SD: 11.413 7.5
Use of Discourse Markers (%): 0.722 0.12
Sentence-Text Coherence: 0.343 0.35
Sentence-Para Coherence: 0.628 0.50
Sentence-Sentence Coherence: 0.16 0.07
Number of Paragraphs: 6 5