Nature's Way, a chain of stores selling health food and other health-related products, is opening its next franchise in the town of Plainsville. The store should prove to be very successful: Nature's Way franchises tend to be most profitable in areas wher

The argument claims that new store of Nature’s Way that is planned to be opened in Plainsville will be successful due to increasing trend in sport-related activities in Plainsville. Stated in this the argument fails to mention several key factors on the basis of which it could be evaluated. The conclusion of the argument relies on assumptions for which there is no clear evidence. Hence, the argument is unconvincing and has several flaws.

First, the argument claims that the store in Plainsville will be successful because the other stores that were opened in towns where its residents leaded to healthy lives were successful. This statement is stretched and undeveloped. For example, there may be other factors that cause the thrive of the stores in other towns such as limited number of stores that sell similar products. In addition, the food preferences of Plainsville might not match with the product line of Nature's Way. However, it might be the case that eating habits of the populace in other towns are in line with the products of Nature's Way. Consequently, there is no indicator that generate any clear connection between Plainsville and other towns. The argument would be much clearer if explicitly stated similarities between Plainsville and other towns where stores of Natura’s Way is successful and explained the reasons that lie beneath the success of stores in other towns.

Second, the argument claims that there is an increasing trend toward sport activities in town so store in Plainsville will be successful. Even though healthy eating habit is the reason of success of Natura’s Way stores, this is again very weak and unsupported claim as it does not demonstrate any clear correlation between healthy eating habits and inclined trend toward sport activities. There is an important possibility that people who are interested in sports are not interested in healthy eating habits. They might not desire the change their eating pattern. Even in the case, the promoted interest toward sport activities leads people to prefer healthy eating habits, it may be only a short term interest and the store would not enjoy high profit margins for a long time. If the argument had provided evidence that connect the increase in sport activities would lead long-lasting healthy eating habits then the argument would have been a lot more convincing.

Finally, the argument asserts that children are potential customers of store since they participate a fitness-for-life program. As stated in above there is no clear relation between increase in sport activities and healthy eating habits. The content of the program is not clearly explained in the argument. There is a possibility that the content does not include any information regarding teaching the importance of healthy eating habits to children. Hence, the program would not be beneficial for sales of the store. In addition, the argument claims that children are next generation of customers. However, their grown up times is a long period to make plans accordingly. There may be other trends that will affect their eating preferences when they grown up. There is no guarantee that healthy eating trend will continue to be popular. Without convincing information about the content of the program and the accurate predictions about the trends that include grown up periods of these children, one is left with the impression that the claim is more of a wishful thinking rather than substantive evidence.

In conclusion the argument is weak and unconvincing for the above-mentioned reason. It could be considerably strengthened if the author clearly mentioned all the relevant facts. In order the assess merits of a certain decision, it is essential to have full knowledge of all contributing factors. Without information that support the inclination towards healthy eating habits, the argument remains unsubstantiated and open to debate.