The following appeared in a memorandum from the manager of WWAC radio station.
"To reverse a decline in listener numbers, our owners have decided that WWAC must change from its current rock-music format. The decline has occurred despite population growth in our listening area, but that growth has resulted mainly from people moving here after their retirement. We must make listeners of these new residents. We could switch to a music format tailored to their tastes, but a continuing decline in local sales of recorded music suggests limited interest in music. Instead we should change to a news and talk format, a form of radio that is increasingly popular in our area."
Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
The author argues that WWAC radio station have to change to a news and talk format to reserve a decline in listener numbers. This argument seems plausible because the author shows some apparently compelling examples and data to strengthen his/her assertion. However, this claim is rife with holes and assumptions, not thus, strong enough to lead the radio station to introducing a new, different format.
First, the author assumes that the population growth in their listening area are very influential for the decreasing listener numbers. The fact that reduced listener numbers in spite of the entire population growth may be a serious problem to the manager of WWAC radio station. However, we do not know how much the number of grown population is. If the increased number of population has a low proportion of the entire living people, this issue may be insignificant or temporary. Besides, the author did not provide any detailed information about the percentage of retirees in people moving the area. The author is strongly recommended to give us more specific data related to the population change to strengthen his/her assertion.
Second, the author presumes that a continuing decline in local sales of recorded music guarantees the limited interest in music. However, we cannot be able to determine that the listeners are not interested in music because other factors needed to be considered are remained. First, whether the total sales of recorded music is clearly in fact some preferred music genres from those new residents such as folk song or traditional music may be increasingly popular in that region. In this case, WWAC may need to introduce just another music format, not an totally different program. Furthermore, many people in now have consumed the music by online streaming service or have bought a CD by online shopping, not in a local music store. In summary, the author have to offer more specific evidence about the proclivity to music of the listeners such as reliable and representative survey, not just only one piece of puzzle.
Finally, the author suggests that the only way to increase listener numbers in WWAC is changing to a news and talk format, not ameliorating the extant music program. The author surprisingly did not give any related information that the new retirees from other regions prefer music to news. Nevertheless the news and talk format in radio have been popular in recent time, however, this phenomenon may be temporary because of political or social issues such as presidential election or scandals. The music program may be getting popular again after those issues are out of focus from people. Moreover, the decline in listener numbers may caused by the losing influence of radio, not from just a lacking of interesting formats in it. Most people in the world are in now using computer, TV, or smartphone, not radio, which is often considered as a relic to young people. In this circumstance, many radio station in South Korea have collaborated with the new platform like Youtube, Facebook, or their own application in smartphone. WWAC may also be beneficial to increasing listener numbers if they learned the example in South Korea. In sum, the author needs to provide more concrete evidence that changing format is really an effective solution or not.
In conclusion, the argument that introducing a news and talk format will increase the number of listeners in WWAC cannot be fully agreed with. The listeners are very important in radio stations because they are directly linked with the profit and influence of them. However, the author must offer more specific evidence about other possible solutions, changing population and their shifted preference to be evaluated his/her claim.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2020-01-29 | Caveira IQ | 66 | view |
- The following appeared as part of an article in a business magazine A recent study rating 300 male and female Mentian advertising executives according to the average number of hours they sleep per night showed an association between the amount of sleep th 66
- In an effort to improve our employees productivity we should implement electronic monitoring of employees Internet use from their workstations Employees who use the Internet from their workstations need to be identified and punished if we are to reduce th 58
- The following appeared in a memorandum from the manager of WWAC radio station. "To reverse a decline in listener numbers, our owners have decided that WWAC must change from its current rock-music format. The decline has occurred despite population gr 66
Grammar and spelling errors:
Line 9, column 554, Rule ID: EN_A_VS_AN
Message: Use 'a' instead of 'an' if the following word doesn't start with a vowel sound, e.g. 'a sentence', 'a university'
Suggestion: a
...ntroduce just another music format, not an totally different program. Furthermore,...
^^
Line 13, column 292, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Nevertheless,
...rom other regions prefer music to news. Nevertheless the news and talk format in radio have ...
^^^^^^^^^^^^
Transition Words or Phrases used:
also, apparently, besides, finally, first, furthermore, however, if, may, moreover, nevertheless, really, second, so, then, thus, in conclusion, in fact, in summary, such as, in spite of
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 25.0 19.5258426966 128% => OK
Auxiliary verbs: 13.0 12.4196629213 105% => OK
Conjunction : 17.0 14.8657303371 114% => OK
Relative clauses : 11.0 11.3162921348 97% => OK
Pronoun: 34.0 33.0505617978 103% => OK
Preposition: 81.0 58.6224719101 138% => OK
Nominalization: 27.0 12.9106741573 209% => Less nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 3151.0 2235.4752809 141% => OK
No of words: 611.0 442.535393258 138% => Less content wanted.
Chars per words: 5.15711947627 5.05705443957 102% => OK
Fourth root words length: 4.97176167858 4.55969084622 109% => OK
Word Length SD: 2.71490869305 2.79657885939 97% => OK
Unique words: 274.0 215.323595506 127% => OK
Unique words percentage: 0.448445171849 0.4932671777 91% => More unique words wanted or less content wanted.
syllable_count: 1005.3 704.065955056 143% => OK
avg_syllables_per_word: 1.6 1.59117977528 101% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 6.24550561798 96% => OK
Article: 15.0 4.99550561798 300% => Less articles wanted as sentence beginning.
Subordination: 1.0 3.10617977528 32% => OK
Conjunction: 2.0 1.77640449438 113% => OK
Preposition: 5.0 4.38483146067 114% => OK
Performance on sentences:
How many sentences: 27.0 20.2370786517 133% => OK
Sentence length: 22.0 23.0359550562 96% => OK
Sentence length SD: 29.8357644364 60.3974514979 49% => The essay contains lots of sentences with the similar length. More sentence varieties wanted.
Chars per sentence: 116.703703704 118.986275619 98% => OK
Words per sentence: 22.6296296296 23.4991977007 96% => OK
Discourse Markers: 6.88888888889 5.21951772744 132% => OK
Paragraphs: 5.0 4.97078651685 101% => OK
Language errors: 2.0 7.80617977528 26% => OK
Sentences with positive sentiment : 15.0 10.2758426966 146% => OK
Sentences with negative sentiment : 7.0 5.13820224719 136% => OK
Sentences with neutral sentiment: 5.0 4.83258426966 103% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.25537037438 0.243740707755 105% => OK
Sentence topic coherence: 0.0796024371908 0.0831039109588 96% => OK
Sentence topic coherence SD: 0.0659122521474 0.0758088955206 87% => OK
Paragraph topic coherence: 0.159531758526 0.150359130593 106% => OK
Paragraph topic coherence SD: 0.0326157638187 0.0667264976115 49% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 14.2 14.1392134831 100% => OK
flesch_reading_ease: 49.15 48.8420337079 101% => OK
smog_index: 8.8 7.92365168539 111% => OK
flesch_kincaid_grade: 11.9 12.1743820225 98% => OK
coleman_liau_index: 12.94 12.1639044944 106% => OK
dale_chall_readability_score: 8.55 8.38706741573 102% => OK
difficult_words: 148.0 100.480337079 147% => OK
linsear_write_formula: 11.0 11.8971910112 92% => OK
gunning_fog: 10.8 11.2143820225 96% => OK
text_standard: 11.0 11.7820224719 93% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.