"The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
In the presented argument, it is stated that according to a report the number of people who attended Super-Screen produced movie is less than that of any other year but the positive reviews by the movie viewers have increased. So the advertising director believes that the contents of these reviews are not reaching enough to their prospective viewers. Hence he concluded that the quality of the movie is not the problem but the lack of awareness among the people is and thus allocating a greater share of the budget in advertising would help them reach the public by the next year. Anyway, I feel this conclusion is based on a vaguely presented set of information, to substantiate my claim I would like to present few points.
Firstly, considering the report from the marketing department of which we are not sure how reliable it is, because it doesn't mention what part of the country of the state the report has covered while preparing it. Maybe they have only taken a single city into consideration. Hence, from other places, the people were actually attending the movies but the reports failed to cover it. Therefore in this instance spending more on the advertisements would be ludicrous.
Secondly, the argument mentions the percentage increase in the number of reviews from the last year but it doesn't give clear numeric data out of how many people the movie received positive reviews. If five out of ten people have voted positive it becomes fifty percentage which is certainly more than forty out of a hundred people so this data. Therefore, the percentage increase nowhere implies that the number of positive reviews is greater than the lasts year's review. Also, it says nothing clearly regarding the quality of the movies.
However, if the reviews are considered to be more than last year it doesn't say can't be concluded that they are not reaching the prospective viewers maybe they are not interested in that particular genre thus they are avoiding that movie. Other than that it is also possible that there were many other good movies coming up in the same year so they ignored the reviews. In such cases, how much ever amount of advertisements the company do won't matter because the people already have something else in their mind.
Hence, I would like to draw to the attention of the advertising director towards looking for more accurate data and cross verify his facts which will save him from making a rash decision.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2023-08-13 | Nowshin Tabassum | 66 | view |
Grammar and spelling errors:
Line 1, column 354, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Hence,
...ng enough to their prospective viewers. Hence he concluded that the quality of the mo...
^^^^^
Line 3, column 119, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...not sure how reliable it is, because it doesnt mention what part of the country of the...
^^^^^^
Line 3, column 384, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Therefore,
...ies but the reports failed to cover it. Therefore in this instance spending more on the a...
^^^^^^^^^
Line 5, column 108, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...er of reviews from the last year but it doesnt give clear numeric data out of how many...
^^^^^^
Line 7, column 69, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...considered to be more than last year it doesnt say cant be concluded that they are not...
^^^^^^
Line 7, column 80, Rule ID: CANT[1]
Message: Did you mean 'can't' or 'cannot'?
Suggestion: can't; cannot
...to be more than last year it doesnt say cant be concluded that they are not reaching...
^^^^
Transition Words or Phrases used:
actually, also, anyway, but, first, firstly, hence, however, if, look, may, regarding, second, secondly, so, therefore, thus, while, i feel
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 20.0 19.5258426966 102% => OK
Auxiliary verbs: 5.0 12.4196629213 40% => OK
Conjunction : 6.0 14.8657303371 40% => More conjunction wanted.
Relative clauses : 14.0 11.3162921348 124% => OK
Pronoun: 40.0 33.0505617978 121% => Less pronouns wanted
Preposition: 49.0 58.6224719101 84% => OK
Nominalization: 8.0 12.9106741573 62% => OK
Performance on vocabulary words:
No of characters: 2034.0 2235.4752809 91% => OK
No of words: 416.0 442.535393258 94% => More content wanted.
Chars per words: 4.88942307692 5.05705443957 97% => OK
Fourth root words length: 4.51620172871 4.55969084622 99% => OK
Word Length SD: 2.56836984654 2.79657885939 92% => OK
Unique words: 212.0 215.323595506 98% => OK
Unique words percentage: 0.509615384615 0.4932671777 103% => OK
syllable_count: 644.4 704.065955056 92% => OK
avg_syllables_per_word: 1.5 1.59117977528 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 6.24550561798 64% => OK
Article: 3.0 4.99550561798 60% => OK
Subordination: 3.0 3.10617977528 97% => OK
Conjunction: 0.0 1.77640449438 0% => OK
Preposition: 5.0 4.38483146067 114% => OK
Performance on sentences:
How many sentences: 16.0 20.2370786517 79% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 26.0 23.0359550562 113% => OK
Sentence length SD: 56.1671612243 60.3974514979 93% => OK
Chars per sentence: 127.125 118.986275619 107% => OK
Words per sentence: 26.0 23.4991977007 111% => OK
Discourse Markers: 8.6875 5.21951772744 166% => OK
Paragraphs: 5.0 4.97078651685 101% => OK
Language errors: 6.0 7.80617977528 77% => OK
Sentences with positive sentiment : 8.0 10.2758426966 78% => OK
Sentences with negative sentiment : 7.0 5.13820224719 136% => OK
Sentences with neutral sentiment: 1.0 4.83258426966 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.268545616254 0.243740707755 110% => OK
Sentence topic coherence: 0.0807346997718 0.0831039109588 97% => OK
Sentence topic coherence SD: 0.0799469286515 0.0758088955206 105% => OK
Paragraph topic coherence: 0.136597280937 0.150359130593 91% => OK
Paragraph topic coherence SD: 0.058403800561 0.0667264976115 88% => OK
Essay readability:
automated_readability_index: 14.6 14.1392134831 103% => OK
flesch_reading_ease: 53.55 48.8420337079 110% => OK
smog_index: 3.1 7.92365168539 39% => Smog_index is low.
flesch_kincaid_grade: 12.3 12.1743820225 101% => OK
coleman_liau_index: 11.38 12.1639044944 94% => OK
dale_chall_readability_score: 7.96 8.38706741573 95% => OK
difficult_words: 80.0 100.480337079 80% => More difficult words wanted.
linsear_write_formula: 18.0 11.8971910112 151% => OK
gunning_fog: 12.4 11.2143820225 111% => OK
text_standard: 12.0 11.7820224719 102% => OK
What are above readability scores?
---------------------
Rates: 75.0 out of 100
Scores by essay e-grader: 4.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.