The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
“According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising.”
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The advertising director of the Super Screen Movie production company believes that increasing the amount of advertising the company does will increase the amount of people attending Super Screen produced movies. He believes this because during the past year fewer people than ever before attended Super Screen produced movies, yet the percentage of positive reviews about specific Super Screen produced movies increased over the past year. Ostensibly the extra advertising would tout the good reviews written about Super Screen movies. Before this plan is implemented, however, Super Screen needs to address some questions about its possible flaws.
First of all, the company needs to ask what the actual number of people attending its movies as compared to the movies of other production companies is. The number of people going to movies may have been in universal decline. If this is the case and more people are going to see Super Screen Movies than the movies of any other production company, advertising about how fun it is to go to the movie theater may do more to boost Super Screen viewership than advertising promoting its own good reviews.
Secondly, the company needs to ask what the actual original number of positive reviews was. If Super Screen movies recieved 1% positive reviews last year and this year they recieved 2% positive reviews, getting that message to viewers is not going to increase Super Screen attendence. Making better movies would be much more likely to increase attendence rates.
Finally, Super Screen needs to ask what the relationship is between its viewers and the movie reviewers cited in the memo. Using a survey distributed to its target audience, Super Screen could determine if movie reviews have an effect on their audience's decision to go see a movie, whether movie reviewers tended to have the same taste as the target audience and exactly whether or not movie reviews are reaching the audience. Super Screen also needs to consider how its movie choices have affected the separate movie reviewer and audience populations. If the studio has switched from making mega-blockbuster action movies to more nuanced dramas, the general public may be less willing to go see their movies even though movie critics prefer the dramas to the action movies.
Finally the studio must ask whether the percentage of positive reviews is really a relevant way to measure the potential impact of movie reviews. There are dozens of movie reviewers but when deciding whether to not to go to a movie, the general public will usually pick from among the 10 most popular movie reviews. These are the reviews that will impress the public if they are included in advertising. If the most popular movie reviewers disliked Super Screen movies that a larger number of small time film bloggers reviewed positively, Super Screen needs to think of a new advertising strategy.
In conclusion, there are many questions Super Screen needs to answer before using this advertising director's plan. They need to look carefully at actual numbers, both of viewership and of positive reviews. The also need to identify the relationship that their target audience has with movie reviewers and determine how their target audience feels about their movies. Fianlly they need to take a nuanced look at the movie reviews that they use in their advertising.
- The best way for a society to prepare its young people for leadership in government, industry, or other fields is by instilling in them a sense of cooperation, not competition.Write a response in which you discuss the extent to which you agree or disagree 50
- The best way for a society to prepare its young people for leadership in government, industry, or other fields is by instilling in them a sense of cooperation, not competition.Write a response in which you discuss the extent to which you agree or disagree 66
- The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.“According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in a 58
Grammar and spelling errors:
Line 1, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
The advertising director of the Super Sc...
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Message: Possible typo: you repeated a whitespace
Suggestion:
... questions about its possible flaws. First of all, the company needs to ask w...
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Line 5, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...sing promoting its own good reviews. Secondly, the company needs to ask what ...
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Line 7, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...likely to increase attendence rates. Finally, Super Screen needs to ask what ...
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Line 7, column 378, Rule ID: WHETHER[7]
Message: Perhaps you can shorten this phrase to just 'whether'. It is correct though if you mean 'regardless of whether'.
Suggestion: whether
...aste as the target audience and exactly whether or not movie reviews are reaching the audience...
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Line 7, column 660, Rule ID: GENERAL_XX[1]
Message: Use simply 'public'.
Suggestion: public
...tion movies to more nuanced dramas, the general public may be less willing to go see their mov...
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Line 9, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...fer the dramas to the action movies. Finally the studio must ask whether the ...
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Line 9, column 6, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Finally,
...he dramas to the action movies. Finally the studio must ask whether the percent...
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Line 9, column 244, Rule ID: GENERAL_XX[1]
Message: Use simply 'public'.
Suggestion: public
...ng whether to not to go to a movie, the general public will usually pick from among the 10 mos...
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Line 11, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...think of a new advertising strategy. In conclusion, there are many questions ...
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Transition Words or Phrases used:
also, but, finally, first, however, if, look, may, really, second, secondly, so, as to, in conclusion, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 17.0 19.5258426966 87% => OK
Auxiliary verbs: 13.0 12.4196629213 105% => OK
Conjunction : 10.0 14.8657303371 67% => OK
Relative clauses : 7.0 11.3162921348 62% => More relative clauses wanted.
Pronoun: 31.0 33.0505617978 94% => OK
Preposition: 70.0 58.6224719101 119% => OK
Nominalization: 11.0 12.9106741573 85% => OK
Performance on vocabulary words:
No of characters: 2824.0 2235.4752809 126% => OK
No of words: 549.0 442.535393258 124% => OK
Chars per words: 5.14389799636 5.05705443957 102% => OK
Fourth root words length: 4.84053189512 4.55969084622 106% => OK
Word Length SD: 2.49191112795 2.79657885939 89% => OK
Unique words: 223.0 215.323595506 104% => OK
Unique words percentage: 0.406193078324 0.4932671777 82% => More unique words wanted or less content wanted.
syllable_count: 873.9 704.065955056 124% => OK
avg_syllables_per_word: 1.6 1.59117977528 101% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 6.24550561798 48% => OK
Article: 7.0 4.99550561798 140% => OK
Subordination: 5.0 3.10617977528 161% => OK
Conjunction: 1.0 1.77640449438 56% => OK
Preposition: 2.0 4.38483146067 46% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 22.0 20.2370786517 109% => OK
Sentence length: 24.0 23.0359550562 104% => OK
Sentence length SD: 64.0513901372 60.3974514979 106% => OK
Chars per sentence: 128.363636364 118.986275619 108% => OK
Words per sentence: 24.9545454545 23.4991977007 106% => OK
Discourse Markers: 5.22727272727 5.21951772744 100% => OK
Paragraphs: 6.0 4.97078651685 121% => OK
Language errors: 10.0 7.80617977528 128% => OK
Sentences with positive sentiment : 19.0 10.2758426966 185% => OK
Sentences with negative sentiment : 1.0 5.13820224719 19% => More negative sentences wanted.
Sentences with neutral sentiment: 2.0 4.83258426966 41% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.37130663171 0.243740707755 152% => OK
Sentence topic coherence: 0.128562524681 0.0831039109588 155% => OK
Sentence topic coherence SD: 0.0950310966607 0.0758088955206 125% => OK
Paragraph topic coherence: 0.218658140573 0.150359130593 145% => OK
Paragraph topic coherence SD: 0.0868855790105 0.0667264976115 130% => OK
Essay readability:
automated_readability_index: 15.3 14.1392134831 108% => OK
flesch_reading_ease: 47.12 48.8420337079 96% => OK
smog_index: 3.1 7.92365168539 39% => Smog_index is low.
flesch_kincaid_grade: 12.7 12.1743820225 104% => OK
coleman_liau_index: 12.83 12.1639044944 105% => OK
dale_chall_readability_score: 7.7 8.38706741573 92% => OK
difficult_words: 100.0 100.480337079 100% => OK
linsear_write_formula: 11.0 11.8971910112 92% => OK
gunning_fog: 11.6 11.2143820225 103% => OK
text_standard: 13.0 11.7820224719 110% => OK
What are above readability scores?
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Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.