The following was presented as part of a business plan by Apex Corporation.
"To answer the increased demand for artisan coffee, Apex Corporation is releasing a new line of coffee, "Gourmet Select." Apex Corporation will first introduce the coffee into major supermarkets, where it hopes word-of-mouth advertising will sustain sales. After a few months Apex Corp. will run an advertising campaign aimed at television and radio while simultaneously releasing the brand to several major chain restaurants. Based on this strategy, Apex Corporation hopes to make "Gourmet Select" one of the top sellers in the coffee market."
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
A business plan by Apex production is proposed aiming to make its Gormet Select one of the top sellers in the coffee market. This plan may not be persuasive enough as it relies on a few assumptions that may or may not result in the desired outcome as visioned by the business company.
Firstly, the corporation assumes that directly releasing the new coffee line, 'Gourmet Select' into major supermarkets will be assuading for the customers to purchase it. It is possible that majority of customers shopping in the major supermarkets avoid trying new products, unless given some incentives. Perhaps, majority of these customers might not notice the new line of coffee in the supermarket, unless the Gourmet Select is placed in a conspicous area of the market. Therefore, if the coffee goes unnoticed by the customers, then the assumed advertising via word of mouth may not be attained.
Secondly, the business corporation considers that TV and radio are sufficient enough to nicely advertise the new brand. It could be possible that very few people watch TV or tune in on the radio stations where the advertisement is being presented. Moreover, it is assumed that majority of people have the luxury to patiently wait for the advertisements to start and intently watch them. Perhaps, majority of the TV or radio audience, if exists, shuts off or changes channels as soon as the advertisements start. Thus, the advertisment of new line of coffee may not be reachable to a wide audience. As a consequence, the vision of reaching among one of the top sellers coffee chart may not be achieved.
Thirdly, Apex business plan assumes that the advertisements, if they are able to reach many people, will take immediate effect. Thus, simultaneously releasing the brand into major chain restaurants is proposed to be a good strategy. However, the advertisements may not take immediate effects on the public. Thus, the new coffee in major restaurants might not be demanded as highly as the corporation assumes. Consequently, the business of Gourmet Select may not be able to succeed enough to become one the best coffee sellers.
SInce the business plan depends on a variety of assumptions, taking further actions on the proposed plan may not yield the success that the corporation aims. If the assumptions are rectified with enough explanations, then future actions may be taken to evaluate the business plan.
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Grammar and spelling errors:
Line 5, column 661, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'sellers'' or 'seller's'?
Suggestion: sellers'; seller's
...vision of reaching among one of the top sellers coffee chart may not be achieved. Th...
^^^^^^^
Transition Words or Phrases used:
consequently, first, firstly, however, if, may, moreover, second, secondly, so, then, therefore, third, thirdly, thus
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 20.0 19.5258426966 102% => OK
Auxiliary verbs: 15.0 12.4196629213 121% => OK
Conjunction : 6.0 14.8657303371 40% => More conjunction wanted.
Relative clauses : 9.0 11.3162921348 80% => More relative clauses wanted.
Pronoun: 18.0 33.0505617978 54% => OK
Preposition: 46.0 58.6224719101 78% => OK
Nominalization: 10.0 12.9106741573 77% => OK
Performance on vocabulary words:
No of characters: 2012.0 2235.4752809 90% => OK
No of words: 397.0 442.535393258 90% => More content wanted.
Chars per words: 5.06801007557 5.05705443957 100% => OK
Fourth root words length: 4.46372701284 4.55969084622 98% => OK
Word Length SD: 2.94222076123 2.79657885939 105% => OK
Unique words: 181.0 215.323595506 84% => More unique words wanted.
Unique words percentage: 0.455919395466 0.4932671777 92% => More unique words wanted or less content wanted.
syllable_count: 633.6 704.065955056 90% => OK
avg_syllables_per_word: 1.6 1.59117977528 101% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 6.24550561798 64% => OK
Article: 8.0 4.99550561798 160% => OK
Subordination: 8.0 3.10617977528 258% => Less adverbial clause wanted.
Conjunction: 0.0 1.77640449438 0% => OK
Preposition: 1.0 4.38483146067 23% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 19.0 20.2370786517 94% => OK
Sentence length: 20.0 23.0359550562 87% => OK
Sentence length SD: 25.1678024974 60.3974514979 42% => The essay contains lots of sentences with the similar length. More sentence varieties wanted.
Chars per sentence: 105.894736842 118.986275619 89% => OK
Words per sentence: 20.8947368421 23.4991977007 89% => OK
Discourse Markers: 6.15789473684 5.21951772744 118% => OK
Paragraphs: 5.0 4.97078651685 101% => OK
Language errors: 1.0 7.80617977528 13% => OK
Sentences with positive sentiment : 9.0 10.2758426966 88% => OK
Sentences with negative sentiment : 1.0 5.13820224719 19% => More negative sentences wanted.
Sentences with neutral sentiment: 9.0 4.83258426966 186% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.303583166762 0.243740707755 125% => OK
Sentence topic coherence: 0.104052563747 0.0831039109588 125% => OK
Sentence topic coherence SD: 0.0857293658317 0.0758088955206 113% => OK
Paragraph topic coherence: 0.177048867953 0.150359130593 118% => OK
Paragraph topic coherence SD: 0.0680536859713 0.0667264976115 102% => OK
Essay readability:
automated_readability_index: 12.9 14.1392134831 91% => Automated_readability_index is low.
flesch_reading_ease: 51.18 48.8420337079 105% => OK
smog_index: 8.8 7.92365168539 111% => OK
flesch_kincaid_grade: 11.1 12.1743820225 91% => OK
coleman_liau_index: 12.13 12.1639044944 100% => OK
dale_chall_readability_score: 8.25 8.38706741573 98% => OK
difficult_words: 91.0 100.480337079 91% => OK
linsear_write_formula: 14.0 11.8971910112 118% => OK
gunning_fog: 10.0 11.2143820225 89% => OK
text_standard: 13.0 11.7820224719 110% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.