Companies spend millions each year on advertising online, in magazines and on bill-boards. These adverts can encourage people to buy goods that they do not really need. What are the Positive and Negative effects of consumerism?
There is a saying "Build or Achieve and then Advertise". Following the same approach companies are spending millions every year on promoting their products and services via online medium to create demand and encourage people to buy goods or services which they do not even need. This trend has both positive as well as negative aspects which will be discussed further in this essay.
To begin with the positive side of advertisements is the medium to reach out to end consumer to make them aware of the product and services being launched in the market. Also, considering the trend companies are now coming up with innovative promotional campaign to showcase it as solution provider. Let us look at the example where-in one of the company advertised that now their clients have an option to rent a car instead of buying a new one, which could save them from Down Payments, EMIs and more. Though the consumers did not have any plans to buy new car immediately but they chose to consider this option for future before planning.
On the other hand, some companies use advertisements to create artificial needs among consumers by endorsing celebrities. Eventually, this lead to increase in product cost. Let us consider the same example as mentioned above, instead of just providing awareness in the market company decided to include celebrity face to endorse, to add credibility and to attract more buyers. And, now this would lead to increase in final delivery cost.
In the ultimate analysis, it can be observed that advertising the product is must and should be a recurring practice as well however there should also be a benchmark so that it should not affect the end-consumer pocket.
- Companies spend millions each year on advertising online in magazines and on bill boards These adverts can encourage people to buy goods that they do not really need What are the Positive and Negative effects of consumerism 84
- Scientists say that in the future humanity will speak the same language Do you think this is a positive or negative social development 84
- Your friend would like to visit you but unfortunately you are not free when they want to come 82
Grammar and spelling errors:
Line 1, column 319, Rule ID: BOTH_AS_WELL_AS[1]
Message: Probable usage error. Use 'and' after 'both'.
Suggestion: and
...even need. This trend has both positive as well as negative aspects which will be discusse...
^^^^^^^^^^
Transition Words or Phrases used:
also, but, however, if, look, so, then, well, as well as, to begin with, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 10.0 7.48453608247 134% => OK
Auxiliary verbs: 9.0 4.92783505155 183% => OK
Conjunction : 10.0 5.05154639175 198% => OK
Relative clauses : 7.0 3.03092783505 231% => Less relative clauses wanted (maybe 'which' is over used).
Pronoun: 19.0 32.9175257732 58% => OK
Preposition: 43.0 26.3917525773 163% => OK
Nominalization: 1.0 3.85567010309 26% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1421.0 937.175257732 152% => OK
No of words: 284.0 206.0 138% => Less content wanted.
Chars per words: 5.00352112676 4.54256449028 110% => OK
Fourth root words length: 4.10515524023 3.78020617076 109% => OK
Word Length SD: 2.76584675142 2.54303337028 109% => OK
Unique words: 174.0 127.690721649 136% => OK
Unique words percentage: 0.612676056338 0.622605031667 98% => OK
syllable_count: 450.9 290.88556701 155% => OK
avg_syllables_per_word: 1.6 1.41237113402 113% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 9.13402061856 33% => OK
Article: 0.0 0.824742268041 0% => OK
Subordination: 1.0 1.83505154639 54% => OK
Conjunction: 0.0 0.463917525773 0% => OK
Preposition: 6.0 1.44329896907 416% => Less preposition wanted as sentence beginnings.
Performance on sentences:
How many sentences: 12.0 12.6804123711 95% => OK
Sentence length: 23.0 16.3608247423 141% => The Avg. Sentence Length is relatively long.
Sentence length SD: 60.1504479525 44.8134815571 134% => OK
Chars per sentence: 118.416666667 76.5299724578 155% => OK
Words per sentence: 23.6666666667 16.8248392259 141% => OK
Discourse Markers: 7.5 4.34317383033 173% => OK
Paragraphs: 4.0 4.29896907216 93% => OK
Language errors: 1.0 2.54639175258 39% => OK
Sentences with positive sentiment : 10.0 7.41237113402 135% => OK
Sentences with negative sentiment : 0.0 1.49484536082 0% => More negative sentences wanted.
Sentences with neutral sentiment: 2.0 3.94845360825 51% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.180869610084 0.216113520407 84% => OK
Sentence topic coherence: 0.0578473355889 0.0766984524023 75% => OK
Sentence topic coherence SD: 0.0717164923847 0.0603063233224 119% => OK
Paragraph topic coherence: 0.105993226856 0.12726935374 83% => OK
Paragraph topic coherence SD: 0.0864556704946 0.0580467560999 149% => OK
Essay readability:
automated_readability_index: 14.0 8.37731958763 167% => OK
flesch_reading_ease: 48.13 70.7449484536 68% => OK
smog_index: 8.8 3.82989690722 230% => Smog_index is high.
flesch_kincaid_grade: 12.3 7.45979381443 165% => OK
coleman_liau_index: 12.02 8.71597938144 138% => OK
dale_chall_readability_score: 8.78 7.59969072165 116% => OK
difficult_words: 72.0 41.2886597938 174% => OK
linsear_write_formula: 10.5 8.62886597938 122% => OK
gunning_fog: 11.2 8.54432989691 131% => OK
text_standard: 11.0 8.15463917526 135% => OK
What are above readability scores?
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Rates: 84.2696629213 out of 100
Scores by essay e-grader: 7.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.