Advertising discourages people from being different individuals by making us want to be and to look the same.
To what extent do you agree or disagree?
It is argued that advertising has a major influence on the growing similarity of people’s lifestyle in the modern world. Personally, I totally agree with this opinion for a number of reasons.
It is undeniable that advertising may arguably have some impacts on people’s preferences. Firstly, advertisements from well-known brands are likely to encourage consumers to buy their products because of their long-established reputation. This may lead to many people purchasing the same products, which makes them have identical favour over certain goods and items. For example, people these days are used to drinking Pepsi or Coca Cola in most of their parties. In addition, marketers try to create new habits for customers who nonstop adopt new lifestyles' concepts. For example, lots of people love to wear clothes of Gucci or tend to buy up-to-date products such as iphone 7 or because they hold a view that this makes them look fashionable and rich.
It is also clear that adverts often take advantage of the images of celebrities to make the audience conduct themselves in the same pattern. Because people usually take some superstars as their role models, letting them see ads involving these famous people would give rise to the desire to buy the same products or to react in the same ways. In other words, if they don’t emulate famous people’s lifestyle, they might feel that they are just old-fashioned ones. For example, when Ho Ngoc Ha – a Vietnamese famous singer – becomes a representative for a cosmetic product, thousands of women immediately think of buying that product, not because of the quality of itself but the fact that they want to look like her.
In conclusion, I totally agree that advertising has been shaping consumers' behaviours with several identical patterns and preventing us from making us a diversified society.
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Transition Words or Phrases used:
also, but, first, firstly, if, look, may, so, well, for example, in addition, in conclusion, such as, in other words, in the same way
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 7.0 13.1623246493 53% => More to be verbs wanted.
Auxiliary verbs: 4.0 7.85571142285 51% => OK
Conjunction : 8.0 10.4138276553 77% => OK
Relative clauses : 11.0 7.30460921844 151% => OK
Pronoun: 35.0 24.0651302605 145% => Less pronouns wanted
Preposition: 41.0 41.998997996 98% => OK
Nominalization: 4.0 8.3376753507 48% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1566.0 1615.20841683 97% => OK
No of words: 303.0 315.596192385 96% => OK
Chars per words: 5.16831683168 5.12529762239 101% => OK
Fourth root words length: 4.17215713816 4.20363070211 99% => OK
Word Length SD: 2.93881371285 2.80592935109 105% => OK
Unique words: 182.0 176.041082164 103% => OK
Unique words percentage: 0.600660066007 0.561755894193 107% => OK
syllable_count: 489.6 506.74238477 97% => OK
avg_syllables_per_word: 1.6 1.60771543086 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 5.43587174349 129% => OK
Interrogative: 1.0 0.384769539078 260% => OK
Article: 0.0 2.52805611222 0% => OK
Subordination: 3.0 2.10420841683 143% => OK
Conjunction: 0.0 0.809619238477 0% => OK
Preposition: 3.0 4.76152304609 63% => OK
Performance on sentences:
How many sentences: 13.0 16.0721442886 81% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 23.0 20.2975951904 113% => OK
Sentence length SD: 48.8779424121 49.4020404114 99% => OK
Chars per sentence: 120.461538462 106.682146367 113% => OK
Words per sentence: 23.3076923077 20.7667163134 112% => OK
Discourse Markers: 10.2307692308 7.06120827912 145% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 10.0 8.67935871743 115% => OK
Sentences with negative sentiment : 2.0 3.9879759519 50% => More negative sentences wanted.
Sentences with neutral sentiment: 1.0 3.4128256513 29% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.168909555754 0.244688304435 69% => OK
Sentence topic coherence: 0.0606630344207 0.084324248473 72% => OK
Sentence topic coherence SD: 0.0389806106983 0.0667982634062 58% => OK
Paragraph topic coherence: 0.112290596095 0.151304729494 74% => OK
Paragraph topic coherence SD: 0.0335345817378 0.056905535591 59% => OK
Essay readability:
automated_readability_index: 14.6 13.0946893788 111% => OK
flesch_reading_ease: 48.13 50.2224549098 96% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 12.3 11.3001002004 109% => OK
coleman_liau_index: 13.0 12.4159519038 105% => OK
dale_chall_readability_score: 9.05 8.58950901804 105% => OK
difficult_words: 82.0 78.4519038076 105% => OK
linsear_write_formula: 9.0 9.78957915832 92% => OK
gunning_fog: 11.2 10.1190380762 111% => OK
text_standard: 9.0 10.7795591182 83% => OK
What are above readability scores?
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Rates: 84.2696629213 out of 100
Scores by essay e-grader: 7.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.