Nowadays, many competing businesses often choose to launch a lot of advertising campaigns to attract their customers. This greatly affects the psychology as well as the shopping attitude of customers. Several problems have resulted from this tendency and they should be tackled by several effective solutions from the government and individuals to improve the situation.
There are some negative impacts from competing companies’ rising quantity of advertisements that consumers are faced with. Firstly, because almost every company wants to maximize their sales and profits, advertisements usually exaggerate products' benefits. As a result, customers might buy products with low quality or not as expected, which would make them lose faith in advertising in general. Secondly, the advertising appears regularly with a heavy density, which influences negatively the viewers. For example, when we watch a program on TV shows or Youtube, we are always forced to watch a short commercial before that. This makes people feel uncomfortable and distracted.
Since such issues are serious, the government and individuals should take steps immediately to address these problems. The first solution would be for the government needs to enact laws and regulations to tighten the censorship of advertising content. Ones that contain false claims about products’ properties or do not guarantee the quality as committed should be banned. This might contribute to protecting consumers against/from untrustworthy advertisements. A second measure would-be consumers have to be self-protective by becoming wise buyers. More specifically, individuals take our real needs into account and find out detailed information about commodities before any decision of purchase, which would make them avoid things buying goods impulsively.
In conclusion, there are various negative consequences of increasing the number of advertisements from competing brands and appropriate steps need to be taken to address these issues.
- The bar chart below shows the passenger kilometers traveled by different means of transport in the UK in 1990 and 2000 Summaries the information by selecting and reporting the main features and make comparisons where relevant 78
- The table below shows the expenditures of four car companies on advertising in the UK in 2002 87
- Cycling is more environmentally friendly than other forms of transport Why is it not popular in many places and how to increase its popularity 73
- The graphs below show the cinema attendants in Australia and the average cinema visits by different age groups from 1996 to 2000 Summarize the information by selecting and reporting main features and make comparisons where relevant 83
- Consumers are faced with increasing numbers of advertisements from competing companies To what extent do you think consumers are influenced by advertisements What measures can be taken to protect them 84
Transition Words or Phrases used:
but, first, firstly, if, second, secondly, so, well, for example, in conclusion, in general, as a result, as well as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 11.0 13.1623246493 84% => OK
Auxiliary verbs: 10.0 7.85571142285 127% => OK
Conjunction : 11.0 10.4138276553 106% => OK
Relative clauses : 7.0 7.30460921844 96% => OK
Pronoun: 17.0 24.0651302605 71% => OK
Preposition: 41.0 41.998997996 98% => OK
Nominalization: 6.0 8.3376753507 72% => OK
Performance on vocabulary words:
No of characters: 1713.0 1615.20841683 106% => OK
No of words: 293.0 315.596192385 93% => More content wanted.
Chars per words: 5.84641638225 5.12529762239 114% => OK
Fourth root words length: 4.13729897018 4.20363070211 98% => OK
Word Length SD: 3.14681320422 2.80592935109 112% => OK
Unique words: 187.0 176.041082164 106% => OK
Unique words percentage: 0.638225255973 0.561755894193 114% => OK
syllable_count: 524.7 506.74238477 104% => OK
avg_syllables_per_word: 1.8 1.60771543086 112% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 5.43587174349 74% => OK
Article: 4.0 2.52805611222 158% => OK
Subordination: 4.0 2.10420841683 190% => OK
Conjunction: 0.0 0.809619238477 0% => OK
Preposition: 2.0 4.76152304609 42% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 16.0 16.0721442886 100% => OK
Sentence length: 18.0 20.2975951904 89% => OK
Sentence length SD: 37.998149626 49.4020404114 77% => OK
Chars per sentence: 107.0625 106.682146367 100% => OK
Words per sentence: 18.3125 20.7667163134 88% => OK
Discourse Markers: 7.25 7.06120827912 103% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 6.0 8.67935871743 69% => OK
Sentences with negative sentiment : 8.0 3.9879759519 201% => Less negative sentences wanted.
Sentences with neutral sentiment: 2.0 3.4128256513 59% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.299605276306 0.244688304435 122% => OK
Sentence topic coherence: 0.0909361695495 0.084324248473 108% => OK
Sentence topic coherence SD: 0.0869135540857 0.0667982634062 130% => OK
Paragraph topic coherence: 0.170660649803 0.151304729494 113% => OK
Paragraph topic coherence SD: 0.0527890443729 0.056905535591 93% => OK
Essay readability:
automated_readability_index: 15.3 13.0946893788 117% => OK
flesch_reading_ease: 36.28 50.2224549098 72% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 12.7 11.3001002004 112% => OK
coleman_liau_index: 16.65 12.4159519038 134% => OK
dale_chall_readability_score: 9.49 8.58950901804 110% => OK
difficult_words: 92.0 78.4519038076 117% => OK
linsear_write_formula: 8.5 9.78957915832 87% => OK
gunning_fog: 9.2 10.1190380762 91% => OK
text_standard: 9.0 10.7795591182 83% => OK
What are above readability scores?
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Rates: 84.2696629213 out of 100
Scores by essay e-grader: 7.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.