The goal of advertisements is to attract more and more consumers get to know the products and purchase them. Nowadays businesses would do everthing they can to make advertisements to archieve this goal, one of the popular solution as metioned is to focus on the new features of their produts. This is a feasible method as people always want to try something new, even revolutionary. At this time ,the goal of advertisements will be reached, consquently, it will make more profits to the business. I like this popular and useful advertising strategy, and it is the progress of the business with serval positive development, I will elaborate my views as follows.
To begin with, customers hate over-advertising, especially like over emphasizing on the new features of the products.However, the concerntration on the new aspects of products in advertisments would be benificial to the customers because if this product is really fresh new and bring more and more good user erpreince, the advertisments would help them to broadcast as more consumers would like to find the product reviews online when they see them. On the other hand, if the product is over-advertising and in fact there is nothing new as it showed in ads, consumers will not buy is and the over-emphasizing advertisments will be like poisons to the business.Consequently, the company will get down to business to imporve their porducts instead of wasting money on advertizements, if they really want to give consumers good products to make profits.
Secondly, emphasizing products' new features is eye-catching for some companiess business, they can do what they could to let more and more consumers konw their products.But this is not feasible for all business. If you are running company sells wines, you'd better not focus on the new things of wine due to the specifics of wine is time. Think about how much a bottle of wine brewed 50 years ago compared with that brewed last year, the time will tell since this is the feature of wine. Not all products need new performace. On the ofhter hand , if you sell phones like iphone, you have to emphasize the new design, new performance, new service every year, since electronics outdate fast.
Last but not least,compared with emphasizing the new features on the products itself,in the competitive market today,it shows the company's culture as well as the value,which is new in the way of broadcasting the company instead of a certain product. This would not make profits directly,but it will make seeds in consumers' minds.This kind of fresh and soft advertisment would shape and imporve a company's figure as well as consumers' reviews. In my contry, the cigarrets advertisement is forbbiden on media. While there are some major cigarret company just film a advertisement to broadcast the city or the great interest places they locate and no words on smoking, sometimes they would make an advertisement to let the consumer know they made a great contribution on charity business or other social public activities. This kind of new advertisment is also eye-catching that more and more smoker know the brand and would like to try them.
So I agree that the business emphasize on the new features of the products is a positive development.
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Grammar and spelling errors:
Line 2, column 396, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...ng new, even revolutionary. At this time ,the goal of advertisements will be reach...
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Message: Add a space between sentences
Suggestion: However
...ing on the new features of the products.However, the concerntration on the new aspects ...
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Line 4, column 661, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: Consequently
...ts will be like poisons to the business.Consequently, the company will get down to business ...
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Line 6, column 170, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: But
... and more consumers konw their products.But this is not feasible for all business. ...
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Line 6, column 253, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: you'd
...If you are running company sells wines, youd better not focus on the new things of w...
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Line 6, column 544, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
... need new performace. On the ofhter hand , if you sell phones like iphone, you hav...
^^
Line 8, column 19, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma
Suggestion: , compared
...nics outdate fast. Last but not least,compared with emphasizing the new features on th...
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Line 8, column 85, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma
Suggestion: , in
... the new features on the products itself,in the competitive market today,it shows t...
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Line 8, column 117, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma
Suggestion: , it
...s itself,in the competitive market today,it shows the companys culture as well as t...
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Line 8, column 168, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma
Suggestion: , which
...he companys culture as well as the value,which is new in the way of broadcasting the c...
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Line 8, column 287, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma
Suggestion: , but
...ct. This would not make profits directly,but it will make seeds in consumers minds.T...
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Message: Add a space between sentences
Suggestion: This
...t it will make seeds in consumers minds.This kind of fresh and soft advertisment wou...
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Line 8, column 562, Rule ID: EN_A_VS_AN
Message: Use 'an' instead of 'a' if the following word starts with a vowel sound, e.g. 'an article', 'an hour'
Suggestion: an
...e some major cigarret company just film a advertisement to broadcast the city or ...
^
Transition Words or Phrases used:
also, but, consequently, however, if, really, second, secondly, so, well, while, in fact, kind of, as well as, to begin with, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 21.0 13.1623246493 160% => OK
Auxiliary verbs: 20.0 7.85571142285 255% => Less auxiliary verb wanted.
Conjunction : 19.0 10.4138276553 182% => OK
Relative clauses : 5.0 7.30460921844 68% => More relative clauses wanted.
Pronoun: 42.0 24.0651302605 175% => Less pronouns wanted
Preposition: 77.0 41.998997996 183% => OK
Nominalization: 11.0 8.3376753507 132% => OK
Performance on vocabulary words:
No of characters: 2721.0 1615.20841683 168% => OK
No of words: 540.0 315.596192385 171% => Less content wanted.
Chars per words: 5.03888888889 5.12529762239 98% => OK
Fourth root words length: 4.82057051367 4.20363070211 115% => OK
Word Length SD: 3.16343785277 2.80592935109 113% => OK
Unique words: 243.0 176.041082164 138% => OK
Unique words percentage: 0.45 0.561755894193 80% => More unique words wanted or less content wanted.
syllable_count: 847.8 506.74238477 167% => OK
avg_syllables_per_word: 1.6 1.60771543086 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 10.0 5.43587174349 184% => OK
Article: 7.0 2.52805611222 277% => Less articles wanted as sentence beginning.
Subordination: 6.0 2.10420841683 285% => Less adverbial clause wanted.
Conjunction: 3.0 0.809619238477 371% => Less conjunction wanted as sentence beginning.
Preposition: 7.0 4.76152304609 147% => OK
Performance on sentences:
How many sentences: 18.0 16.0721442886 112% => OK
Sentence length: 30.0 20.2975951904 148% => The Avg. Sentence Length is relatively long.
Sentence length SD: 108.065766441 49.4020404114 219% => The lengths of sentences changed so frequently.
Chars per sentence: 151.166666667 106.682146367 142% => OK
Words per sentence: 30.0 20.7667163134 144% => OK
Discourse Markers: 7.94444444444 7.06120827912 113% => OK
Paragraphs: 5.0 4.38176352705 114% => OK
Language errors: 13.0 5.01903807615 259% => Less language errors wanted.
Sentences with positive sentiment : 14.0 8.67935871743 161% => OK
Sentences with negative sentiment : 0.0 3.9879759519 0% => More negative sentences wanted.
Sentences with neutral sentiment: 4.0 3.4128256513 117% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.328452230404 0.244688304435 134% => OK
Sentence topic coherence: 0.116178885147 0.084324248473 138% => OK
Sentence topic coherence SD: 0.0575987075276 0.0667982634062 86% => OK
Paragraph topic coherence: 0.212122987751 0.151304729494 140% => OK
Paragraph topic coherence SD: 0.0367545308523 0.056905535591 65% => OK
Essay readability:
automated_readability_index: 17.3 13.0946893788 132% => OK
flesch_reading_ease: 41.03 50.2224549098 82% => OK
smog_index: 11.2 7.44779559118 150% => OK
flesch_kincaid_grade: 15.0 11.3001002004 133% => OK
coleman_liau_index: 12.54 12.4159519038 101% => OK
dale_chall_readability_score: 8.17 8.58950901804 95% => OK
difficult_words: 104.0 78.4519038076 133% => OK
linsear_write_formula: 11.0 9.78957915832 112% => OK
gunning_fog: 14.0 10.1190380762 138% => OK
text_standard: 11.0 10.7795591182 102% => OK
What are above readability scores?
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Rates: 56.1797752809 out of 100
Scores by essay e-grader: 5.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.