Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree?
Recently, the dramatic increase in sales of trendy consumer goods has sparked controversy over the drawbacks and merits associated with it. As a consequence, a number of people believe that advertising is a connection between customers and products. However, I would contend that advertisements manipulate people by some ways.
Those endorsing the crucial role of advertisements tend to focus on connection elements. They claim that companies need to tell customers about their products so that people can have a good understanding of what they tend to buy, regardless of some overstated features advertised. In addition, people who approve of positives sides of advertising assert that goods are easily boycotted by consumers if their qualities are not compatible with what they have been presented. Let’s take Masan soy sauce as a telling example, they used to be rejected by Vietnamese customers as they were promoted as a product without cancer-causing elements. However, after an inspection conducted by Vinastas consumerism association, they concluded that this product contains 3-MCPD 9 which is known as the key factor of causing cancer. Consequently, the sale figures experienced the most dramatic decline over five years and Masan has put into Vietnamese’s blacklist since then.
Although this argument seems compelling, I am fierce in the assertion that people are living in a consumer culture where they are swayed by advertisements. To be concrete, advertisers tend to involve celebrity endorsements in promoting campaigns in attempt to repose trust in consumers. As a result, those who are infuenced by marketing buy goods impulsively. In some cases, this trend leads to waste of money as people only follow the lattest trend without considering their real needs. Furthermore, nowadays consumers are encouraged to associate certain brands with a higher status. In fact, people are more likely to buy products from renowned brands that may boost their social image rather than high-quality ones from unpopular brands. For instance, customers, especially women may show their high level in society by purchasing up-to-the-minute items from luxurious brand names such as Gucci, Channel, Fendi,... despite the fact that there are a great deal of products that fulfil their needs with much lower prices.
To recapulate, although the notion of linking advertisements and goods is worthwhile in the view of some people, there are far more persuasive reasons why power of advertising should be regulated so as not to manipulate people.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2020-01-04 | gulbakhyt_90 | 61 | view |
| 2019-12-04 | trucn | 67 | view |
| 2019-12-01 | Aydin03 | 11 | view |
| 2019-12-01 | Aydin03 | 11 | view |
| 2019-11-21 | khanhptk162 | 73 | view |
Grammar and spelling errors:
Line 9, column 307, Rule ID: WHO_NOUN[1]
Message: A noun should not follow "who". Try changing to a verb or maybe to 'who is a are'.
Suggestion: who is a are
... trust in consumers. As a result, those who are infuenced by marketing buy goods impuls...
^^^^^^^
Line 9, column 914, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma
Suggestion: , .
...rand names such as Gucci, Channel, Fendi,... despite the fact that there are a gre...
^^
Line 9, column 959, Rule ID: THERE_RE_MANY[3]
Message: Possible agreement error. Did you mean 'deals'?
Suggestion: deals
...despite the fact that there are a great deal of products that fulfil their needs wit...
^^^^
Transition Words or Phrases used:
consequently, furthermore, however, if, may, so, then, while, for instance, in addition, in fact, such as, as a result, in some cases
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 17.0 13.1623246493 129% => OK
Auxiliary verbs: 6.0 7.85571142285 76% => OK
Conjunction : 4.0 10.4138276553 38% => More conjunction wanted.
Relative clauses : 14.0 7.30460921844 192% => OK
Pronoun: 31.0 24.0651302605 129% => Less pronouns wanted
Preposition: 64.0 41.998997996 152% => OK
Nominalization: 9.0 8.3376753507 108% => OK
Performance on vocabulary words:
No of characters: 2175.0 1615.20841683 135% => OK
No of words: 395.0 315.596192385 125% => OK
Chars per words: 5.50632911392 5.12529762239 107% => OK
Fourth root words length: 4.45809453852 4.20363070211 106% => OK
Word Length SD: 3.09343262875 2.80592935109 110% => OK
Unique words: 239.0 176.041082164 136% => OK
Unique words percentage: 0.605063291139 0.561755894193 108% => OK
syllable_count: 671.4 506.74238477 132% => OK
avg_syllables_per_word: 1.7 1.60771543086 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 8.0 5.43587174349 147% => OK
Article: 3.0 2.52805611222 119% => OK
Subordination: 5.0 2.10420841683 238% => Less adverbial clause wanted.
Conjunction: 0.0 0.809619238477 0% => OK
Preposition: 7.0 4.76152304609 147% => OK
Performance on sentences:
How many sentences: 18.0 16.0721442886 112% => OK
Sentence length: 21.0 20.2975951904 103% => OK
Sentence length SD: 42.6811679639 49.4020404114 86% => OK
Chars per sentence: 120.833333333 106.682146367 113% => OK
Words per sentence: 21.9444444444 20.7667163134 106% => OK
Discourse Markers: 7.38888888889 7.06120827912 105% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 3.0 5.01903807615 60% => OK
Sentences with positive sentiment : 10.0 8.67935871743 115% => OK
Sentences with negative sentiment : 4.0 3.9879759519 100% => OK
Sentences with neutral sentiment: 4.0 3.4128256513 117% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.1946790821 0.244688304435 80% => OK
Sentence topic coherence: 0.0548256112154 0.084324248473 65% => OK
Sentence topic coherence SD: 0.0327147707201 0.0667982634062 49% => Sentences are similar to each other.
Paragraph topic coherence: 0.112354835012 0.151304729494 74% => OK
Paragraph topic coherence SD: 0.0264656247127 0.056905535591 47% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 15.5 13.0946893788 118% => OK
flesch_reading_ease: 41.7 50.2224549098 83% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 12.7 11.3001002004 112% => OK
coleman_liau_index: 14.68 12.4159519038 118% => OK
dale_chall_readability_score: 9.83 8.58950901804 114% => OK
difficult_words: 129.0 78.4519038076 164% => OK
linsear_write_formula: 9.0 9.78957915832 92% => OK
gunning_fog: 10.4 10.1190380762 103% => OK
text_standard: 9.0 10.7795591182 83% => OK
What are above readability scores?
---------------------
Rates: 89.8876404494 out of 100
Scores by essay e-grader: 8.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.