Be it basic household items namely groceries, medicines, or high-budget items such as home appliances, shopping is an integral part in our everday's life. In this essay, I will discuss why I think that factors such as comfort and customer satisfaction are crucial to success of any business and how they play a significant role in unrevealing the potential of e-Commerce to outperform the retail outlets located in semi-urban and urban localities.
Let me begin with the first advantage online shopping offers, that is comfort. Firstly, staying wherever you are and being able to place an order is the driving factor that is boosting online businesses. With this sort of facility, why would someone want to take the pain of heading to the shops and spend hours of time to do their shopping? Also, from my personal experience, I do not remember the last time I visited a retail outlet to purchase anything. Therefore, the luxury online shopping offers will eventually lead to closing of all the shops in towns and urban areas in near future.
Moreover, customer satisfaction cannot be taken lightly if a business has plans to sustain and make profits in the long run. If a customer purchases a product and later realises that the product is faulty, the process of returning it is cumbersome subjected to various terms and conditions. However, easy returns is the major feature that online shopping provides to their customers. As per recent survey by Market India, 73% of the responses indicated that customers are finding online shopping more satisfactory compared to the conventional methods. As a result, it can be established that people are starting to show negligible interest towards offline shopping.
To recapitulate, while traditional ways of shopping might still prevail for few more years, online shopping is going to rule the masses going forward. It is not very far to reach a stage where offline shopping becomes history in most of the urban areas.
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Transition Words or Phrases used:
also, first, firstly, however, if, moreover, so, still, therefore, while, i think, sort of, such as, as a result
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 17.0 13.1623246493 129% => OK
Auxiliary verbs: 6.0 7.85571142285 76% => OK
Conjunction : 10.0 10.4138276553 96% => OK
Relative clauses : 8.0 7.30460921844 110% => OK
Pronoun: 24.0 24.0651302605 100% => OK
Preposition: 39.0 41.998997996 93% => OK
Nominalization: 3.0 8.3376753507 36% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1646.0 1615.20841683 102% => OK
No of words: 325.0 315.596192385 103% => OK
Chars per words: 5.06461538462 5.12529762239 99% => OK
Fourth root words length: 4.24591054749 4.20363070211 101% => OK
Word Length SD: 2.7739174017 2.80592935109 99% => OK
Unique words: 200.0 176.041082164 114% => OK
Unique words percentage: 0.615384615385 0.561755894193 110% => OK
syllable_count: 518.4 506.74238477 102% => OK
avg_syllables_per_word: 1.6 1.60771543086 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 5.43587174349 92% => OK
Article: 2.0 2.52805611222 79% => OK
Subordination: 4.0 2.10420841683 190% => OK
Conjunction: 1.0 0.809619238477 124% => OK
Preposition: 4.0 4.76152304609 84% => OK
Performance on sentences:
How many sentences: 14.0 16.0721442886 87% => OK
Sentence length: 23.0 20.2975951904 113% => OK
Sentence length SD: 49.4721628591 49.4020404114 100% => OK
Chars per sentence: 117.571428571 106.682146367 110% => OK
Words per sentence: 23.2142857143 20.7667163134 112% => OK
Discourse Markers: 8.0 7.06120827912 113% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 7.0 8.67935871743 81% => OK
Sentences with negative sentiment : 3.0 3.9879759519 75% => OK
Sentences with neutral sentiment: 4.0 3.4128256513 117% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.285264560947 0.244688304435 117% => OK
Sentence topic coherence: 0.091931525815 0.084324248473 109% => OK
Sentence topic coherence SD: 0.0972607008604 0.0667982634062 146% => OK
Paragraph topic coherence: 0.157384773294 0.151304729494 104% => OK
Paragraph topic coherence SD: 0.110213862008 0.056905535591 194% => OK
Essay readability:
automated_readability_index: 14.0 13.0946893788 107% => OK
flesch_reading_ease: 48.13 50.2224549098 96% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 12.3 11.3001002004 109% => OK
coleman_liau_index: 12.36 12.4159519038 100% => OK
dale_chall_readability_score: 9.64 8.58950901804 112% => OK
difficult_words: 100.0 78.4519038076 127% => OK
linsear_write_formula: 14.0 9.78957915832 143% => OK
gunning_fog: 11.2 10.1190380762 111% => OK
text_standard: 14.0 10.7795591182 130% => OK
What are above readability scores?
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Rates: 89.8876404494 out of 100
Scores by essay e-grader: 8.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.