Marketing plays an important part in the selling of products among masses. Humongous sales are often associated with the effective campaigning rather than the actual requirements of the end user and I completely agree with this notion.
To begin with, huge investments are attributed to the promotions even before the actual launch of product in the market. An organization is mainly driven by the profit motive and to strive for, these companies endorse celebrities for promoting their product so that, it reaches wider part of society. For example, fair and lovely is a highly sold brand in cosmetics category, as it is being endorsed by famous cricketers having fan following all over the world, thereby resulting in high purchasing. Hence, excellent revenues are directly proportional to success of discussed campaigns.
Secondly, as a part of cost cutting initiative, corporates tend to spend less on research involving the actual needs of the customer. In other words, doing detailed analysis on the exact requirements of people is time-consuming and tedious process. And, it also needs some investment of currency, which when done could deter the margins of the firm. Consequently, these tasks are curbed and citizens end up in buying a wrong product having inappropriate ingredients. On the other hand, firms investing huge money in understanding the real needs have very little left for advertising and as a result, their presence is not seen in majority of homes.
In conclusion, without adequate media channels in place, an item will always be available in the warehouse and with efficient broadcasting, it could reach out to large sections of society. However, if more time is spent on getting the real requirements, sales would decline drastically.
- TOPIC: With the rise of e-books comes the decline in paper books. Some people see this as a good step forward while others do not. What are the advantages and disadvantages of this trend? 84
- Some employers believe that job applicants' social skills are more important than their academic qualifications. Do you agree or disagree with this opinion? 56
- You are looking for a part-time job at a football club.Write a letter to the manager of the football club. In your letter,introduce yourselfexplain what experience and special skills you havetell him/her when you think you could start 84
- You ordered a new cheque book from your bank two weeks ago but you have received nothing!Write a letter to the manager complaining about the bad service.Say when and how you ordered the cheque book.Ask how much longer you will have to wait ]ask the manage 73
- Today , the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extend do you agree or disagree? 89
Transition Words or Phrases used:
also, but, consequently, hence, however, if, second, secondly, so, for example, in conclusion, as a result, in other words, to begin with, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 12.0 13.1623246493 91% => OK
Auxiliary verbs: 4.0 7.85571142285 51% => OK
Conjunction : 7.0 10.4138276553 67% => OK
Relative clauses : 3.0 7.30460921844 41% => More relative clauses wanted.
Pronoun: 11.0 24.0651302605 46% => OK
Preposition: 45.0 41.998997996 107% => OK
Nominalization: 3.0 8.3376753507 36% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1490.0 1615.20841683 92% => OK
No of words: 281.0 315.596192385 89% => More content wanted.
Chars per words: 5.3024911032 5.12529762239 103% => OK
Fourth root words length: 4.09427095027 4.20363070211 97% => OK
Word Length SD: 2.96482077569 2.80592935109 106% => OK
Unique words: 187.0 176.041082164 106% => OK
Unique words percentage: 0.665480427046 0.561755894193 118% => OK
syllable_count: 460.8 506.74238477 91% => OK
avg_syllables_per_word: 1.6 1.60771543086 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 5.43587174349 110% => OK
Article: 2.0 2.52805611222 79% => OK
Subordination: 3.0 2.10420841683 143% => OK
Conjunction: 0.0 0.809619238477 0% => OK
Preposition: 5.0 4.76152304609 105% => OK
Performance on sentences:
How many sentences: 13.0 16.0721442886 81% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 21.0 20.2975951904 103% => OK
Sentence length SD: 40.4501300091 49.4020404114 82% => OK
Chars per sentence: 114.615384615 106.682146367 107% => OK
Words per sentence: 21.6153846154 20.7667163134 104% => OK
Discourse Markers: 12.0 7.06120827912 170% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 8.0 8.67935871743 92% => OK
Sentences with negative sentiment : 2.0 3.9879759519 50% => More negative sentences wanted.
Sentences with neutral sentiment: 3.0 3.4128256513 88% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.110376964633 0.244688304435 45% => OK
Sentence topic coherence: 0.0335912609825 0.084324248473 40% => Sentence topic similarity is low.
Sentence topic coherence SD: 0.0329944019376 0.0667982634062 49% => Sentences are similar to each other.
Paragraph topic coherence: 0.0570319893733 0.151304729494 38% => Maybe some paragraphs are off the topic.
Paragraph topic coherence SD: 0.0286289562695 0.056905535591 50% => OK
Essay readability:
automated_readability_index: 14.3 13.0946893788 109% => OK
flesch_reading_ease: 50.16 50.2224549098 100% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 11.5 11.3001002004 102% => OK
coleman_liau_index: 13.46 12.4159519038 108% => OK
dale_chall_readability_score: 9.62 8.58950901804 112% => OK
difficult_words: 88.0 78.4519038076 112% => OK
linsear_write_formula: 11.5 9.78957915832 117% => OK
gunning_fog: 10.4 10.1190380762 103% => OK
text_standard: 12.0 10.7795591182 111% => OK
What are above readability scores?
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Rates: 89.8876404494 out of 100
Scores by essay e-grader: 8.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.