Can advertising tell you a lot about a country?
When it comes to advertisement, most of us will primarily consider it as a vehicle for business and criticize it since it always only aims to sell products. However, the cultural ideas used to sell commodities actually reveal a society's value system, and from the nature of the advertising and the product it aims to sell, we can definitely know a lot about the country.
In order to be most effective, an advertising campaign will try best to cater to the citizens of the country. Obviously, companies will be able to sell more products if a great many people relate to the goods and the images used to sell them. For example, in a country like the United States where a great percentage of people is religious, advertisers use expression such as heavenly, divine, or revelation, because these have connotations that prospective customers will likely identify with. Similarly, advertisers will try to employ fashion models who embody a culture's ideals of personal beauty, because attractive models will sell more products than unattractive ones.
Another way for learning a country via advertising is to compare the advertisements in different ages. For example, when you compare the current advertisements regarding women cloth with the old ones 10 years ago, you might find out that women tends to expose more of their body than before, which suggests the emancipation and liberty of the women's mind.
Although we can learn a lot of things about a country via their advertisements, we still have to remember that the knowledge is limited and we just access what the advertisers hope us to see. After all, advertising is only directed at people who have the means to buy consumer goods. Thus advertising doesn't tell us anything about the overall prosperity or likes and dislikes of a country. What's worse is that some advertisements tend to shape and change cultural values rather than reflect.
In conclusion, we definitely can learn a lot about a country via its advertisements. However, we have to learn how to distinguish the real ones from all the information the advertising contains.
- Can advertising tell you a lot about a country? 90
- TPO50Scientists are considering the possibility of sending humans to Mars in the coming decades. Although there have been successful manned missions to the Moon in the 1960s and 1970s, Mars is 150 times further away from Earth than the Moon is. Thus the p 3
Grammar and spelling errors:
Line 7, column 302, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...to buy consumer goods. Thus advertising doesnt tell us anything about the overall pros...
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Line 7, column 391, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: What's
...ity or likes and dislikes of a country. Whats worse is that some advertisements tend ...
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Transition Words or Phrases used:
actually, however, if, regarding, similarly, so, still, thus, after all, for example, in conclusion, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 7.0 15.1003584229 46% => More to be verbs wanted.
Auxiliary verbs: 10.0 9.8082437276 102% => OK
Conjunction : 10.0 13.8261648746 72% => OK
Relative clauses : 10.0 11.0286738351 91% => OK
Pronoun: 25.0 43.0788530466 58% => OK
Preposition: 47.0 52.1666666667 90% => OK
Nominalization: 4.0 8.0752688172 50% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1755.0 1977.66487455 89% => OK
No of words: 348.0 407.700716846 85% => More content wanted.
Chars per words: 5.04310344828 4.8611393121 104% => OK
Fourth root words length: 4.31911543099 4.48103885553 96% => OK
Word Length SD: 2.95123056666 2.67179642975 110% => OK
Unique words: 191.0 212.727598566 90% => More unique words wanted.
Unique words percentage: 0.548850574713 0.524837075471 105% => OK
syllable_count: 561.6 618.680645161 91% => OK
avg_syllables_per_word: 1.6 1.51630824373 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 9.59856630824 52% => OK
Article: 2.0 3.08781362007 65% => OK
Subordination: 6.0 3.51792114695 171% => OK
Conjunction: 2.0 1.86738351254 107% => OK
Preposition: 4.0 4.94265232975 81% => OK
Performance on sentences:
How many sentences: 14.0 20.6003584229 68% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 24.0 20.1344086022 119% => OK
Sentence length SD: 56.9086719119 48.9658058833 116% => OK
Chars per sentence: 125.357142857 100.406767564 125% => OK
Words per sentence: 24.8571428571 20.6045352989 121% => OK
Discourse Markers: 7.71428571429 5.45110844103 142% => OK
Paragraphs: 5.0 4.53405017921 110% => OK
Language errors: 2.0 5.5376344086 36% => OK
Sentences with positive sentiment : 9.0 11.8709677419 76% => OK
Sentences with negative sentiment : 2.0 3.85842293907 52% => More negative sentences wanted.
Sentences with neutral sentiment: 3.0 4.88709677419 61% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.328464547844 0.236089414692 139% => OK
Sentence topic coherence: 0.109885974445 0.076458572812 144% => OK
Sentence topic coherence SD: 0.0890408893245 0.0737576698707 121% => OK
Paragraph topic coherence: 0.180005352472 0.150856017488 119% => OK
Paragraph topic coherence SD: 0.075966003494 0.0645574589148 118% => OK
Essay readability:
automated_readability_index: 14.7 11.7677419355 125% => OK
flesch_reading_ease: 47.12 58.1214874552 81% => OK
smog_index: 8.8 6.10430107527 144% => OK
flesch_kincaid_grade: 12.7 10.1575268817 125% => OK
coleman_liau_index: 12.25 10.9000537634 112% => OK
dale_chall_readability_score: 8.64 8.01818996416 108% => OK
difficult_words: 84.0 86.8835125448 97% => OK
linsear_write_formula: 14.0 10.002688172 140% => OK
gunning_fog: 11.6 10.0537634409 115% => OK
text_standard: 9.0 10.247311828 88% => OK
What are above readability scores?
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Rates: 90.0 out of 100
Scores by essay e-grader: 27.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.