With ever-increasing needs of non-essentials, an assortment of brands are established mushrooming and only by popping up with innovative ideas and appealing advertisement would merchants catch consumer’s eyes. Therefore, I agree with the statement that most advertisements make the products seem much better than what they really are. More reasons and detail will be elaborated in the following paragraphs.
To begin with, in order to convince consumers to purchase their product, manufacturers often exaggerate the effect of their products. For example, the advertisements of certain lotion emphasize their anti-aging effect by comparing the same person three weeks ago and three weeks after using the lotion. “Everyone says I look ten years younger!” says the slogan. A lot of people were allured by the magical anti-aging advertisement but ended up with disappointment because the effect was minimal.
Next to go would be, some manufactures may associate their products with positive feelings. For instance, a brand of sports product, Nike, use the slogan “Just do it” for correlation between their product and breaking records in sport-field. The advertisement often tell an inspiring story about how an athlete broke through their limit, and imperceptibly, people would connect the positive feelings with the product.
Last but not least, manufactures often hire authorities of the field to represent and assure their products. Take toothpaste advertisement for example, there is always a dentist explaining the special ingredient in the toothpaste which can keep your teeth from cavities and a fresh breathe. However, most of us don’t understand the ingredient the toothpaste is added, we just simply trust the dentist’s guarantee.
In a nutshell, partly because of the exaggeration of the product’s effect, partly because of the association with positive feelings, and partly because of authorities’ representation, I agree that most advertisements make the products seem much better than what they really are.
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- TOEFL T P O 24 Integrated Writing Task
Essay evaluations by e-grader
Transition Words or Phrases used:
but, however, look, may, really, so, therefore, for example, for instance, to begin with
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 9.0 15.1003584229 60% => More to be verbs wanted.
Auxiliary verbs: 6.0 9.8082437276 61% => OK
Conjunction : 11.0 13.8261648746 80% => OK
Relative clauses : 3.0 11.0286738351 27% => More relative clauses wanted.
Pronoun: 18.0 43.0788530466 42% => OK
Preposition: 40.0 52.1666666667 77% => OK
Nominalization: 12.0 8.0752688172 149% => OK
Performance on vocabulary words:
No of characters: 1746.0 1977.66487455 88% => OK
No of words: 306.0 407.700716846 75% => More content wanted.
Chars per words: 5.70588235294 4.8611393121 117% => OK
Fourth root words length: 4.18244613648 4.48103885553 93% => OK
Word Length SD: 3.23605985525 2.67179642975 121% => OK
Unique words: 183.0 212.727598566 86% => More unique words wanted.
Unique words percentage: 0.598039215686 0.524837075471 114% => OK
syllable_count: 513.9 618.680645161 83% => OK
avg_syllables_per_word: 1.7 1.51630824373 112% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 9.59856630824 31% => OK
Article: 5.0 3.08781362007 162% => OK
Subordination: 0.0 3.51792114695 0% => More adverbial clause wanted.
Conjunction: 2.0 1.86738351254 107% => OK
Preposition: 4.0 4.94265232975 81% => OK
Performance on sentences:
How many sentences: 14.0 20.6003584229 68% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 21.0 20.1344086022 104% => OK
Sentence length SD: 55.8337546943 48.9658058833 114% => OK
Chars per sentence: 124.714285714 100.406767564 124% => OK
Words per sentence: 21.8571428571 20.6045352989 106% => OK
Discourse Markers: 6.28571428571 5.45110844103 115% => OK
Paragraphs: 5.0 4.53405017921 110% => OK
Language errors: 0.0 5.5376344086 0% => OK
Sentences with positive sentiment : 10.0 11.8709677419 84% => OK
Sentences with negative sentiment : 1.0 3.85842293907 26% => More negative sentences wanted.
Sentences with neutral sentiment: 3.0 4.88709677419 61% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.276967428029 0.236089414692 117% => OK
Sentence topic coherence: 0.0909889281161 0.076458572812 119% => OK
Sentence topic coherence SD: 0.113241914383 0.0737576698707 154% => OK
Paragraph topic coherence: 0.156035353232 0.150856017488 103% => OK
Paragraph topic coherence SD: 0.102875761195 0.0645574589148 159% => OK
Essay readability:
automated_readability_index: 16.4 11.7677419355 139% => OK
flesch_reading_ease: 41.7 58.1214874552 72% => OK
smog_index: 8.8 6.10430107527 144% => OK
flesch_kincaid_grade: 12.7 10.1575268817 125% => OK
coleman_liau_index: 15.84 10.9000537634 145% => OK
dale_chall_readability_score: 8.86 8.01818996416 110% => OK
difficult_words: 81.0 86.8835125448 93% => OK
linsear_write_formula: 12.0 10.002688172 120% => OK
gunning_fog: 10.4 10.0537634409 103% => OK
text_standard: 9.0 10.247311828 88% => OK
What are above readability scores?
---------------------
Rates: 76.6666666667 out of 100
Scores by essay e-grader: 23.0 Out of 30
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.
Transition Words or Phrases used:
but, however, look, may, really, so, therefore, for example, for instance, to begin with
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 9.0 15.1003584229 60% => More to be verbs wanted.
Auxiliary verbs: 6.0 9.8082437276 61% => OK
Conjunction : 11.0 13.8261648746 80% => OK
Relative clauses : 3.0 11.0286738351 27% => More relative clauses wanted.
Pronoun: 18.0 43.0788530466 42% => OK
Preposition: 40.0 52.1666666667 77% => OK
Nominalization: 12.0 8.0752688172 149% => OK
Performance on vocabulary words:
No of characters: 1746.0 1977.66487455 88% => OK
No of words: 306.0 407.700716846 75% => More content wanted.
Chars per words: 5.70588235294 4.8611393121 117% => OK
Fourth root words length: 4.18244613648 4.48103885553 93% => OK
Word Length SD: 3.23605985525 2.67179642975 121% => OK
Unique words: 183.0 212.727598566 86% => More unique words wanted.
Unique words percentage: 0.598039215686 0.524837075471 114% => OK
syllable_count: 513.9 618.680645161 83% => OK
avg_syllables_per_word: 1.7 1.51630824373 112% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 9.59856630824 31% => OK
Article: 5.0 3.08781362007 162% => OK
Subordination: 0.0 3.51792114695 0% => More adverbial clause wanted.
Conjunction: 2.0 1.86738351254 107% => OK
Preposition: 4.0 4.94265232975 81% => OK
Performance on sentences:
How many sentences: 14.0 20.6003584229 68% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 21.0 20.1344086022 104% => OK
Sentence length SD: 55.8337546943 48.9658058833 114% => OK
Chars per sentence: 124.714285714 100.406767564 124% => OK
Words per sentence: 21.8571428571 20.6045352989 106% => OK
Discourse Markers: 6.28571428571 5.45110844103 115% => OK
Paragraphs: 5.0 4.53405017921 110% => OK
Language errors: 0.0 5.5376344086 0% => OK
Sentences with positive sentiment : 10.0 11.8709677419 84% => OK
Sentences with negative sentiment : 1.0 3.85842293907 26% => More negative sentences wanted.
Sentences with neutral sentiment: 3.0 4.88709677419 61% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.276967428029 0.236089414692 117% => OK
Sentence topic coherence: 0.0909889281161 0.076458572812 119% => OK
Sentence topic coherence SD: 0.113241914383 0.0737576698707 154% => OK
Paragraph topic coherence: 0.156035353232 0.150856017488 103% => OK
Paragraph topic coherence SD: 0.102875761195 0.0645574589148 159% => OK
Essay readability:
automated_readability_index: 16.4 11.7677419355 139% => OK
flesch_reading_ease: 41.7 58.1214874552 72% => OK
smog_index: 8.8 6.10430107527 144% => OK
flesch_kincaid_grade: 12.7 10.1575268817 125% => OK
coleman_liau_index: 15.84 10.9000537634 145% => OK
dale_chall_readability_score: 8.86 8.01818996416 110% => OK
difficult_words: 81.0 86.8835125448 93% => OK
linsear_write_formula: 12.0 10.002688172 120% => OK
gunning_fog: 10.4 10.0537634409 103% => OK
text_standard: 9.0 10.247311828 88% => OK
What are above readability scores?
---------------------
Rates: 76.6666666667 out of 100
Scores by essay e-grader: 23.0 Out of 30
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.