Some of the methods used in advertising are unethical and unacceptable in today’s society.
To what extent do you agree with this view?
The world that we live in today is dominated by advertising. Adverts are on television, on the World Wide Web, in the street and even on our mobile phones. However, many of the strategies used to sell a product or service can be considered immoral or unacceptable.
To begin with, the fact that we cannot escape from advertising is a significant cause for complaint. Constant images and signs wherever we look can be very intrusive and irritating at times. Take for example advertising on the mobile phone. With the latest technology mobile companies are now able to send advertising messages via SMS to consumers' phones whenever they choose. Although we expect adverts in numerous situations, it now seems that there are very few places we can actually avoid them.
A further aspect of advertising that I would consider unethical is the way that it encourages people to buy products they may not need or cannot afford. Children and young people in particular are influenced by adverts showing the latest toys, clothing or music and this can put enormous pressure on the parents to buy these products.
In addition, the advertising of tobacco products and alcohol has long been a controversial issue, but cigarette adverts have only recently been banned in many countries. It is quite possible that alcohol adverts encourage excessive consumption and underage drinking, yet restrictions have not been placed on this type of advertising in the same way as smoking.
It is certainly true to say that advertising is an everyday feature of our lives. Therefore, people are constantly being encouraged to buy products or services that might be too expensive, unnecessary or even unhealthy. In conclusion, many aspects of advertising do appear to be morally wrong and are not acceptable in today's society.
Transition Words or Phrases used:
actually, but, however, if, look, may, so, therefore, for example, in addition, in conclusion, in particular, to begin with, in the same way
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 20.0 15.1003584229 132% => OK
Auxiliary verbs: 10.0 9.8082437276 102% => OK
Conjunction : 16.0 13.8261648746 116% => OK
Relative clauses : 8.0 11.0286738351 73% => More relative clauses wanted.
Pronoun: 26.0 43.0788530466 60% => OK
Preposition: 36.0 52.1666666667 69% => OK
Nominalization: 2.0 8.0752688172 25% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1516.0 1977.66487455 77% => OK
No of words: 296.0 407.700716846 73% => More content wanted.
Chars per words: 5.12162162162 4.8611393121 105% => OK
Fourth root words length: 4.14784890444 4.48103885553 93% => OK
Word Length SD: 2.90540540541 2.67179642975 109% => OK
Unique words: 175.0 212.727598566 82% => More unique words wanted.
Unique words percentage: 0.591216216216 0.524837075471 113% => OK
syllable_count: 486.9 618.680645161 79% => OK
avg_syllables_per_word: 1.6 1.51630824373 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 9.59856630824 31% => OK
Article: 4.0 3.08781362007 130% => OK
Subordination: 1.0 3.51792114695 28% => OK
Conjunction: 2.0 1.86738351254 107% => OK
Preposition: 6.0 4.94265232975 121% => OK
Performance on sentences:
How many sentences: 15.0 20.6003584229 73% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 19.0 20.1344086022 94% => OK
Sentence length SD: 40.7585846445 48.9658058833 83% => OK
Chars per sentence: 101.066666667 100.406767564 101% => OK
Words per sentence: 19.7333333333 20.6045352989 96% => OK
Discourse Markers: 9.33333333333 5.45110844103 171% => OK
Paragraphs: 5.0 4.53405017921 110% => OK
Language errors: 0.0 5.5376344086 0% => OK
Sentences with positive sentiment : 2.0 11.8709677419 17% => More positive sentences wanted.
Sentences with negative sentiment : 9.0 3.85842293907 233% => Less negative sentences wanted.
Sentences with neutral sentiment: 4.0 4.88709677419 82% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.124490773772 0.236089414692 53% => OK
Sentence topic coherence: 0.0429391319337 0.076458572812 56% => OK
Sentence topic coherence SD: 0.0337928845074 0.0737576698707 46% => Sentences are similar to each other.
Paragraph topic coherence: 0.0640826833517 0.150856017488 42% => OK
Paragraph topic coherence SD: 0.0117769387627 0.0645574589148 18% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 12.6 11.7677419355 107% => OK
flesch_reading_ease: 52.19 58.1214874552 90% => OK
smog_index: 8.8 6.10430107527 144% => OK
flesch_kincaid_grade: 10.7 10.1575268817 105% => OK
coleman_liau_index: 12.42 10.9000537634 114% => OK
dale_chall_readability_score: 8.74 8.01818996416 109% => OK
difficult_words: 78.0 86.8835125448 90% => OK
linsear_write_formula: 7.5 10.002688172 75% => OK
gunning_fog: 9.6 10.0537634409 95% => OK
text_standard: 9.0 10.247311828 88% => OK
What are above readability scores?
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We are expecting: No. of Words: 350 while No. of Different Words: 200
Rates: 76.6666666667 out of 100
Scores by essay e-grader: 23.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.