Some people believe that advertising informs customers about products and services that can enhance their lives. Other people feel that it manipulates consumers into purchasing items they have no real need for. Which opinion do your support and why ? Please use details and examples to develop your essay.
With the advent of technological advancements to the level, one could barely imagine just a decade ago, marketing and advertising techniques have reached new heights of success. Nowadays, it is fairly simple and efficient to rapidly advertise a product to a wide range of people. This surely makes people aware of such products regardless of their geographical location. In my opinion, advertising often manipulates consumers into purchasing the products they barely need.
To begin with, it is not uncommon for television advertisements to display a lavish, comfortable life associated with products that are barely used in regular life. This portrayal of a luxurious lifestyle accompanied by higher social status, wealth, and power that is shown in the T.V. commercials is the primary reason behind purchasing unwanted products. It lures customers by creating a false need. For instance, I remember when I bought this ridiculously expensive video game which was just a slightly updated version of the one I already had. The advertisement was directed in a way that a lot of cool features have been added, and I just had to have it.
Secondly, gifts, vouchers, sales, discounts, etc. usually announced to make advertisements more interesting and compelling is just another marketing scheme to cajole the customers into buying the products. What companies and brands do normally is that they show an overly priced product being available at high discounts and other gift vouchers. However, it is not difficult to deduce the fact that the final deal considering the overall price of all the benefits you get is the same as buying those items individually. Even if the price is slightly low, it is mainly due to the need for such firms to sell the stock as soon as possible.
Some may argue that these very advertisements are responsible for letting people know about the essential products used in routine life. Admittedly, it may help people to be conversant with some really helpful products with reasonable prices. However, considering the profit-centered approach of almost every firm does not put forward many benefits for the customers. Besides, we live in an era where everybody is aware of what basic things are required to survive in daily life. Such products are easily available in nearby markets.
To sum up, it is perfectly reasonable to say that advertisements often play mind games with customers and convince them to buy something that is absolutely not needed. So many marketing strategies are out there completely focused on increasing profits of a particular company even at the expense of disrupted budgets of common households.
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Grammar and spelling errors:
Line 5, column 51, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Usually
...gifts, vouchers, sales, discounts, etc. usually announced to make advertisements more i...
^^^^^^^
Line 7, column 10, Rule ID: MASS_AGREEMENT[2]
Message: Possible agreement error - use third-person verb forms for singular and mass nouns: 'argues'.
Suggestion: argues
... stock as soon as possible. Some may argue that these very advertisements are resp...
^^^^^
Transition Words or Phrases used:
besides, however, if, may, really, second, secondly, so, for instance, in my opinion, to begin with, to sum up
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 23.0 15.1003584229 152% => OK
Auxiliary verbs: 6.0 9.8082437276 61% => OK
Conjunction : 8.0 13.8261648746 58% => More conjunction wanted.
Relative clauses : 11.0 11.0286738351 100% => OK
Pronoun: 32.0 43.0788530466 74% => OK
Preposition: 57.0 52.1666666667 109% => OK
Nominalization: 3.0 8.0752688172 37% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2234.0 1977.66487455 113% => OK
No of words: 428.0 407.700716846 105% => OK
Chars per words: 5.21962616822 4.8611393121 107% => OK
Fourth root words length: 4.548423998 4.48103885553 102% => OK
Word Length SD: 2.95942367499 2.67179642975 111% => OK
Unique words: 257.0 212.727598566 121% => OK
Unique words percentage: 0.60046728972 0.524837075471 114% => OK
syllable_count: 716.4 618.680645161 116% => OK
avg_syllables_per_word: 1.7 1.51630824373 112% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 11.0 9.59856630824 115% => OK
Article: 1.0 3.08781362007 32% => OK
Subordination: 1.0 3.51792114695 28% => OK
Conjunction: 2.0 1.86738351254 107% => OK
Preposition: 5.0 4.94265232975 101% => OK
Performance on sentences:
How many sentences: 21.0 20.6003584229 102% => OK
Sentence length: 20.0 20.1344086022 99% => OK
Sentence length SD: 42.0010257946 48.9658058833 86% => OK
Chars per sentence: 106.380952381 100.406767564 106% => OK
Words per sentence: 20.380952381 20.6045352989 99% => OK
Discourse Markers: 5.2380952381 5.45110844103 96% => OK
Paragraphs: 5.0 4.53405017921 110% => OK
Language errors: 2.0 5.5376344086 36% => OK
Sentences with positive sentiment : 16.0 11.8709677419 135% => OK
Sentences with negative sentiment : 2.0 3.85842293907 52% => More negative sentences wanted.
Sentences with neutral sentiment: 3.0 4.88709677419 61% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.246364631023 0.236089414692 104% => OK
Sentence topic coherence: 0.065566339716 0.076458572812 86% => OK
Sentence topic coherence SD: 0.0641687128747 0.0737576698707 87% => OK
Paragraph topic coherence: 0.121470412464 0.150856017488 81% => OK
Paragraph topic coherence SD: 0.0625687013221 0.0645574589148 97% => OK
Essay readability:
automated_readability_index: 13.3 11.7677419355 113% => OK
flesch_reading_ease: 42.72 58.1214874552 74% => OK
smog_index: 8.8 6.10430107527 144% => OK
flesch_kincaid_grade: 12.3 10.1575268817 121% => OK
coleman_liau_index: 13.0 10.9000537634 119% => OK
dale_chall_readability_score: 9.09 8.01818996416 113% => OK
difficult_words: 121.0 86.8835125448 139% => OK
linsear_write_formula: 12.0 10.002688172 120% => OK
gunning_fog: 10.0 10.0537634409 99% => OK
text_standard: 13.0 10.247311828 127% => OK
What are above readability scores?
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Rates: 90.0 out of 100
Scores by essay e-grader: 27.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.