There has been much discussion revolving around the topic of whether an advertisement is allowed to be directed towards young children or not. In my opinion, commercials orientated towards babies shouldn’t be presented on a television. I will explain my position providing the examples to support my point of view.
First of all, children’s mind is not able to perceive information from commercials at all. Once, I have seen an article, where the scientists were investigating babies’ mind and how children react to different pictures and movies, especially advertisements. It was shown, that children mostly perceive variations of bright colours and movements, but they are not able to get the main idea behind the slides. It means that commercial oriented on children don’t make sense, because they just don’t see in it the main product, they can see only a colourful picture.
Second of all, small children simply don’t have any money they can spend under the influence of the advertisement. So, I can suppose that parents become a consumer in this way because they buy all toys or games for children. Somewhat, the advertisement influence directly on adults, because they mainly decide whether to buy particular products for their child or not. Therefore, on behalf of the companies, to make a commercial appealing primarily for parents rather than for children.
Thirdly, it is especially easy to manipulate with the young minds. A young mind has a desire to get something as fast as it is possible. Children are not able to realise and to ponder whether it will be deliberate purchase or not, and of course, a child doesn’t know the value of money. I assert that showing commercials on television isn’t fair because It is manipulation with the desires of the children.
In conclusion, I want to say that the main idea of commercials is to make people buy some products. I suppose, that babies are the worse auditorium for understanding and catching the main idea of advertising. I hope that the examples given above have sufficiently expressed my opinion.
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Transition Words or Phrases used:
but, first, if, second, so, therefore, third, thirdly, i suppose, in conclusion, of course, first of all, in my opinion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 15.0 15.1003584229 99% => OK
Auxiliary verbs: 5.0 9.8082437276 51% => OK
Conjunction : 11.0 13.8261648746 80% => OK
Relative clauses : 8.0 11.0286738351 73% => More relative clauses wanted.
Pronoun: 33.0 43.0788530466 77% => OK
Preposition: 41.0 52.1666666667 79% => OK
Nominalization: 8.0 8.0752688172 99% => OK
Performance on vocabulary words:
No of characters: 1772.0 1977.66487455 90% => OK
No of words: 342.0 407.700716846 84% => More content wanted.
Chars per words: 5.18128654971 4.8611393121 107% => OK
Fourth root words length: 4.30037696126 4.48103885553 96% => OK
Word Length SD: 3.10527417097 2.67179642975 116% => OK
Unique words: 185.0 212.727598566 87% => More unique words wanted.
Unique words percentage: 0.540935672515 0.524837075471 103% => OK
syllable_count: 548.1 618.680645161 89% => OK
avg_syllables_per_word: 1.6 1.51630824373 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 13.0 9.59856630824 135% => OK
Article: 3.0 3.08781362007 97% => OK
Subordination: 2.0 3.51792114695 57% => OK
Conjunction: 2.0 1.86738351254 107% => OK
Preposition: 4.0 4.94265232975 81% => OK
Performance on sentences:
How many sentences: 18.0 20.6003584229 87% => OK
Sentence length: 19.0 20.1344086022 94% => OK
Sentence length SD: 31.8803705231 48.9658058833 65% => OK
Chars per sentence: 98.4444444444 100.406767564 98% => OK
Words per sentence: 19.0 20.6045352989 92% => OK
Discourse Markers: 6.61111111111 5.45110844103 121% => OK
Paragraphs: 5.0 4.53405017921 110% => OK
Language errors: 0.0 5.5376344086 0% => OK
Sentences with positive sentiment : 8.0 11.8709677419 67% => OK
Sentences with negative sentiment : 1.0 3.85842293907 26% => More negative sentences wanted.
Sentences with neutral sentiment: 9.0 4.88709677419 184% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.115804108745 0.236089414692 49% => OK
Sentence topic coherence: 0.0417069084264 0.076458572812 55% => OK
Sentence topic coherence SD: 0.0362393526894 0.0737576698707 49% => Sentences are similar to each other.
Paragraph topic coherence: 0.0724543045268 0.150856017488 48% => OK
Paragraph topic coherence SD: 0.0512983375942 0.0645574589148 79% => OK
Essay readability:
automated_readability_index: 12.5 11.7677419355 106% => OK
flesch_reading_ease: 52.19 58.1214874552 90% => OK
smog_index: 8.8 6.10430107527 144% => OK
flesch_kincaid_grade: 10.7 10.1575268817 105% => OK
coleman_liau_index: 12.76 10.9000537634 117% => OK
dale_chall_readability_score: 8.41 8.01818996416 105% => OK
difficult_words: 83.0 86.8835125448 96% => OK
linsear_write_formula: 9.0 10.002688172 90% => OK
gunning_fog: 9.6 10.0537634409 95% => OK
text_standard: 9.0 10.247311828 88% => OK
What are above readability scores?
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Rates: 70.0 out of 100
Scores by essay e-grader: 21.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.