Looking around at the world we are living in, it is not difficult to find out that we are surrounded by countless numbers of commercials now. As a strategy used to persuade customers to buy more products, advertisements are an exaggeration of the real quality of the products, and I do believe that they make commodities look much better.
First and foremost, many effects of the product in the commercials are actually fabricated, and it can be impossible to be verified or falsified. This is best illustrated with the example of personal care products. Typically, these products are promoted to contain certain kinds of ingredients that can have exclusive benefit for the skin. Nonetheless, the actual function of these substances can hardly be tested, unlike that of the speed of a computer. As a consequence, a customer is likely to spend a considerable amount of money, but fails to find the special effects that are described in the advertisements.
Secondly, we should always bear in mind that each product has its own advantages and weaknesses, but the manufacturers only show the shining points to people in commercials. For instance, it is not uncommon for a cell phone maker to boast the speed and graphical performance of the product, making it really tempting to customers. Once they buy the product, people may find that the battery of the product is short-lived, or the device heats a lot. All these weak points exposed in the course of using the device reveal the gap between advertisements and real products and disappoint the customers.
Last, an additional point comes to mind is that advertisements are a form of art, and just like any other art works, some elements in the advertisements are intentionally made to look good. Hence, in essence, advertisements are not necessarily the true manifestation of the product. In fact, there are many outstanding commercials that are praised and remembered because their artistic value, instead of the products they are promoting. But this unarguably makes the product better in the commercials.
Due to aforementioned ground, I agree with the idea that advertisements definitely make the product looker better than they really are.
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Transition Words or Phrases used:
actually, but, first, hence, if, look, may, nonetheless, really, second, secondly, so, for instance, in fact
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 22.0 15.1003584229 146% => OK
Auxiliary verbs: 5.0 9.8082437276 51% => OK
Conjunction : 14.0 13.8261648746 101% => OK
Relative clauses : 10.0 11.0286738351 91% => OK
Pronoun: 30.0 43.0788530466 70% => OK
Preposition: 47.0 52.1666666667 90% => OK
Nominalization: 7.0 8.0752688172 87% => OK
Performance on vocabulary words:
No of characters: 1847.0 1977.66487455 93% => OK
No of words: 360.0 407.700716846 88% => More content wanted.
Chars per words: 5.13055555556 4.8611393121 106% => OK
Fourth root words length: 4.35587717469 4.48103885553 97% => OK
Word Length SD: 3.13861724488 2.67179642975 117% => OK
Unique words: 197.0 212.727598566 93% => More unique words wanted.
Unique words percentage: 0.547222222222 0.524837075471 104% => OK
syllable_count: 575.1 618.680645161 93% => OK
avg_syllables_per_word: 1.6 1.51630824373 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 9.59856630824 63% => OK
Interrogative: 0.0 0.994623655914 0% => OK
Article: 3.0 3.08781362007 97% => OK
Subordination: 2.0 3.51792114695 57% => OK
Conjunction: 7.0 1.86738351254 375% => Less conjunction wanted as sentence beginning.
Preposition: 3.0 4.94265232975 61% => OK
Performance on sentences:
How many sentences: 16.0 20.6003584229 78% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 22.0 20.1344086022 109% => OK
Sentence length SD: 37.0851532793 48.9658058833 76% => OK
Chars per sentence: 115.4375 100.406767564 115% => OK
Words per sentence: 22.5 20.6045352989 109% => OK
Discourse Markers: 6.75 5.45110844103 124% => OK
Paragraphs: 5.0 4.53405017921 110% => OK
Language errors: 0.0 5.5376344086 0% => OK
Sentences with positive sentiment : 8.0 11.8709677419 67% => OK
Sentences with negative sentiment : 4.0 3.85842293907 104% => OK
Sentences with neutral sentiment: 4.0 4.88709677419 82% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.19285779182 0.236089414692 82% => OK
Sentence topic coherence: 0.0645635976201 0.076458572812 84% => OK
Sentence topic coherence SD: 0.0653825161715 0.0737576698707 89% => OK
Paragraph topic coherence: 0.123346463087 0.150856017488 82% => OK
Paragraph topic coherence SD: 0.0751740694997 0.0645574589148 116% => OK
Essay readability:
automated_readability_index: 14.0 11.7677419355 119% => OK
flesch_reading_ease: 49.15 58.1214874552 85% => OK
smog_index: 8.8 6.10430107527 144% => OK
flesch_kincaid_grade: 11.9 10.1575268817 117% => OK
coleman_liau_index: 12.77 10.9000537634 117% => OK
dale_chall_readability_score: 8.41 8.01818996416 105% => OK
difficult_words: 84.0 86.8835125448 97% => OK
linsear_write_formula: 11.5 10.002688172 115% => OK
gunning_fog: 10.8 10.0537634409 107% => OK
text_standard: 12.0 10.247311828 117% => OK
What are above readability scores?
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Rates: 90.0 out of 100
Scores by essay e-grader: 27.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.