TPO-17:Do you agree or disagree with the following statement? Most advertisements make products seem much better than they really are. Use specific reasons and examples to support your answer.
Nowadays, advertising is one of the most popular ways used by companies make their product attractive to consumers. However, some advertisements are somehow misleading because most of them usually make product seem better than they really are.
First of all, the images and videos of advertised products are usually beatified by professional photographers deliberately. With the advanced techniques in photography, the products in the photos will always look good than they are in reality, which, of course will attractive the attention from the consumers very easily. However, sometimes this will disappoint the consumers when they find out the real products do not look as good as they are in the photos.
Secondly, the words and languages are used very carefully in the advertisements so that the advantages of the products will be highlighted while some disadvantages can be ignored by the consumers. For example, on an advertisement of TV cable package, it will always say something attractive about price, such as package starting at twenty-nine dollars, which makes people believe it is really cheap. However, when consumers are going to enroll the program, they will be required to order the internet with TV as bundle to active the TV cable package, which will cost them more than twenty nine dollars eventually.
Thirdly, some companies will hire celebrities to promote their products in the advertisements, which make a lot of consumers blindly believe that the products are good. However, a lot of celebrities who are representing a product do not use that product at all. For example, consumers may believe in some make up products if those products are represented by beautiful pop stars, because they always look good with their make up on the screen. However, those pop stars do not necessarily use such product for the photograph. This, of course will make the consumers disappoint again once they find out they could not use the products as well as those celebrities do.
In summary, I agree that most advisements make product seems much better than they really are, because of the beautified images, careful language and famous celebrities they use in the advisements.
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Grammar and spelling errors:
Line 5, column 583, Rule ID: EN_COMPOUNDS
Message: This word is normally spelled with hyphen.
Suggestion: twenty-nine
...package, which will cost them more than twenty nine dollars eventually. Thirdly, some co...
^^^^^^^^^^^
Line 9, column 151, Rule ID: FAMOUS_CELEBRITY[1]
Message: Use simply 'celebrities'.
Suggestion: celebrities
...beautified images, careful language and famous celebrities they use in the advisements.
^^^^^^^^^^^^^^^^^^
Transition Words or Phrases used:
first, however, if, look, may, really, second, secondly, so, third, thirdly, well, while, for example, in summary, of course, such as, as well as, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 16.0 15.1003584229 106% => OK
Auxiliary verbs: 12.0 9.8082437276 122% => OK
Conjunction : 3.0 13.8261648746 22% => More conjunction wanted.
Relative clauses : 10.0 11.0286738351 91% => OK
Pronoun: 26.0 43.0788530466 60% => OK
Preposition: 42.0 52.1666666667 81% => OK
Nominalization: 2.0 8.0752688172 25% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1848.0 1977.66487455 93% => OK
No of words: 354.0 407.700716846 87% => More content wanted.
Chars per words: 5.22033898305 4.8611393121 107% => OK
Fourth root words length: 4.33761313653 4.48103885553 97% => OK
Word Length SD: 2.90422958097 2.67179642975 109% => OK
Unique words: 168.0 212.727598566 79% => More unique words wanted.
Unique words percentage: 0.474576271186 0.524837075471 90% => More unique words wanted or less content wanted.
syllable_count: 578.7 618.680645161 94% => OK
avg_syllables_per_word: 1.6 1.51630824373 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 9.59856630824 42% => OK
Article: 4.0 3.08781362007 130% => OK
Subordination: 3.0 3.51792114695 85% => OK
Conjunction: 0.0 1.86738351254 0% => OK
Preposition: 6.0 4.94265232975 121% => OK
Performance on sentences:
How many sentences: 14.0 20.6003584229 68% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 25.0 20.1344086022 124% => The Avg. Sentence Length is relatively long.
Sentence length SD: 42.4264068712 48.9658058833 87% => OK
Chars per sentence: 132.0 100.406767564 131% => OK
Words per sentence: 25.2857142857 20.6045352989 123% => OK
Discourse Markers: 11.3571428571 5.45110844103 208% => Less transition words/phrases wanted.
Paragraphs: 5.0 4.53405017921 110% => OK
Language errors: 2.0 5.5376344086 36% => OK
Sentences with positive sentiment : 8.0 11.8709677419 67% => OK
Sentences with negative sentiment : 3.0 3.85842293907 78% => OK
Sentences with neutral sentiment: 3.0 4.88709677419 61% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.289941761573 0.236089414692 123% => OK
Sentence topic coherence: 0.128618230954 0.076458572812 168% => OK
Sentence topic coherence SD: 0.0867230485724 0.0737576698707 118% => OK
Paragraph topic coherence: 0.212381534109 0.150856017488 141% => OK
Paragraph topic coherence SD: 0.0998983360025 0.0645574589148 155% => OK
Essay readability:
automated_readability_index: 15.8 11.7677419355 134% => OK
flesch_reading_ease: 46.1 58.1214874552 79% => OK
smog_index: 8.8 6.10430107527 144% => OK
flesch_kincaid_grade: 13.0 10.1575268817 128% => OK
coleman_liau_index: 13.29 10.9000537634 122% => OK
dale_chall_readability_score: 7.78 8.01818996416 97% => OK
difficult_words: 65.0 86.8835125448 75% => More difficult words wanted.
linsear_write_formula: 11.5 10.002688172 115% => OK
gunning_fog: 12.0 10.0537634409 119% => OK
text_standard: 12.0 10.247311828 117% => OK
What are above readability scores?
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We are expecting: No. of Words: 350 while No. of Different Words: 200
Rates: 60.0 out of 100
Scores by essay e-grader: 18.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.