Eco certification and American wood companies (Integrated)Reading Section: In an effort to encourage ecologically sustainable forestry practices, an international organization started issuing certifications to wood companies that meet high ecological stan

This material addresses the question of the implementation of /the/ ecologically beneficial practices in the wood business in the US. The reading passage suggests that it is not feasible that American companies would follow these practices. The lecturer, on the other hand, refutes this information by arguing that there is no other route than to produce ecocertified production in this sphere of economy.
To begin with, the reading passage highlights that it is unlikely that national consumers would trust to the new marketing of ecologically safe products and buy those goods since they are not prone to believe to advertising in general. Meanwhile, the professor casts doubt on this and argues that American customers are able to differentiate false commercials from the true ones, and they would pay due attention to the fact that internationally recognized agencies would stand behind the certification of the new ecological products.
Additionally, the article posits that ecocertified wood would be more expensive and, therefore, would not be purchased by the customers. However, the professor advocates a different approach and provides the following details. Namely, she mentions that according to relevant studies the price affects consumers' behavior only if it is more than 5 per cent higher or lower as compared to the other similar production. In the case of the ecologically certified wood, the difference in the cost would not be more than the mentioned amount.
Finally, the author invites attention to the fact that American wood companies would not be afraid to be outcompeted from the business since their more advanced rival foreign companies have their own markets. This goes counter to the information in the listening passage, according to which, the entities from abroad might invade /into/ the American market suggesting to the local consumers favorable for them ecoproducts which are not produced by national businesses.

Votes
Average: 8 (1 vote)
Essay Categories

Grammar and spelling errors:
Line 3, column 371, Rule ID: COMP_THAN[3]
Message: Comparison requires 'than', not 'then' nor 'as'.
Suggestion: than
...is more than 5 per cent higher or lower as compared to the other similar productio...
^^

Transition Words or Phrases used:
finally, however, if, so, therefore, while, in general, to begin with, on the other hand

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance on Part of Speech:
To be verbs : 12.0 10.4613686534 115% => OK
Auxiliary verbs: 9.0 5.04856512141 178% => OK
Conjunction : 6.0 7.30242825607 82% => OK
Relative clauses : 12.0 12.0772626932 99% => OK
Pronoun: 27.0 22.412803532 120% => Less pronouns wanted
Preposition: 40.0 30.3222958057 132% => OK
Nominalization: 10.0 5.01324503311 199% => OK

Performance on vocabulary words:
No of characters: 1650.0 1373.03311258 120% => OK
No of words: 304.0 270.72406181 112% => OK
Chars per words: 5.42763157895 5.08290768461 107% => OK
Fourth root words length: 4.17559525986 4.04702891845 103% => OK
Word Length SD: 2.95528044003 2.5805825403 115% => OK
Unique words: 172.0 145.348785872 118% => OK
Unique words percentage: 0.565789473684 0.540411800872 105% => OK
syllable_count: 522.9 419.366225166 125% => OK
avg_syllables_per_word: 1.7 1.55342163355 109% => OK

A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 3.25607064018 92% => OK
Article: 9.0 8.23620309051 109% => OK
Subordination: 0.0 1.25165562914 0% => More adverbial clause wanted.
Conjunction: 1.0 1.51434878587 66% => OK
Preposition: 4.0 2.5761589404 155% => OK

Performance on sentences:
How many sentences: 11.0 13.0662251656 84% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 27.0 21.2450331126 127% => The Avg. Sentence Length is relatively long.
Sentence length SD: 64.4789670364 49.2860985944 131% => OK
Chars per sentence: 150.0 110.228320801 136% => OK
Words per sentence: 27.6363636364 21.698381199 127% => OK
Discourse Markers: 8.0 7.06452816374 113% => OK
Paragraphs: 4.0 4.09492273731 98% => OK
Language errors: 1.0 4.19205298013 24% => OK
Sentences with positive sentiment : 4.0 4.33554083885 92% => OK
Sentences with negative sentiment : 3.0 4.45695364238 67% => OK
Sentences with neutral sentiment: 4.0 4.27373068433 94% => OK
What are sentences with positive/Negative/neutral sentiment?

Coherence and Cohesion:
Essay topic to essay body coherence: 0.157424108958 0.272083759551 58% => OK
Sentence topic coherence: 0.0629670816797 0.0996497079465 63% => OK
Sentence topic coherence SD: 0.0532023134933 0.0662205650399 80% => OK
Paragraph topic coherence: 0.095062577138 0.162205337803 59% => OK
Paragraph topic coherence SD: 0.0245490205336 0.0443174109184 55% => OK

Essay readability:
automated_readability_index: 18.0 13.3589403974 135% => OK
flesch_reading_ease: 35.61 53.8541721854 66% => OK
smog_index: 11.2 5.55761589404 202% => Smog_index is high.
flesch_kincaid_grade: 15.0 11.0289183223 136% => OK
coleman_liau_index: 14.51 12.2367328918 119% => OK
dale_chall_readability_score: 9.44 8.42419426049 112% => OK
difficult_words: 86.0 63.6247240618 135% => OK
linsear_write_formula: 15.0 10.7273730684 140% => OK
gunning_fog: 12.8 10.498013245 122% => OK
text_standard: 15.0 11.2008830022 134% => OK
What are above readability scores?

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Rates: 80.0 out of 100
Scores by essay e-grader: 24.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.