In an effort to encourage ecologically sustainable forestry practices, an international organization
started issuing certifications to wood companies that meet high ecological standards by conserving
resources and recycling materials. Companies that receive this certification can attract customers
by advertising their products as “ecocertified.” Around the world, many wood companies have
adopted new, ecologically friendly practices in order to receive ecocertification. However, it is
unlikely that wood companies in the United States will do the same, for several reasons.
First, American consumers are exposed to so much advertising that they would not value or
even pay attention to the ecocertification label. Because so many mediocre products are labeled
“new” or “improved,” American consumers do not place much trust in advertising claims in general.
Second, ecocertified wood will be more expensive than uncertified wood because in order to
earn ecocertification, a wood company must pay to have its business examined by a certification
agency. This additional cost gets passed on to consumers. American consumers tend to be
strongly motivated by price, and therefore they are likely to choose cheaper uncertified wood
products. Accordingly, American wood companies will prefer to keep their prices low rather than
obtain ecocertification.
Third, although some people claim that it always makes good business sense for American
companies to keep up with the developments in the rest of the world, this argument is not
convincing. Pursuing certification would make sense for American wood companies only if they
marketed most of their products abroad. But that is not the case—American wood businesses sell
most of their products in the United States, catering to a very large customer base that is satisfied
with the merchandise.
The reading asserts that around the world, many wood companies have adopted new, ecologically friendly practices in order to receive ecocertification. however, it is unlikely that wood companies in United States will do the same, for several reasons. however, all the points in the reading are questioned by the listening, claiming that those companies will do it.
first, the reading claims that the Amercian consumers are exposed to so much advertising that they would not value or even pay attenion to the ecocertification label. By contrast, the lecture argues that people would pay attention on it, because american people do have ability to identify whether the advertisiment is important or not. they always put the trust on those independent agencies, so they would pay attention to those ecocertification label. The listening material challenges the first point in the reading.
Secondly, the reading claims that the ecocertified wood will be more expensive than uncertified wood because in order to earn ecocertification, a wood company must pay to have its business examined by a certification agency, also american people care more about the money. While according to the lecture, this is not the case. The lectures presents that it is true people care about the price. if the price of ecocertified wood companies is 5% higher than those normal wood companies, people would definitely choose the ecocertified companies, because the american people have awareness of protecting environment. so people would choose those ecocertified companies.
Finally, the reading holds that it always makes good business sense for american companies to keep up with the development in the rest of world, this argument is not convincing. By casting boubt in the reading, the professor in the lecture points out that the ecocertification is quite important. The american wood companies should have it, because if tehy don't have it, it is hard fot them to domain the markets. those foreign companies are their competiors.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2020-01-28 | Leili | 80 | view |
| 2020-01-10 | rajdeopm | 70 | view |
| 2019-12-12 | TEJAS PATIL | 3 | view |
| 2019-10-26 | SW | 66 | view |
| 2019-06-28 | Harika Gumudavally | 3 | view |
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Grammar and spelling errors:
Line 1, column 152, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: However
...s in order to receive ecocertification. however, it is unlikely that wood companies in ...
^^^^^^^
Line 1, column 252, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: However
... will do the same, for several reasons. however, all the points in the reading are ques...
^^^^^^^
Line 3, column 1, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: First
...ng that those companies will do it. first, the reading claims that the Amercian c...
^^^^^
Line 3, column 338, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: They
... the advertisiment is important or not. they always put the trust on those independe...
^^^^
Line 5, column 341, Rule ID: AGREEMENT_SENT_START[1]
Message: You should probably use 'present'.
Suggestion: present
...ure, this is not the case. The lectures presents that it is true people care about the p...
^^^^^^^^
Line 5, column 395, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: If
...it is true people care about the price. if the price of ecocertified wood companie...
^^
Line 5, column 615, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: So
...ve awareness of protecting environment. so people would choose those ecocertified ...
^^
Line 7, column 358, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...mpanies should have it, because if tehy dont have it, it is hard fot them to domain ...
^^^^
Line 7, column 415, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Those
...is hard fot them to domain the markets. those foreign companies are their competiors....
^^^^^
Transition Words or Phrases used:
also, finally, first, however, if, second, secondly, so, while, it is true
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 12.0 10.4613686534 115% => OK
Auxiliary verbs: 10.0 5.04856512141 198% => OK
Conjunction : 2.0 7.30242825607 27% => More conjunction wanted.
Relative clauses : 10.0 12.0772626932 83% => OK
Pronoun: 32.0 22.412803532 143% => Less pronouns wanted
Preposition: 33.0 30.3222958057 109% => OK
Nominalization: 12.0 5.01324503311 239% => Less nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1708.0 1373.03311258 124% => OK
No of words: 319.0 270.72406181 118% => OK
Chars per words: 5.35423197492 5.08290768461 105% => OK
Fourth root words length: 4.22617688928 4.04702891845 104% => OK
Word Length SD: 3.03081140117 2.5805825403 117% => OK
Unique words: 158.0 145.348785872 109% => OK
Unique words percentage: 0.495297805643 0.540411800872 92% => More unique words wanted or less content wanted.
syllable_count: 543.6 419.366225166 130% => OK
avg_syllables_per_word: 1.7 1.55342163355 109% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 3.25607064018 184% => OK
Article: 10.0 8.23620309051 121% => OK
Subordination: 5.0 1.25165562914 399% => Less adverbial clause wanted.
Conjunction: 0.0 1.51434878587 0% => OK
Preposition: 2.0 2.5761589404 78% => OK
Performance on sentences:
How many sentences: 16.0 13.0662251656 122% => OK
Sentence length: 19.0 21.2450331126 89% => OK
Sentence length SD: 62.4491981033 49.2860985944 127% => OK
Chars per sentence: 106.75 110.228320801 97% => OK
Words per sentence: 19.9375 21.698381199 92% => OK
Discourse Markers: 4.625 7.06452816374 65% => OK
Paragraphs: 4.0 4.09492273731 98% => OK
Language errors: 9.0 4.19205298013 215% => Less language errors wanted.
Sentences with positive sentiment : 9.0 4.33554083885 208% => Less positive sentences wanted.
Sentences with negative sentiment : 4.0 4.45695364238 90% => OK
Sentences with neutral sentiment: 3.0 4.27373068433 70% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.121413475465 0.272083759551 45% => OK
Sentence topic coherence: 0.0430307275685 0.0996497079465 43% => OK
Sentence topic coherence SD: 0.0495088604879 0.0662205650399 75% => OK
Paragraph topic coherence: 0.08408539129 0.162205337803 52% => OK
Paragraph topic coherence SD: 0.0576926753667 0.0443174109184 130% => OK
Essay readability:
automated_readability_index: 13.7 13.3589403974 103% => OK
flesch_reading_ease: 43.73 53.8541721854 81% => OK
smog_index: 8.8 5.55761589404 158% => OK
flesch_kincaid_grade: 11.9 11.0289183223 108% => OK
coleman_liau_index: 13.75 12.2367328918 112% => OK
dale_chall_readability_score: 7.99 8.42419426049 95% => OK
difficult_words: 69.0 63.6247240618 108% => OK
linsear_write_formula: 11.5 10.7273730684 107% => OK
gunning_fog: 9.6 10.498013245 91% => OK
text_standard: 14.0 11.2008830022 125% => OK
What are above readability scores?
---------------------
Rates: 73.3333333333 out of 100
Scores by essay e-grader: 22.0 Out of 30
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.