Many consumers ignore commercial advertisements. In response, advertising companies have started using a new tactic, called “buzzing." The advertisers hire people, buzzers, who personally promote (buzz) products to people they know or meet. The key part is that the buzzers do not reveal that they are being paid to promote anything. They behave as though they were just spontaneously praising a product during normal conversation. Buzzing has generated a lot of controversy, and many critics would like to see it banned.
First, the critics complain that consumers should know whether a person praising a product is being paid to praise the product. Knowing this makes a big difference: we expect the truth from people who we believe do not have any motive for misleading us. But with buzzing what you hear is just paid advertising, which may well give a person incorrect information about the buzzed product.
Second, since buzzers pretend they are just private individuals, consumers listen to their endorsements less critically than they should. With advertisements in print or on TV, the consumer is on guard for questionable claims or empty descriptions such as "new and improved." But when consumers do not know they are being lobbied, they may accept claims they would otherwise be suspicious of. This may suit the manufacturers, but it could really harm consumers.
And worst of all is the harmful effect that buzzing is likely to have on social relationships. Once we become aware that people we meet socially may be buzzers with a hidden agenda, we will become less trustful of people in general. So buzzing will result in the spread of mistrust and the expectation of dishonesty.
Both the reading passage and lecture discuss whether buzzing, a advertising technique, is good or not. The former argues three disadvantages, but the later refutes each of these points.
First of all, the author of the passage claims that buzzing may provide wrong data to the people as they hide the information from the public that they are paid from the companies. However, the lecture contends that it is not true that they conceal the truth rather companies hire buzzlers from the general people, who use the particular companies products, and really satisfy about the products quality, price etc. Though they are paid but they are loyal to the company for their better service/product.
Secondly, the text asserts that in the buzzling, consumers can not ask many questions regarding the products, rather agree on the points that the buzzlers make, which is very unusual in other advertisements methods. In contrast, the listening counters that this idea is totally wrong. As consumers ask many questions to the buzzlers regarding the product qualities, price, longevity.
In third, the reading passage states that it might create negative impact on community relationships as buzzlers hide that they are the agent of the company. On the other hand, the lecturer mentions that it increases people's trust. When people get their desired products and satisfied with all things, it may improve social bondings.
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Grammar and spelling errors:
Line 1, column 63, Rule ID: EN_A_VS_AN
Message: Use 'an' instead of 'a' if the following word starts with a vowel sound, e.g. 'an article', 'an hour'
Suggestion: an
...ge and lecture discuss whether buzzing, a advertising technique, is good or not. ...
^
Transition Words or Phrases used:
but, first, however, may, really, regarding, second, secondly, so, third, in contrast, first of all, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 8.0 10.4613686534 76% => OK
Auxiliary verbs: 4.0 5.04856512141 79% => OK
Conjunction : 6.0 7.30242825607 82% => OK
Relative clauses : 13.0 12.0772626932 108% => OK
Pronoun: 24.0 22.412803532 107% => OK
Preposition: 21.0 30.3222958057 69% => OK
Nominalization: 1.0 5.01324503311 20% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1194.0 1373.03311258 87% => OK
No of words: 227.0 270.72406181 84% => More content wanted.
Chars per words: 5.25991189427 5.08290768461 103% => OK
Fourth root words length: 3.88156143495 4.04702891845 96% => OK
Word Length SD: 2.63596668478 2.5805825403 102% => OK
Unique words: 137.0 145.348785872 94% => More unique words wanted.
Unique words percentage: 0.603524229075 0.540411800872 112% => OK
syllable_count: 348.3 419.366225166 83% => OK
avg_syllables_per_word: 1.5 1.55342163355 97% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 1.0 3.25607064018 31% => OK
Article: 8.0 8.23620309051 97% => OK
Subordination: 3.0 1.25165562914 240% => Less adverbial clause wanted.
Conjunction: 2.0 1.51434878587 132% => OK
Preposition: 3.0 2.5761589404 116% => OK
Performance on sentences:
How many sentences: 11.0 13.0662251656 84% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 20.0 21.2450331126 94% => OK
Sentence length SD: 56.39705754 49.2860985944 114% => OK
Chars per sentence: 108.545454545 110.228320801 98% => OK
Words per sentence: 20.6363636364 21.698381199 95% => OK
Discourse Markers: 10.7272727273 7.06452816374 152% => OK
Paragraphs: 4.0 4.09492273731 98% => OK
Language errors: 1.0 4.19205298013 24% => OK
Sentences with positive sentiment : 6.0 4.33554083885 138% => OK
Sentences with negative sentiment : 4.0 4.45695364238 90% => OK
Sentences with neutral sentiment: 1.0 4.27373068433 23% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.21603145206 0.272083759551 79% => OK
Sentence topic coherence: 0.0677926830411 0.0996497079465 68% => OK
Sentence topic coherence SD: 0.0408208749269 0.0662205650399 62% => OK
Paragraph topic coherence: 0.105205109831 0.162205337803 65% => OK
Paragraph topic coherence SD: 0.0441680050544 0.0443174109184 100% => OK
Essay readability:
automated_readability_index: 13.7 13.3589403974 103% => OK
flesch_reading_ease: 59.64 53.8541721854 111% => OK
smog_index: 3.1 5.55761589404 56% => Smog_index is low.
flesch_kincaid_grade: 9.9 11.0289183223 90% => OK
coleman_liau_index: 13.23 12.2367328918 108% => OK
dale_chall_readability_score: 8.8 8.42419426049 104% => OK
difficult_words: 60.0 63.6247240618 94% => OK
linsear_write_formula: 13.5 10.7273730684 126% => OK
gunning_fog: 10.0 10.498013245 95% => OK
text_standard: 14.0 11.2008830022 125% => OK
What are above readability scores?
---------------------
Rates: 90.0 out of 100
Scores by essay e-grader: 27.0 Out of 30
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.