Many people dream of owning their own business but are afraid of the risks. Instead of starting a new business, however, one can buy a franchise. A franchise is a license issued by a large, usually well-known, company to a small business owner. Under the license, the owner acquires the right to use the company’s brand name and agrees to sell its products. In return, the franchising company receives a percent of the sales.
A major problem for first-time business owners is finding reliable suppliers of the goods and services they need: equipment, raw materials, maintenance, etc. It is easy to choose the wrong supplier, and doing so can be costly. Buying a franchise eliminates much of this problem. Most franchising companies have already found reliable suppliers, and franchise contracts typically specify which suppliers are to be used. This protects franchise owners from the risk of serious losses.
Another advantage of a franchise is that it can save a new business a lot of money on advertising. Advertising one’s product to potential customers is a crucial factor in a business’s success. A franchise owner, however, sells an already popular and recognized brand and also gets the benefit of sophisticated and expensive advertising paid by the parent company.
Finally, a franchise offers more security than starting an independent (nonfranchise) business. The failure rate for starting independent businesses is very high during the first few years; the failure rate for starting franchises is much lower. Finding one’s own way in today’s competitive business environment is difficult, and buying a franchise allows an inexperienced business owner to use a proven business model.
Both the reading and the listening sections talk about owning a business versus buying a franchise. The former argues that buying a franchise is beneficial for owners for the following reasons, but the lecture contradicts each of these points.
First of all, the author contends that getting reliable suppliers for equipment, raw material etc. is easy for franchise owners and eliminates the risk for choosing a wrong one. In contrast, the lecturer informs us that many companies force their franchises to buy specific goods that are overpriced. The business owner cannot buy these goods from others even if they are same and available at a cheaper cost. Franchise also have to pay 6% of their sales which is a added cost.
Second of all, the passage tells us advantages of franchise owners getting free advertising. The woman in the lecture asserts that, it may seem ads are free but the advertisements are about the company and not a specific outlet. A company may have many such franchises. She also says that a study showed businesses benefit a lot more from doing their own advertising.
The lecture suggests a third option other that starting a new business and buying a franchise. Buy an already existing business. This method is much more profitable and has twice the success rate compared to buying a franchise or starting a business.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2022-11-30 | predatoros | 85 | view |
| 2022-10-12 | Prabesh Dhakal | 73 | view |
| 2022-07-18 | SAPTORSHI GUPTA | 90 | view |
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| 2022-05-11 | jdkarmakar2021@gmail.com | 85 | view |
- Some young adults want independence from their parents as soon as possible Other young adults prefer to live with their family for a longer time Which of these solutions do you think is better Use specific reasons and examples to support your opinion 60
- Many people dream of owning their own business but are afraid of the risks Instead of starting a new business however one can buy a franchise A franchise is a license issued by a large usually well known company to a small business owner Under the license 73
Comments
Essay evaluations by e-grader
Grammar and spelling errors:
Line 3, column 465, Rule ID: EN_A_VS_AN
Message: Use 'an' instead of 'a' if the following word starts with a vowel sound, e.g. 'an article', 'an hour'
Suggestion: an
... have to pay 6% of their sales which is a added cost. Second of all, the passa...
^
Transition Words or Phrases used:
also, but, first, if, may, second, so, third, in contrast, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 8.0 10.4613686534 76% => OK
Auxiliary verbs: 3.0 5.04856512141 59% => OK
Conjunction : 9.0 7.30242825607 123% => OK
Relative clauses : 8.0 12.0772626932 66% => More relative clauses wanted.
Pronoun: 18.0 22.412803532 80% => OK
Preposition: 15.0 30.3222958057 49% => More preposition wanted.
Nominalization: 1.0 5.01324503311 20% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1127.0 1373.03311258 82% => OK
No of words: 226.0 270.72406181 83% => More content wanted.
Chars per words: 4.98672566372 5.08290768461 98% => OK
Fourth root words length: 3.87727950738 4.04702891845 96% => OK
Word Length SD: 2.67734218425 2.5805825403 104% => OK
Unique words: 132.0 145.348785872 91% => More unique words wanted.
Unique words percentage: 0.58407079646 0.540411800872 108% => OK
syllable_count: 346.5 419.366225166 83% => OK
avg_syllables_per_word: 1.5 1.55342163355 97% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 3.25607064018 92% => OK
Article: 8.0 8.23620309051 97% => OK
Subordination: 0.0 1.25165562914 0% => More adverbial clause wanted.
Conjunction: 1.0 1.51434878587 66% => OK
Preposition: 1.0 2.5761589404 39% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 14.0 13.0662251656 107% => OK
Sentence length: 16.0 21.2450331126 75% => The Avg. Sentence Length is relatively short.
Sentence length SD: 31.0050193435 49.2860985944 63% => OK
Chars per sentence: 80.5 110.228320801 73% => OK
Words per sentence: 16.1428571429 21.698381199 74% => OK
Discourse Markers: 5.07142857143 7.06452816374 72% => OK
Paragraphs: 4.0 4.09492273731 98% => OK
Language errors: 1.0 4.19205298013 24% => OK
Sentences with positive sentiment : 4.0 4.33554083885 92% => OK
Sentences with negative sentiment : 3.0 4.45695364238 67% => OK
Sentences with neutral sentiment: 7.0 4.27373068433 164% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.293377369044 0.272083759551 108% => OK
Sentence topic coherence: 0.0954017472809 0.0996497079465 96% => OK
Sentence topic coherence SD: 0.0514416849019 0.0662205650399 78% => OK
Paragraph topic coherence: 0.174958898785 0.162205337803 108% => OK
Paragraph topic coherence SD: 0.017177778587 0.0443174109184 39% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 10.1 13.3589403974 76% => Automated_readability_index is low.
flesch_reading_ease: 63.7 53.8541721854 118% => OK
smog_index: 3.1 5.55761589404 56% => Smog_index is low.
flesch_kincaid_grade: 8.4 11.0289183223 76% => OK
coleman_liau_index: 11.37 12.2367328918 93% => OK
dale_chall_readability_score: 8.13 8.42419426049 97% => OK
difficult_words: 53.0 63.6247240618 83% => More difficult words wanted.
linsear_write_formula: 8.0 10.7273730684 75% => OK
gunning_fog: 8.4 10.498013245 80% => OK
text_standard: 8.0 11.2008830022 71% => OK
What are above readability scores?
---------------------
Rates: 73.3333333333 out of 100
Scores by essay e-grader: 22.0 Out of 30
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.
Grammar and spelling errors:
Line 3, column 465, Rule ID: EN_A_VS_AN
Message: Use 'an' instead of 'a' if the following word starts with a vowel sound, e.g. 'an article', 'an hour'
Suggestion: an
... have to pay 6% of their sales which is a added cost. Second of all, the passa...
^
Transition Words or Phrases used:
also, but, first, if, may, second, so, third, in contrast, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 8.0 10.4613686534 76% => OK
Auxiliary verbs: 3.0 5.04856512141 59% => OK
Conjunction : 9.0 7.30242825607 123% => OK
Relative clauses : 8.0 12.0772626932 66% => More relative clauses wanted.
Pronoun: 18.0 22.412803532 80% => OK
Preposition: 15.0 30.3222958057 49% => More preposition wanted.
Nominalization: 1.0 5.01324503311 20% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1127.0 1373.03311258 82% => OK
No of words: 226.0 270.72406181 83% => More content wanted.
Chars per words: 4.98672566372 5.08290768461 98% => OK
Fourth root words length: 3.87727950738 4.04702891845 96% => OK
Word Length SD: 2.67734218425 2.5805825403 104% => OK
Unique words: 132.0 145.348785872 91% => More unique words wanted.
Unique words percentage: 0.58407079646 0.540411800872 108% => OK
syllable_count: 346.5 419.366225166 83% => OK
avg_syllables_per_word: 1.5 1.55342163355 97% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 3.25607064018 92% => OK
Article: 8.0 8.23620309051 97% => OK
Subordination: 0.0 1.25165562914 0% => More adverbial clause wanted.
Conjunction: 1.0 1.51434878587 66% => OK
Preposition: 1.0 2.5761589404 39% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 14.0 13.0662251656 107% => OK
Sentence length: 16.0 21.2450331126 75% => The Avg. Sentence Length is relatively short.
Sentence length SD: 31.0050193435 49.2860985944 63% => OK
Chars per sentence: 80.5 110.228320801 73% => OK
Words per sentence: 16.1428571429 21.698381199 74% => OK
Discourse Markers: 5.07142857143 7.06452816374 72% => OK
Paragraphs: 4.0 4.09492273731 98% => OK
Language errors: 1.0 4.19205298013 24% => OK
Sentences with positive sentiment : 4.0 4.33554083885 92% => OK
Sentences with negative sentiment : 3.0 4.45695364238 67% => OK
Sentences with neutral sentiment: 7.0 4.27373068433 164% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.293377369044 0.272083759551 108% => OK
Sentence topic coherence: 0.0954017472809 0.0996497079465 96% => OK
Sentence topic coherence SD: 0.0514416849019 0.0662205650399 78% => OK
Paragraph topic coherence: 0.174958898785 0.162205337803 108% => OK
Paragraph topic coherence SD: 0.017177778587 0.0443174109184 39% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 10.1 13.3589403974 76% => Automated_readability_index is low.
flesch_reading_ease: 63.7 53.8541721854 118% => OK
smog_index: 3.1 5.55761589404 56% => Smog_index is low.
flesch_kincaid_grade: 8.4 11.0289183223 76% => OK
coleman_liau_index: 11.37 12.2367328918 93% => OK
dale_chall_readability_score: 8.13 8.42419426049 97% => OK
difficult_words: 53.0 63.6247240618 83% => More difficult words wanted.
linsear_write_formula: 8.0 10.7273730684 75% => OK
gunning_fog: 8.4 10.498013245 80% => OK
text_standard: 8.0 11.2008830022 71% => OK
What are above readability scores?
---------------------
Rates: 73.3333333333 out of 100
Scores by essay e-grader: 22.0 Out of 30
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.