Many people dream of owning their own business but are afraid of the risks. Instead of starting a new business, however, one can buy a franchise. A franchise is a license issued by a large, usually well-known, company to a small business owner. Under the license, the owner acquires the right to use the company’s brand name and agrees to sell its products. In return, the franchising company receives a percent of the sales.
A major problem for first-time business owners is finding reliable suppliers of the goods and services they need: equipment, raw materials, maintenance, etc. It is easy to choose the wrong supplier, and doing so can be costly. Buying a franchise eliminates much of this problem. Most franchising companies have already found reliable suppliers, and franchise contracts typically specify which suppliers are to be used. This protects franchise owners from the risk of serious losses.
Another advantage of a franchise is that it can save a new business a lot of money on advertising. Advertising one’s product to potential customers is a crucial factor in a business’s success. A franchise owner, however, sells an already popu- lar and recognized brand and also gets the benefit of sophisticated and expensive advertising paid by the parent company.
Finally, a franchise offers more security than starting an independent (nonfran- chise) business. The failure rate for starting independent businesses is very high during the first few years; the failure rate for starting franchises is much lower. Finding one’s own way in today’s competitive business environment is difficult, and buying a franchise allows an inexperienced business owner to use a proven busi- ness model.
Both the reading passage and lecture discusses about owning a business. The former argues that instead of starting a new business, buying a franchise is much easier and less risky while later contradicts these points made in the reading.
First of all, the reading passage claims that buying a franchise eliminates the problem of finding reliable suppliers for goods and services. However, the lecture contents that the contracts made between individual owner and franchise force the owner to buy specific products of goods and services. Moreover, the products are overpriced. The same products are available at much cheaper price in the market and the owners are not allowed to buy them.
Secondly, the text asserts that a franchise save a lot of money in advertisement as the advertising expenses are paid by the parent company. However, the lecture argues that this advertisement does not enhance the business of owner as the parent company advertise its own business. Thus, the individual only gets a little benefit from this advertisement.
Finally, the reading passage claims that a franchise offers more security as compare to security in starting an independent business. In addition, the reading states that the failure rate is very high for independent businesses during its initial years. However, the lecture contradicts on this. The lectures states that there is a third option which is to buy an already existing business from the previous owner. According to the studies, this has twice as much as chances of success during the first four years.
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Grammar and spelling errors:
Line 6, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ttle benefit from this advertisement. Finally, the reading passage claims that...
^^^
Line 7, column 310, Rule ID: AGREEMENT_SENT_START[1]
Message: You should probably use 'state'.
Suggestion: state
...cture contradicts on this. The lectures states that there is a third option which is t...
^^^^^^
Transition Words or Phrases used:
finally, first, however, if, moreover, second, secondly, third, thus, while, in addition, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 8.0 10.4613686534 76% => OK
Auxiliary verbs: 0.0 5.04856512141 0% => OK
Conjunction : 6.0 7.30242825607 82% => OK
Relative clauses : 9.0 12.0772626932 75% => More relative clauses wanted.
Pronoun: 16.0 22.412803532 71% => OK
Preposition: 26.0 30.3222958057 86% => OK
Nominalization: 5.0 5.01324503311 100% => OK
Performance on vocabulary words:
No of characters: 1321.0 1373.03311258 96% => OK
No of words: 252.0 270.72406181 93% => More content wanted.
Chars per words: 5.24206349206 5.08290768461 103% => OK
Fourth root words length: 3.98428260373 4.04702891845 98% => OK
Word Length SD: 2.69597228582 2.5805825403 104% => OK
Unique words: 133.0 145.348785872 92% => More unique words wanted.
Unique words percentage: 0.527777777778 0.540411800872 98% => OK
syllable_count: 410.4 419.366225166 98% => OK
avg_syllables_per_word: 1.6 1.55342163355 103% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 1.0 3.25607064018 31% => OK
Article: 12.0 8.23620309051 146% => OK
Subordination: 0.0 1.25165562914 0% => More adverbial clause wanted.
Conjunction: 0.0 1.51434878587 0% => OK
Preposition: 2.0 2.5761589404 78% => OK
Performance on sentences:
How many sentences: 14.0 13.0662251656 107% => OK
Sentence length: 18.0 21.2450331126 85% => The Avg. Sentence Length is relatively short.
Sentence length SD: 39.2854545446 49.2860985944 80% => OK
Chars per sentence: 94.3571428571 110.228320801 86% => OK
Words per sentence: 18.0 21.698381199 83% => OK
Discourse Markers: 7.28571428571 7.06452816374 103% => OK
Paragraphs: 4.0 4.09492273731 98% => OK
Language errors: 2.0 4.19205298013 48% => OK
Sentences with positive sentiment : 4.0 4.33554083885 92% => OK
Sentences with negative sentiment : 5.0 4.45695364238 112% => OK
Sentences with neutral sentiment: 5.0 4.27373068433 117% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.192046762618 0.272083759551 71% => OK
Sentence topic coherence: 0.0596962175223 0.0996497079465 60% => OK
Sentence topic coherence SD: 0.0484612800423 0.0662205650399 73% => OK
Paragraph topic coherence: 0.113916601889 0.162205337803 70% => OK
Paragraph topic coherence SD: 0.00986312406643 0.0443174109184 22% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 12.3 13.3589403974 92% => Automated_readability_index is low.
flesch_reading_ease: 53.21 53.8541721854 99% => OK
smog_index: 8.8 5.55761589404 158% => OK
flesch_kincaid_grade: 10.3 11.0289183223 93% => OK
coleman_liau_index: 12.82 12.2367328918 105% => OK
dale_chall_readability_score: 8.35 8.42419426049 99% => OK
difficult_words: 61.0 63.6247240618 96% => OK
linsear_write_formula: 8.0 10.7273730684 75% => OK
gunning_fog: 9.2 10.498013245 88% => OK
text_standard: 9.0 11.2008830022 80% => OK
What are above readability scores?
---------------------
Rates: 80.0 out of 100
Scores by essay e-grader: 24.0 Out of 30
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.